Sense for marketing: 6 ways to improve campaign performance and revenue

How many hours do you lose waiting for answers about your marketing performance? Whether it's relying on an analyst, running complex queries, or watching session recordings, getting the insights you need often takes far longer than it should.

Contentsquare’s AI technology, Sense, removes the most common data blockers marketers encounter—no additional resources or technical expertise required. With Sense, marketing teams can

• Ask questions about their customer experience data in plain language and get clear answers in seconds

• Surface campaign anomalies and take action before they become expensive problems

• Quantify the impact of marketing decisions in terms of real business outcomes, like revenue

This article gives marketers six powerful Sense use cases to start using today to improve conversions and drive better ROI.

Key insights

• Giving every marketer a personal AI copilot and analyst enables subject-matter experts to investigate and solve problems themselves, instead of needing to translate and contextualize issues for fresh eyes

• AI-powered analytics don’t just speed up insights—they win back time for what really matters, allowing teams to focus on strategy and innovation that only a human can do instead of wrangling spreadsheets or submitting data requests.

• Disconnected dashboards and one-off reports quickly introduce errors and confusion. Contentsquare Sense keeps cross-functional teams aligned around a single source of truth for behavior and experience data, ensuring that marketing, product, and design teams are all working from the same information and towards the same goals.

1. Run campaign diagnostics and optimize landing pages

The problem: you have a significant number of visitors and traffic, but conversions are flat.

What to do: use Contentsquare Sense to identify the barriers preventing people from converting after landing on your site.

Ask Chat with Sense, "What's different about users who bounce vs. those who convert?" Sense will surface metrics like session duration, pages viewed, and engagement patterns, then make targeted recommendations. For example, Sense might discover that users who convert spend longer on site and view more pages than those who don’t.

You can also use Contentsquare to watch session replays—playbacks of individual users navigating your site from beginning to end—to contextualize these findings. Use AI-powered Session Replay Summaries to get key takeaways from hours of footage of users who arrived from specific campaign UTMs. Zoom in on frustration signals, like rage clicks, scroll hesitation, and drop-offs, to identify common pain points for this user cohort.

Then, use Sense’s insights and evidence to guide your landing page optimization strategy. For example:

• Improve landing page relevance to ensure it matches user expectations

• Reduce user friction that may cause users to leave in frustration

• Encourage users to continue their journey by exploring other relevant pages

Pro tip: explore Zoning Summaries to see where users engaged (or didn’t engage) with your landing page. These summaries interpret heatmap data to reveal CTAs users ignored, buttons they rage clicked, and content they missed because they didn’t scroll far enough.

2. Understand audience segments without depending on analysts

The problem: you don’t know how different user cohorts behave, and waiting for analyst resources is a blocker.

What to do: use Sense to analyze user cohorts and automatically run the right analysis based on your question.

Sense draws on behavioral and acquisition data across Contentsquare, using tools like Journey Analysis, Funnel Analysis, and Acquisition Analysis to compare how different groups navigate, engage, and convert.

Ask questions like

• How do returning users behave compared to new ones?

• How do paid social users navigate the site compared to organic visitors?

• Where do mobile users get stuck compared to desktop users?

Sense’s AI identifies which sources, journeys, and behaviors drive the strongest results, so you can deeply understand how different segments behave, where they encounter friction, and what persuades them to convert. Use those insights to

• Invest in the most impactful channels

• Tailor on-site experiences to specific audiences

• Encourage users to follow higher-converting paths and take retention-building actions

Pro tip: use behavioral signals from Contentsquare, like drop-offs during checkout, to build audience segments for retargeting or personalization flows. Re-engage prospects with discount codes, special offers, or additional content to turn missed opportunities into conversions.

3. Prove campaign impact in revenue terms How alexanderwang Unlocked Next-Level Data Analytics

The problem: it’s difficult to measure the success of a marketing campaign and connect efforts to downstream business outcomes.

What to do: ask Sense how content changes and behavioral patterns affect conversions and revenue.

Sense uses Contentsquare’s Impact Quantification tool to reveal the behaviors and issues with the biggest effect on conversion and revenue, then provides recommendations, suggesting what you should focus on based on the potential business value. You can also measure how specific parts of your site or experience, like pages or elements, influence your goals.

Ask Sense questions like

• Which frustration factors, like rage clicks or scroll hesitation, have the biggest impact on landing page conversions, and what’s the estimated increase in revenue from fixing them?

• Do users who engage with the product image carousel convert at a higher rate than those who don’t, and what’s the associated revenue impact?

• Which elements do high-converting users engage with that low-converting segments don’t, and which of these elements have the greatest potential impact on conversion or revenue?

Use the findings to report progress to stakeholders, secure buy-in for future initiatives, and prioritize the highest-impact improvements using AI-powered CRO (conversion rate optimization).

Pro tip: the Contentsquare 2026 Digital Experience Benchmarks found that retail brands using experience analytics tools frequently see +10% higher mobile web conversion rates—jumping to +17% for returning visitors.

4. Run better A/B tests

The problem: it’s time-consuming to analyze A/B tests, get actionable insights, and decide what to do next.

What to do: use Sense for A/B testing to accelerate the test-and-learn cycle.

Run experiments with your testing platform of choice—like Optimizely or AB Tasty—and bring the data into Contentsquare via integrations to understand why your winning variants performed better. 

Then, use a pre-made, customizable Contentsquare dashboard template to instantly create an A/B testing dashboard for each experiment with relevant widgets and segmentation. This lets you easily track your experiment metrics, monitor trends, and home in on the real user behavior behind the numbers by watching relevant session replays.  

Ask Sense to analyze each variant and recommend next steps, using heatmap data, user journey, and conversion metrics. For example, it lets you see which copy encourages users to scroll deeper on your home page, or which layout increases conversions on your product detail pages, so you can scale the winning approach across the rest of your site.

Not sure where to start? Ask Sense to suggest A/B testing ideas based on your behavioral data to inform future experiments.

Pro tip: automate recurring A/B test analysis with Sense Analyst, Contentsquare’s AI agent. Send exec-ready updates to all stakeholders’ inboxes, making monitoring metrics a breeze and enabling you to quickly take action before experiments negatively impact business outcomes.

5. Automate campaign monitoring

The problem: you don’t spot issues until it’s too late, meaning you’ve already lost opportunities—and revenue.

What to do: use Sense Analyst to schedule daily, weekly, or monthly reports, helping you stay on top of campaign or site performance and proactively address issues.

Tell Sense Analyst which KPIs to track and what format the output should take. For example:

Every Monday, analyze the performance of Campaign X for the previous seven days and compare with the seven days before that. Monitor landing page traffic, bounce rate, and conversions, and compare metrics by device and acquisition source. Identify the biggest changes each week, explain the causes, and suggest the most impactful actions to take. Email me this report with an executive summary of the key points.

Sense Analyst’s Newsroom feature gives you a curated feed of the most important trends, risks, and growth opportunities across your site daily or weekly, automatically ranked by severity. Each card offers an actionable recommendation, so you can dive deeper into the analysis and support data with a single click.

Set AI alerts to provide real-time updates when certain metrics—like conversions or site speed—drop below expectations, so you can instantly investigate and fix issues before they negatively impact revenue or brand reputation.

Sense Analyst curates need-to-know insights about your project in the Newsroom so you never miss a thing

6. Understand how users really feel

The problem: customer feedback comes through dispersed, disconnected channels, making it challenging to spot trends and track user sentiment.

What to do: use Sense to understand why users reach out and how to improve their experiences.

Conversation Intelligence in Contentsquare automatically analyzes all customer interactions across chat, email, and voice to give you multi-channel conversation insights.

Query these insights with Sense to find common contact drivers based on campaign, traffic source, or user segment. For example, ask:

• What are the most common reasons users contact us after visiting our checkout page?

• Which campaigns generate the most support inquiries, and why?

• Are there recurring complaints about a specific product page or feature?

Use Sense to query conversation insights and understand what causes users to reach out, so you can make proactive improvements

Empower every marketer with Sense

Sense doesn’t just answer your marketing questions faster—it helps you identify new ones to ask in the first place. By removing the friction between data and marketing decisions and surfacing multi-channel insights teams might otherwise miss, marketers can shift from reporting on performance to continuously optimizing it.

FAQs about Sense for marketing