16 Best Product Roadmap Tools and Software [Free + Premium]

If you’re building a product roadmap, sticky notes and intuition will only get you so far; you need the right tools and software to efficiently collect product insights, prioritize and plan feature updates, and collaborate with your team and stakeholders.

Here are 16 of the best free and premium roadmapping tools to build your next product roadmap—you won’t need them all, but they’re grouped into categories to help you pick what you need:

• 4 tools to collect product insights for your roadmap

• 4 freemium roadmap tools

• 5 premium product roadmap tools

• 3 project management tools with roadmapping features

What are product roadmap tools?

In our opinion, product roadmap tools are any software, app, or tool that product owners and managers can use to build a roadmap. The category is broad, and you'll probably need a few tools to cover the entire roadmapping process, from collecting product insight to planning feature rollouts.

We’ve covered a spectrum of tools in this guide, starting with the foundations: tools to populate your product backlog with user insights.

4 tools to collect product insights for your roadmap

Every product roadmap starts with user insights, because it’s your users, not assumptions, that truly know how your product works or doesn’t.

Here are four types of tools that generate actionable product insights to inform your roadmap.

1. Heatmaps

Contentsquare’s Zone-Based Heatmaps (that’s us, hello! 👋) is a tool that helps you see if users are paying attention to what you want them to. Heatmaps show the combined behavior of all users at once—which elements users click or scroll through—so they’re a great first step for spotting common issues before taking a closer look with other insight tools.

Use heatmaps to find opportunities for your product roadmap by

• Seeing if non-clickable elements confuse users

• Finding the most popular parts of your product

• Spotting if users are missing important content

A Contentsquare heatmap

2. Recordings

Contentsquare’s Session Replay is a tool that recreates individual user sessions across multiple product pages. Replays give you qualitative insight into parts of your product that cause user frustration. Save time by:

• Filtering replays by traffic channels, visited page, rage click, u-turn, and other parameters to quickly find valuable sessions

• Sharing replays with your team to get buy-in and input

• Brainstorming solutions and adding ideas to your backlog

Contentsquare’s Session Replay tool captures every click, hover, frustration, and intent-driven behavior

3. Surveys

Surveys are a tool for collecting product feedback from existing and potential customers. If you’re using Contentsquare, you can

• Run an exit intent survey to collect feedback from people who bounced on important pages like feature and checkout pages

• Run a Net Promoter Score® (NPS) survey to measure the likelihood that customers will recommend you to friends or colleagues

Collecting product feedback goes beyond simply asking users “which new feature do you need from our product?”—use insights from surveys to plan the direction of your product roadmap by asking questions that reveal

• Users’ jobs-to-be-done (JTBD, i.e. what people ‘hire’ your product for)

• Why customers churn

• What’s stopping people from signing up or upgrading

If you’re not sure what to ask, use our premade survey templates for expert-approved questions.

A Contentsquare survey to find out why users exited a product

4. Feedback

Contentsquare’s Feedback Collection is a feedback widget that lets customers tell you what they love and hate about any part of your product, whenever they want.

By having a channel for ‘always-on’ user comments, you’ll never miss out on insightful product feedback that could shape your product roadmap.

4 freemium tools to build and share product roadmaps

Now that your backlog is stacked with data-backed ideas, here are four freemium tools you can use to build a simple product roadmap on a budget.

1. Trello

Trello is a freemium product management tool. It works well as the base for a product roadmap because its classic board layout is suited to Kanban-style roadmaps (typically a ‘To-Do, Doing, Done’ 3-column layout).

A basic product roadmap built in Trello

Trello’s product roadmap template has been copied over 30,000 times!

2. Notion

Notion is a freemium collaborative workspace software platform. Notion created a free roadmap template that can be viewed as a table, calendar, list, or board. Plus, if you find a public product roadmap you want to copy (and the creator hasn’t disabled the option), you can duplicate it and use it as the base for your own.

KanbanMail’s public product roadmap, built in Notion

3. Airtable

Airtable is a freemium tool for building embeddable spreadsheets and databases. Airtable has a product roadmap template that can be viewed as a board or calendar (additional views—like timeline or Gantt chart—require a premium plan). Roadmaps can be shared via URL and synced with a calendar. There’s also a feature submission form, so anyone on the team can easily add ideas to the backlog.

A product roadmap built in Airtable, viewed as a board

4. Google Tables

Google Tables is a collaborative database tool from Google, which offers similar functionality to Airtable. Currently in beta mode and available to Google users in the US, Google Tables has a large templates library, including one for project roadmaps, a basic Kanban board, and an agile scrum tracker.

Google Table’s product roadmap template

Once the beta period ends, Google Tables will have a freemium pricing model, with free users limited to fewer tables and rows.

A Kanban board built in Google Tables

5 premium product roadmapping tools

If product roadmaps will be the cornerstone of your team’s day-to-day work, you might need a dedicated roadmap tool that provides multiple roadmap layouts, feature prioritization, and integrations with other popular product tools. Here are five to choose from.

1. Aha! Roadmaps

Aha! Roadmaps is a premium roadmap tool that can be used on its own or alongside the rest of Aha!’s product development suite, Aha! Ideas (for collecting and managing product feedback) and Aha! Develop (for managing agile product development).

Aha! Roadmaps have a product strategy tool to create a shareable, visual overview of key objectives and product positioning. Aha! also offers templates for common and custom layouts, all of which come with sample data. Potential features can be prioritized using Aha!’s built-in scorecard.

A custom product roadmap created in Aha! Roadmaps

All roadmaps built in Aha! can be shared via URL, downloaded as images or PDFs, added to a presentation, or embedded in a dashboard. Aha! also integrates with Jira, GitHub, Azure DevOps and many other popular product tools.

The Aha! scorecard lets you prioritize product roadmap features

2. Productboard

Productboard is premium product roadmap software for building custom roadmaps with different layouts (agile, release plan, Kanban, or timeline-based), from simple top-level roadmaps to detailed release plans.

Productboard has a centralized feedback area to bring together product feedback from customers and team members. Feature ideas can then be prioritized based on estimated effort and value scores.

Productboard’s objectives timeline roadmap

3. ProductPlan

ProductPlan is premium product roadmapping software with a drag-and-drop editor and remote team collaboration features. Roadmaps built in ProductPlan can be viewed in timeline, list, table, or portfolio layouts, and there’s a built-in ‘Prioritization Board’ so features can be ranked and prioritized according to your favorite framework.

Integrations let you add functionality to your roadmap, for example syncing it with GitHub, embedding a live roadmap into Confluence, or importing or creating Jira epics directly from ProductPlan.

Agvance’s multi-product roadmap built in ProductPlan

4. Roadmunk

Roadmunk is a premium product roadmap tool. Roadmunk comes with product roadmap templates that can be viewed as a timeline or grouped by theme (known as ‘swimlane’ in the tool).

Roadmunk has a centralized user feedback dashboard for team members to add feature requests, which can be added to the product backlog and prioritized using two popular product prioritization frameworks: value vs. effort, and R.I.C.E. (reach, impact, confidence, effort).

A Roadmunk product roadmap in timeline (left) and ‘swimlane’ (right) layouts

Roadmunk integrates with Jira and Azure DevOps, which means any changes you make in either tool will automatically sync.

Roadmunk’s idea prioritization dashboard

5. ProdPad Roadmaps

ProdPad Roadmaps is the roadmap tool from ProdPad’s product management software suite.

ProdPlan’s co-founders, Janna Bastow and Simon Cast, are known for creating the Now/Next/Later lean product roadmap for product managers. ProdPlan, therefore, is designed to help you build a lean Kanban-style roadmap (no timeline view available) using its drag-and-drop interface and color-coded tagging.

ProdPlan integrates with many favorite product tools, including Azure DevOps, GitHub, and Jira.

ProdPlan’s pricing is based on modules and add-ons: you can subscribe to the Roadmaps module, but you’ll need to pay extra if you need other tools and features, including portfolio roadmaps (useful for multi-product companies), the OKRs (objectives and key results) panel, and sharing roadmaps via URL.

A Now/Next/Later lean product roadmap created in ProdPlan

3 project management tools with roadmapping features

Already using a project management tool to organize your team? It probably has built-in product roadmap features, so you won’t need to expand your tech stack. Here are three popular management tools that come with roadmapping features at no extra cost.

1. Asana

Asana is a freemium project management platform for teams. Asana users can build and view product roadmaps as lists, boards, or calendars.

A product roadmap built by BI platform Holistics in Asana

2. Airfocus

Airfocus is a premium project management platform with a built-in roadmap tool. Roadmaps can be viewed as boards or timelines, and shared via URLs or exported as PDFs or CSV files.

Multiple roadmaps can also be combined into a portfolio view for cross-functional collaboration.

Airfocus product roadmaps in timeline (left) and board (right) layouts

3. OpenProject

OpenProject is open-source project management software that can be self-hosted for free or accessed using a paid cloud subscription.

OpenProject’s roadmaps can be created with a project timeline layout or as a Kanban board. You can export roadmaps as PDFs or Excel files, and publicly or privately share them with stakeholders. OpenProject also integrates with GitHub so you can directly pull in features and bugs and see the status of actions inside your roadmap.

OpenProject product roadmaps in timeline (left) and board (right) layouts

Putting your product roadmap tools to work

Now you’ve (hopefully) picked the right tools and software to plan, build, and iterate your next product roadmap, it’s time to actually put them to work! We recommend you start building your roadmap on solid, user-centric foundations by collecting product insights with our Voice of Customer (VoC) tools.

5 agile product roadmap templates

Agile product management requires teams to be flexible and focused on short sprint goals and outcomes so they can adapt to customer feedback and an ever-changing market.

Agile roadmap templates are generally used to communicate the overall product strategy, rather than to plan the rollout of specific features.

4 feature and release roadmap templates

Feature and release roadmaps chart the development and release of product features, so templates need to focus more on clear timeframes and descriptions.

Here are some examples:

1. Airtable

Airtable’s product planning roadmap template displays releases as a Gantt chart, board, or calendar.

2. Slite

Slite’s product roadmap template visually maps areas of focus for teams across a timeline.

3. Zapier

Zapier’s Now/Next/Later product roadmap template is an editable PDF that helps teams plan if releases need to be worked on right now, soon, or in the future (note: agile teams sometimes also use this layout—we told you there’s some overlap!).

4. ClickUp

ClickUp’s public roadmap template has three views: doc, list, and timeline, helping you share feature releases publicly.

10+ free product roadmap templates for popular tools and software

You’re probably already using a few of the most popular product tools to manage your day-to-day work. The templates below are organized by tool to make your life easier—but if you want to try something new, all the product roadmap tools and software in this list have free plans, so you can play around with each template without paying for a subscription.

So you chose a template, now what?

By now, you should have found a free product roadmap template that looks and functions the way you need it to. But before you start filling it in, you must lay your roadmap’s foundations by understanding your users and what’s happening in your product.

Analyzing data helps you make decisions which are informed and free from bias. Our users’ experience with the app drives not only improvements but also lays the foundation for our product roadmap. -Shiv Sharma, Head of Content Taskworld

Some quick ways to make a big impact:

• Add a heatmap to see which elements of your product are getting attention and which are getting ignored

• Start tracking replays to find areas of your product that might be causing frustration

• Create a survey and ask users what’s working (and missing) from your product

• Add a feedback button to your product pages so your door is always open to user feedback

Contentsquare’s Survey tool comes with 40+ templates of its own

Product roadmap template FAQs

Product roadmap tools FAQs