What is Sense? How Contentsquare gives you answers instantly

Your VP wants to know why conversions have dropped. 

You have 20 minutes—and no idea where to start. The answer is sitting in your analytics platform right now, but getting to it means digging through four dashboards and countless reports while actively pushing aside your rising stress levels.

By the time you find the insight, you’ve lost valuable time—and the moment to act on it has already passed.

Sense, Contentsquare's built-in AI, changes that entirely. Instead of making you hunt for answers, it surfaces insights, explains what's happening, and points you toward what to do next.

This guide walks you through what Sense is, what it can do, and how it fits into the platform you already use. And if you want to learn how it applies to your team specifically, we point you there, too.

Key insights

• The bottleneck isn’t your data—it’s the time it takes to act on it. Choose an experience analytics platform with built-in AI tools that do the digging for you and help you decide what steps to take next.

• Built-in beats bolted-on. AI that’s embedded in the platform you already use understands the full context of your data—journeys, errors, sentiment—so it can connect insights instead of siloing them.

• The right AI meets every team where they are. From agentic analysis to plain-language chat to auto-generated summaries, look for tools that work well for different roles and skill levels—not just for your data specialists.

What is Sense?

Sense is Contentsquare’s built-in AI technology. It’s not a separate app to log into or an extra add-on—it’s already working inside our platform. You can ask questions, generate surveys, analyze data, and summarize key insights with a single natural language prompt and the click of a button. 

The best part is that Sense works across Contentsquare, allowing you to quickly pull together data points from Heatmaps to Surveys and from Error Analysis to Journey Analysis—and connect the dots between them in a single conversation with our AI assistant.

But what might that actually look like in a given workday? 

• Start your morning with a cup of coffee and an email to your inbox flagging what needs your attention—a spike in mobile drop-off on Monday, say—before you’ve even opened a dashboard

• In the afternoon, someone in a meeting asks why sign-ups dipped on Tuesday, so you ask Sense and get an answer before the meeting ends, instead of promising to ‘look into it’ and spending your afternoon digging through data

• And when leadership pops in to ask what last week’s survey revealed, you’re not scrambling to pull the insights together—you already have a complete summary

As Contentsquare CEO Jonathan Cherki puts it, “With Sense, we’re moving from one-click analytics to no-click intelligence, where AI doesn’t just surface the insights—it accomplishes tasks for you.”

📚Learn more about how Contentsquare is redefining analytics with AI.

Sense capabilities: 9 ways it works for your team

Sense shows up in a few different forms, depending on what you need. Here’s a look at each one, along with examples of how it can benefit your team.

1. Sense Analyst

Sense Analyst is an AI agent that uses natural language prompts to analyze your data for you. 

Give it a goal (like ‘Help me reduce checkout abandonment’), and it: 

• Builds a multi-step analysis plan

• Runs it across your data, from Session Replay to Journey Analysis

• Hands you a clear, prioritized answer on how to achieve your goal

• Gives you clear next steps to solve the problem

For example, say you’re an ecommerce manager, and checkout abandonment just spiked. Ask Sense Analyst why and how to fix it, and it’ll dig through session replays and heatmaps—then come back with the likely cause and what to fix first.

Sense Analyst helps you discover in-depth insights about your Contentsquare data

Sense Analyst also works even when you’re not asking any questions at all. When you use the Newsroom feature, Sense Analyst continuously scans your data, flagging the issues, opportunities, wins, and risks that matter most. Then it sends the results straight to your inbox at your preferred cadence—for example, weekly on Tuesdays.

Get insights into your data automatically sent to you daily or weekly via Sense Analyst

👉Want to see it in action? Here’s how Contentsquare uses Sense Analyst.

2. Sense Chat

Sense Chat is Sense’s conversational AI assistant. Ask a question in plain English, and get an instant answer, complete with visual evidence and a recommended next step. 

Let’s say you’re on the marketing team, and paid conversions just took a dip. Ask Sense Chat why you saw a drop this week, and it’ll pull the answer for you—no dashboard-hopping required. 

Think of it as the fastest way to get an answer without leaving the page you’re on: 

• What’s causing rage clicks on the product page?

• Which pages have the highest drop-off?

• How did mobile users engage with the new homepage?

Sense Chat gives you the answers—and lets you ask as many follow-up questions as you like.

Query your data through our AI assistant Sense Chat

💡Pro tip: keep the conversation going about your Contentsquare data—even with other generative AI assistants.

Sense also connects to the AI tools you already work in. Through the Contentsquare Model Context Protocol (MCP) Server, you can query Contentsquare data directly from a Large Language Model like Claude or ChatGPT—without logging in separately. 

Ask your AI assistant something like, ‘Which parts of our checkout journey are causing drop-off this week?’ And you’ll get an answer pulled straight from your Contentsquare data.

Easily connect Contentsquare with your generative AI assistant of choice with our MCP server

3. Session Replay summaries

Watching session replays one by one takes time you probably don’t have. Session Replay summaries checks them out for you—surfacing the friction points, errors, and standout moments across sessions. 

Get a summary of an individual session—or a group of up to 100 at once! 

If you’ve just released a page redesign, give Sense a batch of 75 post-launch sessions and get back a summary of exactly where users hesitated or dropped off.

“Contentsquare’s AI capabilities, particularly Session Replay Summaries, have been game-changing for us,” says Alexandra Alessi, VP of Brand.com at Olaplex.

📚 Want the full picture? Check out our guide to session replay summaries.

Click the sparkle icon next to an individual replay to see its key insights and highlights

4. Zoning summaries

Heatmaps show you where users click, swipe, and scroll—but figuring out what the behavioral patterns mean still takes a trained eye. Zoning summaries interpret these colorful maps for you, turning engagement data into plain-language explanations you can act on. 

Say you’re a data analyst, and you pull up a heatmap for a new landing page. Instead of interpreting the color patterns manually, Sense tells you which sections get ignored and which ones pull users’ focus from the call to action (CTA) button. 

“Heatmaps are incredibly useful, and AI takes them further,” says Bhavik Patel, Senior Data Director at Huel. “We’re now using AI to summarize patterns across multiple heatmaps at once, giving us a much faster read on what’s happening across our entire user base.”

Sense analyzes your heatmaps and offers suggested next steps to make improvements

5. Error summaries

When something breaks, engineering needs to know fast—and marketing and product need to know what the problem is costing them. Error summaries condense technical error data into a plain English overview of what’s broken, who it’s affecting, and how badly. 

For example, a product manager triaging a bug report doesn’t need to dig through logs. Instead, Sense hands them a summary of the error’s impact, so they can decide whether to fix it now or during the next sprint. 

Sense gives you detailed error summaries, along with an explanation of the error’s impact

6. Survey generation

Building a survey from scratch usually means deciding what you want to ask, carefully crafting a set of questions, and hoping they get you the answers you need.

But just describe the goal of your survey to Sense, and it creates the questions for you. And if you want to edit, revise, or rearrange any of the questions, that’s easy to do, too.

If a CX manager wants feedback on a new checkout flow, for example, they could type ‘Find out why users are abandoning checkout’—and Sense would draft a ready-to-launch survey to help your team learn more.

Ask Contentsquare’s AI to generate survey questions for you based on your goal

7. Survey summary

Once the responses start pouring in, Sense rolls the top trends and takeaways into a convenient summary. 

The report includes

• Key findings, such as topics and themes that pop up often

• Customer quotes—real responses that illustrate each theme

• Actionable recommendations and next steps based on the feedback

• A sentiment overview with a breakdown of positive, neutral, and negative responses

What used to take a research team weeks—combing through open-ended responses for patterns—now comes together automatically.

Get an overview of key findings from survey answers with Sense 

8. Sentiment analysis

Someone has to read through each survey response and figure out what they actually mean, right? That’s a major drag on time and resources when the responses total in the hundreds or thousands. 

Sense analyzes responses automatically for you—tagging themes and detecting sentiment across every response, at scale. 

Say a product marketer just launched a new feature, and feedback is pouring in. Instead of having to read each response individually, Sense sorts it all by theme and tone. That way, they can see the overall reaction at a glance—whether it’s positive, negative, or neutral.

Analyze the sentiment behind survey responses with Contentsquare Sense

9. Sense Mapping assistant

Sorting your site’s pages into organized categories—like grouping every checkout step together—is tedious work, especially on large sites with hundreds of similar URLs. Sense Mapping assistant builds those groupings for you with a single prompt—eliminating the need to do it manually.

Tell it ‘group all checkout pages’ or ‘split my product listing pages by category,’ and it builds the groups for you. Need something more specific, like pages that share a pattern across different countries? It can handle that too—and you can fine-tune the results afterward with quick follow-ups like ‘add’ or ‘refine.’

Building effective page groups is faster and more efficient with Sense

Who is Sense for? Built for every role

Sense isn’t a one-size-fits-all tool—it adapts to how your team already works. Here’s a quick look at what that means for you:

• Marketing: compare channel performance, analyze landing page engagement, and see which sources drive the most traffic—without building a single report

• Product: automatically analyze user paths after a release, catch drop-offs in key flows, and get prioritized recommendations for what to fix first

• Data and analytics: set up recurring analyses on a schedule and build reusable prompt templates so stakeholders can self-serve answers instead of filing another request

FAQs about Sense