Contentsquare Partners with Merkle|Cardinal Path to Enhance Google Marketing Capabilities
Global agency partner for Google Marketing Platform services and solutions will work in partnership with Contentsquare to help brands democratize insights, unlock capabilities, and activate ideas for quantifiable business impact
NEW YORK – August 3, 2023 – Contentsquare, a global leader in digital experience analytics, today announced its partnership with Merkle|Cardinal Path, a global agency partner for Google Marketing Platform (GMP) services and solutions and the world’s largest reseller of GA360. Merkle|Cardinal Path partners with brands on the GMP, many of which have incorporated Contentsquare for customer digital experience analytics.
With the addition of Contentsquare, the Merkle|Cardinal Path offering will now include digital experience analytics, including customer journey analysis and zone-based heatmaps. Contentsquare’s experience analytics platform will help brands understand hidden customer behavior and use those insights to deliver an enhanced customer experience, increase website conversions, and achieve higher customer lifetime value – strengthening the platform’s managed service capabilities around online experience.
The strategic capabilities made possible by the combination of Merkle|Cardinal Path and GMP include quantitative and qualitative analysis, conversion rate optimization, and personalization, via Google Analytics, Google Data Studio, Search Ads 360, Display & Video 360, Surveys, and Google Big Query.
Contentsquare analyzes customer behavior through billions of web, mobile, and app interactions, and transforms this insight into intelligent recommendations that increase user conversion, revenue, engagement, and growth.
“[SA1] With the death of third-party cookies, the resulting loss of signal, and the move away from modeled data, one of the strongest and highest-fidelity signals now available to marketers is the continuous optimization of their owned digital assets,” said Corey Koberg, CEO of Merkle|Cardinal Path. “This is why Merkle is doubling down on building out this practice, and our tool of choice to help us is Contentsquare.
“Distributed and engaged users of Contentsquare and Google make for a powerfully diverse, enterprise-wide customer experience program,” said Gilad Zubery, Executive Vice President, Global Business Development and Partnerships at Contentsquare. “Merkle|Cardinal Path’s expertise in the Google Marketing Platform is extremely thorough, and there is no doubt that our joint customers can leverage our combined capabilities to improve their digital experiences. We’re proud that Merkle|Cardinal Path trusts Contentsquare as the natural next step in its journey,” continued Zubery.
Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent, enabling businesses to build empathy and create lasting impact. A global leader in digital experience analytics, Contentsquare helps brands everywhere to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 1,000 leading brands use Contentsquare to grow their business and deliver more customer happiness. Its insights power the customer experience on over 1 million websites worldwide. Visit contentsquare.com to find out more.
About Merkle|Cardinal Path
Merkle|Cardinal Path is the world’s leading partner for Google Marketing Platform services and solutions. Our global team of experts partner with enterprises to tackle their most complex digital marketing problems and surface the greatest opportunities. From a data-informed roadmap to streamlined martech and meaningful digital activation – we help brands build market share by delivering high-quality, data-first solutions with Google at the core. Merkle|Cardinal Path leverages digital analytics to deliver insight, understanding, and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical level to generate tangible and quantifiable value for our partners, working with leading brands such as Merck, Papa Johns, UScellular, NPR, NBC News, DeVry, and hundreds of others.