The Unknown Traveler
Only 38% of leading travel and hospitality companies have mature strategies for using data and insights to inform customer experience.
Insights and advice from ex-Forrester Analyst and VP of Marketing at Contentsquare, James McCormick.
Inside the report
In this report, James helps travel and hospitality executives understand and prioritize their investments in digital customer experience improvement.
Gain access to:
- Insights into the current state of the travel and hospitality sector, and the changing behavior of travelers since the pandemic.
- Advice on how digital experience analytics can help you understand the needs and requirements of today’s travel customer.
- Guidance on what your digital experience priorities should be in this year and next.
The traveler has changed
The pandemic and other global factors have significantly altered how they behave today compared with 2019. And pre-pandemic insights on travelers before the pandemic is not relevant for decision making today.
Understanding the full lifecycle view on customer experience
When prioritizing their investment in experiences, T&H executives must consider all six phases of the traveler’s digital engagement with a brand including: Discover, Explore, Buy, Use, Ask, and Engage.
Prioritizing three experience improvement projects
T&H execs must focus investment in 2022 and 2023 on boosting page download speeds, improving journeys to category and product pages, and improving journeys to mobile and mobile experiences.
More. Human. Analytics.
Contentsquare for Travel and Hospitality
Contentsquare’s leading digital experience analytics platform helps over 1000+ global brands understand hidden customer behaviors, then use those insights to drive more successful experiences.