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Articles and Research November 13, 2019

Mobile Marketing: How To Boost Your Mobile UX 

According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise.  Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.”  And yet, mobile conversion rates are still stagnating around 2%. Like many other digital teams around the world, you may be […]

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April 23, 2019

In 2013, six companies serviced 99% of all UK energy customers. By 2016, that number dropped to just 85%. Last year nearly 1 in 5 customers were using an independent energy supplier. The dominance of the “Big 6” is evidently waning. What can established brands do to fight back? What Happened? First, consumer engagement increased. […]

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April 18, 2019

UX analysis is methodically different from brand to brand, as each has its own set of KPIs and priorities. User flow comes into play where UX analysis is concerned, as it is a fundamental part of UX, fulfilling a pivotal role in maintaining the sales funnel and, for this reason, conversions. Also known as visitor […]

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April 15, 2019

Our 2019 Hackathon came to a close last Friday, and has left us abuzz with new ideas and energy, having filled our to-do lists with projects to grow over the coming year. This year’s event had 4 themes, and saw employees from all offices travel across the globe and congregate in teams, in an effort […]

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April 10, 2019

April 10, 2019 marks the first day of the annual Contentsquare Hackathon, an event equally comprised of teamwork and healthy competition, as it aims to fortify our platform and make a dent in the SaaS space at large. Founded in 2017, this three-day event assembles our employees together from around the world into small, international […]

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April 8, 2019

Adobe Summit was bigger and better than ever with over 17,000 attendees, including the Magento crowd. Adobe treats its partners right and we’ve long valued being a part of their community. Throughout the show, we were energized by Adobe’s customers: they are some of the savviest, most engaged, and down-to-earth people we know.   We […]

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April 5, 2019

Wouldn’t it be nice to gain access to your customer’s every behavior on your website, much like search engines (Google, etc.) extract all the goings-on in your site through their crawling process? Accessing a deep read of your customer’s digital experience will allow you to know where they’re struggling, as well as where they’re kept […]

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April 2, 2019

There’s More to Conversion Rate Optimization You’re probably aware of the weight that analytics carry in your overall marketing executions. While quantitative analytics solutions give you a good indication of what is happening on your website (conversions, bounces, etc), they don’t present a granular understanding of your customers’ user experience. And when it comes to […]

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March 28, 2019

Summary With over 2.5 million users, Babylon utilizes 21-century tech and a robust mobile strategy to fulfill their mission: to place an accessible and affordable health service in the hands of every person on the planet. From tackling challenges of form completion to designing a purposeful and compelling mobile platform, Babylon draws on behavioural insights […]

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March 26, 2019

When it comes to delivering a positive UX, the approaches are vast and possibly endless, considering the wide range of verticals and their emerging niches. While you always want to make sure your digital experience falls in line with the expectations of your industry, there are certain general ways to create a positive digital experience […]

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