5 career-driven ladies on the tech they couldn’t live without


Katie Leask

July 20, 2021 | 2 min read

At Women in Ecommerce, we’re big advocates of a healthy work/life balance and prioritizing your mental wellbeing. And that can be as simple as making sure you have the right tools in place to nail the day job – stress-free and as efficiently as possible.

Whether you’re self-employed or work for an organization, there are plenty of tools out there designed to make your day job easier.

From accounting to copywriting to project management, we guarantee there’s an application that’ll help shave hours off your working week (did someone say more time for cocktails?🍹). We quizzed five career-driven ladies on which tools they can’t live without. Here’s what they’re recommending…


For stress-free organization

alisonAlison Callan

Alison is a Global Business, Clarity, and Success Coach.

“My favorite organization tool and app is Trello. I love it because I can send it out to my clients and it looks super professional and can be branded my way. I love how it’s perfect for collaborating and super easy to use on desktop and on different portable devices. It sends emails so that I know what to prioritize, as well as app notifications. It can store images, docs, pdf, links… everything I need in one place.  It has also been great for compliance and keeping docs safe, protected, and stored.”

It has been a real game-changer for me and my business.


martha maeMartha Mae

Martha is Head of Partnerships & Programmes at Girls in Marketing.

“We absolutely swear by Monday.com at Girls in Marketing, it’s project management heaven! 😍 Ability to categorize, prioritize, color-coordinate, integrate with other platforms. You name it! We’re obsessed. Could talk about it forever.”



jane ferrerJane Ferre

Jane is an Executive Career Coach, offering private coaching for professionals who need a new challenge but are unsure where to start. She loves Todoist.

“This has all of my tasks in one place; work, leisure, shopping lists, content ideas, stuff I’d like to do one day. I can also use it to send tasks to my husband, he ticks them off when he is done!”


For copywriting gold

rachel tombsRachel Tombs

Rachel is a LinkedIn expert who helps professionals secure more clients or their dream jobs through LinkedIn. She recommends Grammarly.

First impressions count and I can’t abide spelling/grammar mistakes. Business can be lost from mistakes like these!”


For accounting like a pro

marianneDr Marianne Trent

Marianne is a Clinical Psychologist and Founder at Good Thinking Psychological Services, offering therapy in person or via Zoom to help alleviate psychological distress and improve well-being.

My favorite piece of tech for my business is Xero! It’s so good. I used to use Quickbooks but changed because my accountant said Xero would work better for me. Although it took me a few weeks to figure it out, I now I really like it!”


The tech hot list:


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