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Articles and Research January 9, 2020

It’s 2020, the beginning of a new year, and more notably, a new decade. With our environment shifting constantly around us, and both our physical and digital worlds increasingly blending together, it can be difficult to imagine what lies ahead.  Here are a few trends we observed in 2019 that we believe will gain even […]

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July 29, 2017

Until now, with analytics, we only have been used to compare purchasers vs non-purchasers. Today, e-merchants better understand their customers, but when it comes to their prospects it is a black hole. However, those prospects represent 98% of users. Knowing who they are is essential to anybody who wants to boost their website’s conversion rate. […]

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July 22, 2017

“How can your site be a trusted environment for your customers? The goal is to ease any doubt when purchasing online by providing users with the answers before they even ask the question. Reassurance elements are the foundation of a successful user experience, especially when customized according to the audience and target countries.” Fanny Pourcenoux, […]

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July 6, 2017

When gathering information and booking travel, brands leverage UX to impart a positive brand experience. With UX as the new brand, we compiled the most common UX problems for travel websites. 1. Cluttered layouts Some websites overload their user with too much information resulting in a heavy cognitive load. Sure, the landing page is prime […]

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July 6, 2017

Nowadays, it is essential to understand the environments and context in which mobile users interact with their smartphones. The analysis of millions of mobile sessions by ContentSquare confirms this transformation in use and reveals a key phenomenon: mobile users don’t go online any less during working hours, despite being outside of their comfort zone. Mobile […]

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July 6, 2017

For some time, big data has been on the mind of business executives because of its power to transform processes with machine-like efficiency. As businesses start relying more on data, it has trickled down to the SME as Instagram launched business tools and Google opened the Data Studio. The next logical progression is machine learning […]

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July 6, 2017

Yes, conversion is the core of e-commerce, the ultimate goal for anyone involved in digital teams. Sell, sell and sell. But as you may know, conversion rates still remain flat, especially on mobile. How can we change the story ? You may have already invested massively in acquisition campaigns, changed the colour of your CTAs, or […]

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July 6, 2017

ContentSquare, an experience optimization platform for online and mobile businesses, announces today the completion of $20 million in Series B funding. The capital investment by Highland Europe will support ContentSquare’s global expansion and attract new talent to advance the company’s vision. ContentSquare uniquely captures online and mobile behaviors to measure user experience, increase engagement and improve […]

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July 6, 2017

Selling your products to customers around the world has never been so easy and e-commerce allows customers to buy your products at all hours of the day. However, with so much competition online, are you paying attention to the little details or applying a one-size-fits-all approach to international e-commerce? We outlined the four missteps that […]

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July 6, 2017

The visitor now call all the shots in terms of consumption, and their message is clear: “Show me what you are selling and, more importantly, make me want to buy.” Consumers are no longer seeking the best price before making a purchase; they are first and foremost looking to engage with the brand. By focusing […]

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