Blog - Beauty & Cosmetics

8 min read

How e.l.f. Cosmetics is Bringing The Holiday In-Store Experience Online

If any brand was ready to take on a pandemic, it was e.l.f. Cosmetics. In 2019, e.l.f. made the decision to close down all of its stores to focus on growing its digital presence. When the pandemic hit, the e.l.f. team didn’t have to worry about shutting down stores or transitioning to online-only. They already […]