What is a page group in Contentsquare?

In Contentsquare, a page group is one or more pages organized together through conditions. Groups create a reusable analytical scope—for example, a set of pages that share a template or URL pattern.

What is the difference between a page group and a mapping?

A mapping is the broader organization of pages and rules; a page group is one group within that organization. A mapping can contain several groups, such as product pages, category pages, and checkout pages.

How are page groups created?

They can be defined with conditions based on parts of a URL and matching rules such as exact match, contains, or regular expressions. The right conditions depend on the site’s structure and the question the team wants to answer.

What should be grouped together?

Group pages that are meaningfully comparable for the question at hand: for example, pages using the same template, pages representing the same funnel stage, or pages within a clearly defined site area. Avoid combining pages that have different goals or experiences merely because their URLs look similar.

Can one page belong to more than one page group?

Within a single Contentsquare mapping, a page should not be placed in overlapping groups that make analysis ambiguous. If conditions overlap, teams can review the conflict and refine the mapping. Different mappings may support different analytical needs.

Can I analyze pages without creating a page group?

Yes. Contentsquare’s Page Selector supports selecting a single page or multiple pages with conditions without requiring an existing mapping. A reusable page group is most useful when the same scope will be analyzed repeatedly or shared across teams.

How often should page groups be reviewed?

Review them when URL structures, templates, domains, query parameters, or major site areas change, and periodically check that the group contains the pages you expect. A stale group can make aggregated results misleading.

What are common mistakes when creating page groups?

Common mistakes include grouping pages with materially different templates, using conditions that are too broad, overlooking query parameters or subdomains, and failing to review the group after a site change. Clear names, precise conditions, and periodic validation make the analysis more dependable.

What is a page group?

Definition

A page group is one or more pages organized together through conditions. In a digital experience analytics context, the conditions may identify pages that share a template—such as product-detail pages, category pages, articles, or checkout steps—or pages that match a defined URL pattern.

A page group is usually created within a mapping, which is the broader set of rules used to organize a site’s pages. Grouping lets teams work with aggregated data for similar pages instead of reviewing every URL one by one. In Contentsquare, mappings can be used across analysis areas such as Journey Analysis, page comparison, dashboards, alerts, impact analysis, and Session Replay.

A page group is not a folder in a content-management system, and it does not change a site’s navigation or page structure. It is an analytical classification. The quality of the result depends on clear conditions and maintenance when URL structures, templates, or site areas change.

What does that mean

Think of a library putting books with the same kind of story on one shelf. A page group puts similar pages on one analytical shelf so you can understand the whole set without checking every page separately.

Why this matters.

Page groups reduce noise and make comparisons fairer: teams can compare similar experiences, spot patterns across many URLs, and agree on the names of important site areas. Marketing and Ecommerce can evaluate content or commerce templates; Product and UX/UI can prioritize design improvements; Data and IT can create repeatable analysis and monitoring scopes.

Use cases

Compare performance across page templates

A site has hundreds of product URLs, but the team needs to know whether the product-page experience is helping people engage and convert. Looking at URLs individually makes the pattern difficult to see.

The team groups pages that share the relevant template or conditions, then compares engagement, conversion, and other experience metrics across the set.

Teams can identify template-level opportunities and prioritize changes that may help many pages at once.

Relevant for: Marketing; UX/UI

Trace journeys through important site areas

A team wants to understand how people move from landing pages to product pages, forms, or checkout, including where they loop or drop off.

Page groups provide recognizable steps or destinations in journey analysis, making paths easier to compare and interpret at scale.

Teams get a clearer view of common routes and bottlenecks without treating every URL as a separate strategic object.

Relevant for: Product; Data

Create a manageable scope for monitoring and investigation

Technical or experience issues may affect a whole class of pages, but manually selecting each URL is slow and easy to miss.

A maintained page group defines the pages to review in relevant analyses, alerts, replays, or comparisons, while conditions can be refined as the site evolves.

Teams can investigate recurring issues more consistently and spend less time rebuilding the same page selection.

Relevant for: IT; Data

See it in practice

INKEY uses Contentsquare to evaluate A/B test performance at a page, group, or event trigger level, supporting data-backed optimization of its interactive skincare tools. Read the INKEY customer story for the documented connection.

How Contentsquare helps.

Mappings organize collected UX data into page groups through conditions, giving teams a reusable structure for analysis.
Page Selector lets teams select an existing page group or choose one or more pages with URL-based conditions, even when a reusable mapping is not required.
Journeys helps teams see paths, drop-offs, loops, and high-value routes that include grouped pages.
Heatmaps provides interaction context such as clicks, scrolls, and attention for pages within a defined analysis scope.
Session Replay adds qualitative detail behind grouped-page patterns by showing what users experienced in individual sessions.

FAQs on page group

In Contentsquare, a page group is one or more pages organized together through conditions. Groups create a reusable analytical scope—for example, a set of pages that share a template or URL pattern.

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