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June 14, 2019

Father’s Day is fast approaching, with only a few days left to buy something to show Dad you care, come June 16th. That means Father’s Day campaigns were in full swing from mid-May until these last few days. Much like with Mother’s Day campaigns, we’ve been keeping track of what retailers are doing to boost […]

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February 13, 2019

In the days leading up to Valentine’s Day, we decided to take a closer look at digital grocery sales in one of the most romantic countries in the world: France. As it turns out, the way to the hearts of the French is through fine cuisine, as romantic dinners for two both dominated in click […]

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February 12, 2019

A guest post by Lillian Xiao, a user experience designer for a large European automaker. Automakers are designing the next generation of cars with user experience (UX) at the forefront. The merging of physical and digital—driven by electrification, connectivity, self-driving technology, and fluid ownership models—will give rise to unprecedented user experiences. The most successful automakers […]

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February 8, 2019

M-commerce is big. And it’s getting bigger. Using revenue as a metric, m-commerce has already passed web eCommerce. According to Statista, m-commerce will represent 67.2% of all online commerce by the end of 2019 and 72.9% by 2021. Much of the growth in m-commerce is coming from emerging markets which, due to the proliferation and […]

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February 5, 2019

As the Nordics’ leading eCommerce company in design, furniture and home furnishings, Royal Designcontinuously strives to create the best online shopping experience for its global customers. The company has recently embarked on a digital reorganization, and has partnered with UX Analytics company, ContentSquare, to ensure every change is a strategic step to meet the dynamic needs and expectations of its […]

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February 5, 2019

It’s the biggest televised sports event on the US calendar, but is the Super Bowl audience as rapt as we think it is? Do people really give the game their full attention, or is it business as usual in the world of digital retail? We analyzed 80,000 browsing sessions last Sunday to see whether the […]

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February 1, 2019

In the weeks leading up to Superbowl, many grocery sites deck their homepage with promotional banners advertising deals on beer, dips, wings, and other culinary highlights from the most popular sporting event in the US. We took a deep dive into digital consumer behavior on Superbowl-themed category pages, and found that beer drove the highest […]

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January 28, 2019

One week ago I was in the middle of the French countryside with the entire Contentsquare team, looking back at our biggest year yet, and discussing our vision for the future. The reason we do this each year — bring over 300 people from all over the world, all together for three days of ideation […]

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We recently wrapped up an amazing few days at the NRF (National Retail Federation) trade show, where we took part in panels and shared best practices with some of the biggest movers and shakers in the realm of UX and retail. Hobnobbing along with Business France, its accompanying 19 French startups and the thousands of […]

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January 22, 2019

With the dawning of each new year, Contentsquare hosts its annual Worldwide Kickoff, our foremost, company-wide trip abroad. This grand event spans three days, in an undertaking to bring together the 300+ employees of the company from around the world. This year’s Kickoff panned out in the company’s native France, where the team was settled […]

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