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Articles and Research January 9, 2020

It’s 2020, the beginning of a new year, and more notably, a new decade. With our environment shifting constantly around us, and both our physical and digital worlds increasingly blending together, it can be difficult to imagine what lies ahead.  Here are a few trends we observed in 2019 that we believe will gain even […]

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July 6, 2017

What were the hottest new technologies at CES 2017? In order to share these amazing 2 days, here is a summary of the innovations that impressed me the most and trends of the moment. Let’s start with an anthology of the new technologies that have excited me: 3D holograms, fingerprint padlock, ironing cupboard, rolling keypad, […]

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July 6, 2017

ContentSquare and Voyages-Sncf were rewarded with the first prize in the category « Performance Measurement » at the Paris Hub Forum 2016, an event that brings together the best digital companies from all over Europe. We are thrilled to receive such recognition and would like to thank everyone at ContentSquare for their hard work. It’s also a great […]

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July 6, 2017

Experienced and fast, that is how we can define a demanding user. Frowning and scrolling erratically, the demanding one is not the type to waste any time. The incarnation of the expression “short and sweet”, the demanding one goes straight to the point…if they can find a website adapted to his expectations. Fast-paced browsing, accessing […]

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July 6, 2017

Born between 1996 and 2010, some are calling the new wave of consumers the Last Generation, others the Homeland Generation, but we at ContentSquare call them something else: Born to shop. And we’ve created a new eBook to teach you step by step how to connect with them. This is the first generation of digital […]

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July 6, 2017

Luxury brands are now officially players in the user experience era. The challenge of combining century-old reputations and insatiable appetites of new and demanding digital customers has become a core issue for these industries, where digital teams are trying hard to understand how customers browsing habits have changed. This research will help you understand these […]

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July 6, 2017

NRF 2017 has come and gone and it’s a good opportunity to take a moment and reflect on the extraordinary technological capabilities that will soon become a part of our everyday lives, the challenges that we face and what the future holds for technology within the retail industry. Upon entering the Jacob Javits Center in […]

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July 6, 2017

The dream of any e-merchant. Although users have been reluctant to purchase on their mobile so far, it would be seemingly different in the upcoming year. According to several surveys, “the mobile online checkout gets an express line,” especially in some parts of the world where desktop usability has dramatically decreased. In India, some retailers […]

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July 6, 2017

We talk a lot about the customer experience and how important it is to brand loyalty. For those that have a vague idea about the UX field, it’s a new way of understanding user interaction and the psychology behind the technology. I sat down with Ingrid Thonet (@ithonet), Head of UX at ContentSquare, to talk […]

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July 3, 2017

Modern marketers know that a customer-centric strategy is essential to surviving today’s complex business environment. Customers are not loyal to brands anymore because of the paradox of choice, rather they are loyal to the customer experience. Design thinking is a human-centered approach to understanding the customer. It champions experimental thinking and a customer-centric strategy. In […]

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