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Articles and Research December 6, 2019

Some website users undergo a bad UX, which leads them to exit — or worse — bounce from a website, possibly to never again return. Understanding what causes premature site exits is key to improving the customer experience (CX), and delivering journeys that help customers meet their wide-ranging digital expectations. Making use of data for […]

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July 6, 2017

Selling your products to customers around the world has never been so easy and e-commerce allows customers to buy your products at all hours of the day. However, with so much competition online, are you paying attention to the little details or applying a one-size-fits-all approach to international e-commerce? We outlined the four missteps that […]

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July 6, 2017

The visitor now call all the shots in terms of consumption, and their message is clear: “Show me what you are selling and, more importantly, make me want to buy.” Consumers are no longer seeking the best price before making a purchase; they are first and foremost looking to engage with the brand. By focusing […]

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July 6, 2017

What were the hottest new technologies at CES 2017? In order to share these amazing 2 days, here is a summary of the innovations that impressed me the most and trends of the moment. Let’s start with an anthology of the new technologies that have excited me: 3D holograms, fingerprint padlock, ironing cupboard, rolling keypad, […]

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July 6, 2017

ContentSquare and Voyages-Sncf were rewarded with the first prize in the category « Performance Measurement » at the Paris Hub Forum 2016, an event that brings together the best digital companies from all over Europe. We are thrilled to receive such recognition and would like to thank everyone at ContentSquare for their hard work. It’s also a great […]

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July 6, 2017

Experienced and fast, that is how we can define a demanding user. Frowning and scrolling erratically, the demanding one is not the type to waste any time. The incarnation of the expression “short and sweet”, the demanding one goes straight to the point…if they can find a website adapted to his expectations. Fast-paced browsing, accessing […]

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July 6, 2017

Born between 1996 and 2010, some are calling the new wave of consumers the Last Generation, others the Homeland Generation, but we at ContentSquare call them something else: Born to shop. And we’ve created a new eBook to teach you step by step how to connect with them. This is the first generation of digital […]

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July 6, 2017

Luxury brands are now officially players in the user experience era. The challenge of combining century-old reputations and insatiable appetites of new and demanding digital customers has become a core issue for these industries, where digital teams are trying hard to understand how customers browsing habits have changed. This research will help you understand these […]

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July 6, 2017

NRF 2017 has come and gone and it’s a good opportunity to take a moment and reflect on the extraordinary technological capabilities that will soon become a part of our everyday lives, the challenges that we face and what the future holds for technology within the retail industry. Upon entering the Jacob Javits Center in […]

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July 6, 2017

The dream of any e-merchant. Although users have been reluctant to purchase on their mobile so far, it would be seemingly different in the upcoming year. According to several surveys, “the mobile online checkout gets an express line,” especially in some parts of the world where desktop usability has dramatically decreased. In India, some retailers […]

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