Free yourself from IT dependencies — our single tag captures 100% of user behavior so you don’t have to waste time with ongoing tagging and tag planning.
Define behavior segments and conversion goals retroactively without the need for pre-planning tags.
Collect all data by default and decide later what to analyze retrospectively. You might not always know in advance what you will want to analyze and which questions you will ask.
Retroactively compare and contrast different groups of users based on their behavior at session, page, or in-page behavior level, e.g. based on whether they did or didn’t engage with content elements.
Get answers to business questions instantly thanks to pre-collected data. No more waiting for IT, custom tagging and new data to arrive.