The Digital Experience Data Hub

United States Deep Dive

We analyzed data from 20 billion user sessions across 1,500 global websites, 14 industries, and 7 regions between January 1, 2021 to December 31, 2021. We then compared this year's latest monthly metrics to the previous year's data to learn more about the evolution of online experience and how customer behavior has changed.

Evolution over time

Our analysis is based on 16+ billion sessions and 90+ billion page views from January to December 2020. We have compared behaviors across 9 industries in 9 countries. The reference period taken into account for the index is January of each year.

Conversion Rate
Time per Session
Pageviews per session

Device Breakdown

We take a look at this year's latest monthly figures to see how customers' device preferences are changing by industry in regards to share of traffic and buying sessions.


Explore Impact by Country





South Europe


United Kingdom


United States


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