User Segmentation

Identify, understand, and improve journeys for key user cohorts

Create segments based on user behavior and characteristics. Understand how different audiences navigate your site or app, and learn what frequent visitors need to increase their customer lifetime value.

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Capabilities

Benefits
Features
Use Cases

Analyze user behavior

Filter any data, analysis, or chart to see how different segments interact with your site.

Track highest-value segments

Create dashboards to monitor high-value segments, like those with the highest average spend.

Connect multiple applications

Get more testing, analysis, and personalization options by connecting to applications in our Partner Ecosystem

Game-changing audience insights are a few clicks away

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User segments

Define helpful audiences to run segment-specific analyses

Set up user segments based on characteristics, behaviors, and third-party data. Apply the segment to other data to answer important questions—like whether customers who used your new feature saw any change in retention.

Users list

Pinpoint who you want to learn more about

Want to see journeys and session replays that contain key events (like a user visiting a specific page)? Easily create anonymized lists of users that meet your criteria so you can further research their experiences.

[Visual] Journeys - Sunburst - Users list

Identity

Combine data sources to create and track advanced user segments

With Contentsquare’s identity feature, you can cross-reference data from other systems to create advanced segments. Experiment endlessly using behavioral-based segments via integrations with A/B testing platforms like Optimizely.

Common use cases

Find winning strategies to serve your key audiences

Understand user journeys towards key conversions

Find the highest-converting journeys and user cohorts

Create segments of people who did something interesting, like clicking ‘buy now’. Then run a journey analysis to understand how they got there. Watch session replays to discover what influenced their decisions and see where to focus your journey optimization efforts.

Understand user journeys towards key conversions

Analyze and reduce churn from specific segments

Know who’s dropping off and how to re-engage them

Segment people who dropped out of your funnel, then compare with those who continued to see the differences. Run a journey analysis to see if they really dropped, or maybe switched devices. Troubleshoot with Session Replay to see if there were bugs or UX issues.

Tailor onboarding to improve retention

Compare segments to improve onboarding strategies

Segment recent subscribers with the identity feature and track their onboarding journeys to identify engagement and drop-off points. Compare segments and understand their needs to improve onboarding and support product-led growth.