How do AI-powered surveys work in Contentsquare?

Describe what you're working on and the AI assistant suggests relevant survey questions for you, or choose from 40+ ready-made templates and customize them to your brand. Once responses come in, AI automatically analyzes sentiment, tags trends, and summarizes the main takeaways, so you get insights in minutes instead of manually reading through hundreds of responses.

Can I connect survey feedback to actual user behavior?

Yes. Every survey response links to the related Session Replay, so you can watch exactly what the user experienced right before they left their feedback. This turns a vague comment like "checkout was confusing" into a visible, replayable moment you can diagnose and fix.

What's the difference between NPS surveys and the feedback button?

NPS® surveys are structured, point-in-time measurements (a 1-10 rating) used to track customer loyalty at key journey moments and see how it trends over time or across segments. The feedback button is always-on and open-ended, letting users flag frustrations or ideas whenever they occur, with auto-captured screenshots for context. Use NPS to track sentiment trends, and the feedback button for continuous, unprompted discovery.

How do I know if a survey complaint is a widespread issue or a one-off?

Contentsquare quantifies the impact of any feedback theme, showing how many users reported similar issues and how it affects conversions or revenue. This lets you separate noise from real, business-critical problems worth prioritizing on your roadmap.

Surveys

Collect and analyze user feedback faster with AI

Name: With Contentsquare, we can understand how users interact with a page, how they…
Rating: 5
Author: Cristina Martinelli

Want to get to know your users better? Launch surveys instantly with our AI survey generator. Get AI-driven reports with sentiment analyses and aggregated insights. Then dive deeper with session replays.

Watch a quick tour

Start for free

Capabilities

Benefits
Features
Use Cases

Ask at the right moments

Place always-on surveys in key parts of your funnel, or trigger surveys after specific events

See the context

Jump to related session replays to see what the user experienced before leaving feedback

Solve issues fast

Forward helpful feedback to Jira, Asana, Linear, and Trello directly from Contentsquare

With Contentsquare, we can understand how users interact with a page, how they navigate, what their real interests are and what encourages or discourages them to continue their journey on the site.

Cristina Martinelli

User Experience Manager, Calzedonia

Key features of Surveys

Get clear answers to important questions

Watch a quick tour

Templates & AI

Launch surveys in seconds

Tell the AI assistant what you’re working on and it suggests questions for you. Or pick from 40+ survey templates that you can tailor to your audience—it couldn’t be easier!

[Visual] Capabilities - Surveys - Features - Templates & AI - Survey template gallery

Easy customization

Tailor any survey with a few clicks

Add your own colors, button copy, and logo to match your brand. Launch simple one-question surveys, or use responsive question flows that adapt to respondents’ answers.

[Visual] Capabilities - Surveys - Feature - Customization

AI analysis

Instantly find the answers in your data

Too busy to analyze your survey data? Let AI do the heavy lifting for you. Easily spot trends with automated tagging, or get a quick summary of the main trends in your responses.

NPS® surveys

Measure customer happiness

Use Net Promoter^® Score surveys to ask users for a 1-10 rating at key points in their journey. Analyze the results to determine customer loyalty and track how it changes over time—or at key moments in the journey.

[Visual] Capabilities - Surveys - Features - NPS

Feedback button

Collect ongoing feedback for continuous discovery

Add a feedback button to find out what users love, what frustrates them, and what to work on next. Auto-capture screenshots to see what was happening when the user left feedback.

Quantify issues

Analyze the impact

Have your surveys uncovered an issue or complaint? Quickly see how many users made similar comments, and how it affects key goals (like conversions and revenue).

[Visual] Capabilities - Surveys - Features - Quantify - Survey responses with sentiment analysis

Common use cases

Give users a direct line to your team

Make awesome product improvements faster

Get a constant stream of new ideas to inform your product roadmap

Ask users how your product helps them, what new features they want next, and where they’re struggling. See responses for different audience segments so you find out what key groups need most.

[Visual] Capabilities - Surveys - Use Cases - Product Improvements - survey results

[Visual] Capabilities - Surveys - Use Cases - Reduce Churn - User experience feedback

Reduce churn and abandonment

Discover why users are unhappy

Use exit intent surveys to ask users why they’re leaving your site, or trigger popover surveys to appear after users cancel their subscriptions. When users report issues, go straight to related session replays to see what’s going wrong.

Track customer loyalty and happiness

Gather quantitative data for specific pages and audience segments

Use NPS^® surveys to measure customer sentiment across different pages. Check your results to see which parts of the customer journey need improvement the most. By viewing how ratings change over time or between segments, you can gauge how effective your optimization efforts are.

[Visual] Capabilities - Surveys - Use Cases - End to End Research - Sentiment analysis segmentation

Conduct end-to-end user research

Go deeper to learn more about any survey response

Create segments in Contentsquare to see if there are technical issues or other trends causing a common response (like negative feedback). Then jump to Impact Quantification then to quantify the impact of conversion and revenue on your business.

Discover more

Easily schedule, host, & analyze interviews

Investigate audience needs and validate product ideas by speaking with the right people

Explore Interviews

Improve the usability of your website

See how users interact with your website or product, in their own time, without guidance from a moderator.

Explore User Tests

Reveal user experiences

View the session replay for any individual survey response to get the full picture of the user's experience.

Explore Session Replay

Launch simple surveys that deliver clear insights

Frequently asked questions

Got another question?

Describe what you're working on and the AI assistant suggests relevant survey questions for you, or choose from 40+ ready-made templates and customize them to your brand. Once responses come in, AI automatically analyzes sentiment, tags trends, and summarizes the main takeaways, so you get insights in minutes instead of manually reading through hundreds of responses.
NPS® surveys are structured, point-in-time measurements (a 1-10 rating) used to track customer loyalty at key journey moments and see how it trends over time or across segments. The feedback button is always-on and open-ended, letting users flag frustrations or ideas whenever they occur, with auto-captured screenshots for context. Use NPS to track sentiment trends, and the feedback button for continuous, unprompted discovery.