Sort By
Articles and Research January 9, 2020

It’s 2020, the beginning of a new year, and more notably, a new decade. With our environment shifting constantly around us, and both our physical and digital worlds increasingly blending together, it can be difficult to imagine what lies ahead.  Here are a few trends we observed in 2019 that we believe will gain even […]

Read More
Stay Updated
Be in the know. Subscribe to this blog!
July 3, 2017

Although some e-merchants still hesitate about including user experience in the core of their digital strategies, many of them have massively invested in innovative approaches to attracting visitors and turning them into customers: browsing sessions similar to real-world shopping, immersive experiences, optimized checkout, etc. Fanny Pourcenoux, UI Manager at ContentSquare Paris, draws up a list […]

Read More
July 3, 2017

Out of 100 Web users who come on a website, an average of 99 will leave without purchasing or subscribing. Increasing online performance, building customer loyalty, making their content accessible and increasing sales are objectives of the e-merchants’ daily lives. Increases in conversion rates correlate with a better understanding of user experience (UX) and ergonomics. What […]

Read More
June 6, 2017

According to Wikipedia, Data Anonymization is « the process of either encrypting or removing personally identifiable information from data sets, so that the people whom the data describe remain anonymous ». At ContentSquare, we didn’t consider encrypting since nobody should be allowed to access even-encrypted personal data in any way. So we only want to […]

Read More
June 6, 2017

L’Occitane is well known for capturing the essence of Provence in award-winning skincare and beauty products. A french “savoir-faire” that has conquered the world: the company currently operates in 30 countries with 50 websites. With operations in multiple countries, there’s a critical need to have a deep understanding of each market, not only in terms […]

Read More
June 5, 2017

It all depends on what you call ‘ugly’. Obviously, if you start using all rainbow colors, visitors may be reluctant to browsing it. But when it comes to measuring performance, the results are often where we do not expect them. Design is not what it looks like, but how it works Don’t necessary opt for the […]

Read More
February 9, 2016

Many reports have been dedicated to differentiating the user experience (UX) and customer experience (CX) in the last few years, but very few seem to feel comfortable with these two concepts. If UX is based on suggesting a great interaction to users, such as the ability to find any information on a website easily, CX […]

Read More
January 29, 2016

In the last few months, user experience has entered a new complexity. According to Carolyn Whelan, editor of a new report dedicated to trends in mobile shopping and services commissioned by SAP, “As retailers shift or expand their mobile service offerings, a cohesive strategy considering consumer capabilities and needs across multiple touch points from the […]

Read More
data benchmark
See How You Rank