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Inside the report
In this report, James helps travel and hospitality executives understand and prioritize their investments in digital customer experience improvement.
Gain access to:
- Insights into the current state of the travel and hospitality sector, and the changing behavior of travelers since the pandemic.
- Advice on how digital experience analytics can help you understand the needs and requirements of today’s travel customer.
- Guidance on what your digital experience priorities should be in this year and next.
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The traveler has changed
The pandemic and other global factors have significantly altered how they behave today compared with 2019. And pre-pandemic insights on travelers before the pandemic is not relevant for decision making today.
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Understanding the full lifecycle view on customer experience
When prioritizing their investment in experiences, T&H executives must consider all six phases of the traveler’s digital engagement with a brand including: Discover, Explore, Buy, Use, Ask, and Engage.
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Prioritizing three experience improvement projects
T&H execs must focus investment in 2022 and 2023 on boosting page download speeds, improving journeys to category and product pages, and improving journeys to mobile and mobile experiences.
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More. Human. Analytics.
Contentsquare for Travel and Hospitality
Contentsquare’s leading digital experience analytics platform helps over 1000+ global brands understand hidden customer behaviors, then use those insights to drive more successful experiences.