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Case Studies August 22, 2019

How The North Face Optimized Its Gift Guide By Leveraging Customer Experience Intelligence

Although we’re slightly past mid-summer and have got quite a way to go before the mercury significantly drops, it’s never too early to start thinking about the holiday shopping season. Aside from which products you want to highlight and which promotions to push for the season of gift-giving, you’re keenly going to need to fine-tune […]

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April 26, 2019

We’re living in the age of the mobile-first approach to user experience (UX). As the digital backdrop transforms and advances to meet consumers’ needs, the mobile landscape naturally evolves along with it. But mobile usage is experienced differently than desktop and tablet, so it comes with its own set of UX challenges that ultimately shape […]

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April 23, 2019

In 2013, six companies serviced 99% of all UK energy customers. By 2016, that number dropped to just 85%. Last year nearly 1 in 5 customers were using an independent energy supplier. The dominance of the “Big 6” is evidently waning. What can established brands do to fight back? What Happened? First, consumer engagement increased. […]

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April 18, 2019

UX analysis is methodically different from brand to brand, as each has its own set of KPIs and priorities. User flow comes into play where UX analysis is concerned, as it is a fundamental part of UX, fulfilling a pivotal role in maintaining the sales funnel and, for this reason, conversions. Also known as visitor […]

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April 15, 2019

Our 2019 Hackathon came to a close last Friday, and has left us abuzz with new ideas and energy, having filled our to-do lists with projects to grow over the coming year. This year’s event had 4 themes, and saw employees from all offices travel across the globe and congregate in teams, in an effort […]

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April 10, 2019

April 10, 2019 marks the first day of the annual Contentsquare Hackathon, an event equally comprised of teamwork and healthy competition, as it aims to fortify our platform and make a dent in the SaaS space at large. Founded in 2017, this three-day event assembles our employees together from around the world into small, international […]

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April 8, 2019

Adobe Summit was bigger and better than ever with over 17,000 attendees, including the Magento crowd. Adobe treats its partners right and we’ve long valued being a part of their community. Throughout the show, we were energized by Adobe’s customers: they are some of the savviest, most engaged, and down-to-earth people we know.   We […]

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April 5, 2019

Wouldn’t it be nice to gain access to your customer’s every behavior on your website, much like search engines (Google, etc.) extract all the goings-on in your site through their crawling process? Accessing a deep read of your customer’s digital experience will allow you to know where they’re struggling, as well as where they’re kept […]

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April 2, 2019

There’s More to Conversion Rate Optimization You’re probably aware of the weight that analytics carry in your overall marketing executions. While quantitative analytics solutions give you a good indication of what is happening on your website (conversions, bounces, etc), they don’t present a granular understanding of your customers’ user experience. And when it comes to […]

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March 28, 2019

Summary With over 2.5 million users, Babylon utilizes 21-century tech and a robust mobile strategy to fulfill their mission: to place an accessible and affordable health service in the hands of every person on the planet. From tackling challenges of form completion to designing a purposeful and compelling mobile platform, Babylon draws on behavioural insights […]

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