Contentsquare Announces Collaboration with Snowflake to Power the Future of Customer Experience with Data and AI

New York – June 30th, 2026 — Contentsquare, a leader in customer experience intelligence, and Snowflake, the AI data cloud company, today announced a collaboration with Snowflake, the AI Data Cloud company, to help organizations harness data and AI to deliver better customer experiences. Contentsquare also launched its first Contentsquare Snowflake Native App, now available on the Snowflake Marketplace.

This collaboration marks a shift towards a new model of customer experience, where data sits at the core of every decision. By combining Contentsquare’s deep understanding of digital behavior with Snowflake’s enterprise data and AI capabilities, organizations can connect, analyze, and activate experience data in ways that are tailored to their business, their industry, and the teams using it.

At its core is Contentsquare’s Data Connect capability, where clients can choose to seamlessly sync data from the Contentsquare platform into their Snowflake environment, removing silos and giving brands a unified view of customer behavior across every touchpoint—from digital interactions to in-store activity, CRM data, and beyond.

Most companies today are sitting on vast amounts of data, but too often it remains siloed. By bringing Contentsquare’s behavioral and product data into Snowflake, we’re making it easier for teams across the business to access, combine, and act on customer insights—without complexity. This is about turning data into something truly actionable.

Chris Formosa

Global Vice President of Alliances and Ecosystem at Contentsquare

The collaboration builds on strong momentum, with more than 200 joint customers globally already leveraging Contentsquare and Snowflake together over the past 12 months.

Customer experience is no longer a department—it's a data discipline. By bringing Contentsquare's behavioral intelligence into Snowflake’s AI Data Cloud, we're enabling enterprises to unify how customers behave with what they buy, what they say, and how they convert. This collaboration helps customers ensure that customer experience data is trusted, governed, and immediately accessible to AI agents and analytics workflows. In the AI era, the enterprises that win will be those that can act on complete customer context in real time.

Dan Waters

Vice President, EMEA Partners & Alliances at Snowflake

Turning data into action across the customer journey

As customer journeys become increasingly complex —spanning web, mobile, AI, in-store, and service channels— businesses are under pressure to connect the dots between behavioral signals and business outcomes.

By combining Contentsquare’s experience data with Snowflake’s AI Data Cloud, companies can unlock high-impact use cases, including:

• Building a true 360° customer view across digital and offline interactions

• Using AI and machine learning to predict customer behavior (who is likely to buy, churn, return items, etc.)

• Delivering more personalized product recommendations or offers based on actual behavior and context

• Optimizing merchandising strategies with full visibility into performance and returns

• Reducing call center volume by identifying and addressing friction points in digital journeys

• Detecting fraud patterns by combining behavioral signals with transaction data

For example, instead of relying on aggregated or generic benchmarks, brands can build dynamic, highly specific views of their market, analyze the impact of changes on precise customer segments, and connect experience insights directly to revenue, retention, or operational costs.

Introducing the Contentsquare Snowflake Native App for merchandising

Contentsquare has introduced its first Contentsquare Snowflake Native App, designed for category managers and e-merchandisers.

The app provides a unified, continuously updated dashboard to monitor product performance at the SKU level, combining eight key metrics—including product exposure, add-to-cart rate, conversion, revenue, and cart abandonment—into a single, actionable view.

Based on time periods, teams can:

• Quickly identify underperforming or overperforming products

• Prioritize where to focus their efforts

• Track trends and seasonality across key metrics

• Understand where products are most exposed in the journey—and where friction occurs

A new model for data access and activation

The collaboration between Contentsquare and Snowflake reflects a simple but important shift: data is becoming accessible to everyone, not just specialists. With a modern data and AI platform like Snowflake, and now with Snowflake Cortex AI, anyone can ask questions about data in plain language and get answers instantly — no SQL required.

With Contentsquare available as a Snowflake Native App, customer experience data is no longer locked away in dashboards or limited to analysts. Instead, anyone across the business — from merchandising to marketing to

product teams — can access it, explore it, and use it to make better decisions in their day-to-day work.

Availability

The Contentsquare Snowflake Native App is available on the Snowflake Marketplace starting today.