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Spotlight October 9, 2019

Is Disruption Coming To The Auto Sector? We Quizzed Two Experts For Their Viewpoints

The end of dealerships, online vehicle shopping, pure players, smart cars… Has the auto sector been speeding down the digital transformation highway? We quizzed two digital auto experts to find out how disruptive the auto industry is about to get… Our first interview is with Jérôme Jean, Digital & Regional Marketing Manager of Toyota in […]

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June 5, 2019

Integration with Salesforce B2C Commerce Gives Teams Access to Unique Customer Conversion and Content ROI Metrics Within Their Commerce Dashboard NEW YORK, June 5, 2019 /PRNewswire/ — Contentsquare, a leading digital experience optimization platform trusted by brands like Avon, Kenzo, Sephora, and GoPro, is making its actionable customer behavior insights available to brands through the Salesforce LINK Partner Marketplace. […]

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May 30, 2019

Some brands are digitally mature as soon as they come into being. With their appetite for digital disruption and strong data-driven culture, this new crop of pure play brands has been capitalizing on retail’s shift to digital. Other brands benefit from years and years in the customer service game and have used their physical stores […]

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May 29, 2019

Conversion funnel, upper funnel, top of funnel… if your business is digital, you probably hear the word “funnel” several times a day. If you thought you could ignore it, you’re wrong! Whether you’re selling goods or services on your site, or if you’re using email marketing to reach your audience, the conversion funnel is your […]

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May 23, 2019

With 130 years of social selling under its belt, legacy beauty brand Avon has been ramping up its digital transformation,  setting its sights on conquering new spaces for customer experience optimization. As part of its digital brand lift, Avon has been investing heavily in customer-friendly content, equipping teams with the right tools to make insight-led […]

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May 16, 2019

  PARIS, France & NEW YORK, NY, May 16, 2019 — Contentsquare, the leading digital experience optimization platform trusted by brands like GoPro, Sephora, Walmart and LVMH, and Datawords, the global leader in e-multicultural technologies that works with brands like L’Oréal, Audi, Benefit Cosmetics and Harry Winston, announced today a strategic partnership to provide their […]

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May 14, 2019

Friction is the number one impediment to a seamless customer journey — a must-have for any brand speaking to today’s hyper-connected and increasingly demanding consumer. Friction can occur anywhere along the customer journey, and even in the most optimized of user experiences, visitors will sometimes run into something that impairs their journey. At worst, these […]

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May 9, 2019

You’ve decided to take your UX into your own hands and finally revamp it, so that your site visitors navigate and leave your site digitally happy. You’ve made the right choice and we’re happy you’re here. Improving your user experience is inextricably tied to improving your customer experience. An adequate CX underpins conversion benchmarks across […]

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May 7, 2019

Mother’s Day is right around the corner (May 12th, 2019) and many brands are making the most of the gift-giving occasion, giving special campaigns pride of place on their homepage and across their website. But how do Mother’s Day campaigns impact conversions? Are visitors clicking on these special promotions? In short, is producing all this […]

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May 3, 2019

UX analytics can help you see how your website is being accessed and used. But did you know you can take this to the next level by extracting behavioral data on your site visitors, such that displays the consumer decision journey? This kind of insight reveals why and how users are interacting with your website. […]

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