The end of dealerships, online vehicle shopping, pure players, smart cars… Has the auto sector been speeding down the digital transformation highway? We quizzed two digital auto experts to find out how disruptive the auto industry is about to get… Our first interview is with Jérôme Jean, Digital & Regional Marketing Manager of Toyota in […]Read More
Out of 100 Web users who come on a website, an average of 99 will leave without purchasing or subscribing. Increasing online performance, building customer loyalty, making their content accessible and increasing sales are objectives of the e-merchants’ daily lives. Increases in conversion rates correlate with a better understanding of user experience (UX) and ergonomics. What […]Read More
According to Wikipedia, Data Anonymization is « the process of either encrypting or removing personally identifiable information from data sets, so that the people whom the data describe remain anonymous ». At ContentSquare, we didn’t consider encrypting since nobody should be allowed to access even-encrypted personal data in any way. So we only want to […]Read More
L’Occitane is well known for capturing the essence of Provence in award-winning skincare and beauty products. A french “savoir-faire” that has conquered the world: the company currently operates in 30 countries with 50 websites. With operations in multiple countries, there’s a critical need to have a deep understanding of each market, not only in terms […]Read More
It all depends on what you call ‘ugly’. Obviously, if you start using all rainbow colors, visitors may be reluctant to browsing it. But when it comes to measuring performance, the results are often where we do not expect them. Design is not what it looks like, but how it works Don’t necessary opt for the […]Read More
Many reports have been dedicated to differentiating the user experience (UX) and customer experience (CX) in the last few years, but very few seem to feel comfortable with these two concepts. If UX is based on suggesting a great interaction to users, such as the ability to find any information on a website easily, CX […]Read More
In the last few months, user experience has entered a new complexity. According to Carolyn Whelan, editor of a new report dedicated to trends in mobile shopping and services commissioned by SAP, “As retailers shift or expand their mobile service offerings, a cohesive strategy considering consumer capabilities and needs across multiple touch points from the […]Read More
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