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Articles and Research February 11, 2020

If you ask any of my Contentsquare colleagues how many clients we have going into the new year, most of them will reply, without a second’s hesitation: 600. And they’re right: we did wrap up 2019 (our most ambitious yet in terms of new business) with a portfolio of 600 leading global brands.  But because […]

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June 5, 2017

It all depends on what you call ‘ugly’. Obviously, if you start using all rainbow colors, visitors may be reluctant to browsing it. But when it comes to measuring performance, the results are often where we do not expect them. Design is not what it looks like, but how it works Don’t necessary opt for the […]

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February 9, 2016

Many reports have been dedicated to differentiating the user experience (UX) and customer experience (CX) in the last few years, but very few seem to feel comfortable with these two concepts. If UX is based on suggesting a great interaction to users, such as the ability to find any information on a website easily, CX […]

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January 29, 2016

In the last few months, user experience has entered a new complexity. According to Carolyn Whelan, editor of a new report dedicated to trends in mobile shopping and services commissioned by SAP, “As retailers shift or expand their mobile service offerings, a cohesive strategy considering consumer capabilities and needs across multiple touch points from the […]

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