If you’re building a product roadmap, sticky notes and intuition will only get you so far; you need the right tools and software to efficiently collect product insights, prioritize and plan feature updates, and collaborate with your team and stakeholders.
Here are 16 of the best free and premium roadmapping tools to build your next product roadmap—you won’t need them all, but they’re grouped into categories to help you pick what you need:
4 tools to collect product insights for your roadmap
4 freemium roadmap tools
5 premium product roadmap tools
3 project management tools with roadmapping features
What are product roadmap tools?
In our opinion, product roadmap tools are any software, app, or tool that product owners and managers can use to build a roadmap. The category is broad, and you'll probably need a few tools to cover the entire roadmapping process, from collecting product insight to planning feature rollouts.
We’ve covered a spectrum of tools in this guide, starting with the foundations: tools to populate your product backlog with user insights.
4 tools to collect product insights for your roadmap
Every product roadmap starts with user insights, because it’s your users, not assumptions, that truly know how your product works or doesn’t.
Here are four types of tools that generate actionable product insights to inform your roadmap.
1. Heatmaps
Contentsquare’s Zone-Based Heatmaps (that’s us, hello! 👋) is a tool that helps you see if users are paying attention to what you want them to. Heatmaps show the combined behavior of all users at once—which elements users click or scroll through—so they’re a great first step for spotting common issues before taking a closer look with other insight tools.
Use heatmaps to find opportunities for your product roadmap by
Seeing if non-clickable elements confuse users
Finding the most popular parts of your product
Spotting if users are missing important content
A Contentsquare heatmap
2. Recordings
Contentsquare’s Session Replay is a tool that recreates individual user sessions across multiple product pages. Replays give you qualitative insight into parts of your product that cause user frustration. Save time by:
Filtering replays by traffic channels, visited page, rage click, u-turn, and other parameters to quickly find valuable sessions
Sharing replays with your team to get buy-in and input
Brainstorming solutions and adding ideas to your backlog
Contentsquare’s Session Replay tool captures every click, hover, frustration, and intent-driven behavior
3. Surveys
Surveys are a tool for collecting product feedback from existing and potential customers. If you’re using Contentsquare, you can
Run an exit intent survey to collect feedback from people who bounced on important pages like feature and checkout pages
Run a Net Promoter Score® (NPS) survey to measure the likelihood that customers will recommend you to friends or colleagues
Collecting product feedback goes beyond simply asking users “which new feature do you need from our product?”—use insights from surveys to plan the direction of your product roadmap by asking questions that reveal
Users’ jobs-to-be-done (JTBD, i.e. what people ‘hire’ your product for)
Why customers churn
What’s stopping people from signing up or upgrading
If you’re not sure what to ask, use our premade survey templates for expert-approved questions.
A Contentsquare survey to find out why users exited a product
4. Feedback
Contentsquare’s Feedback Collection is a feedback widget that lets customers tell you what they love and hate about any part of your product, whenever they want.
By having a channel for ‘always-on’ user comments, you’ll never miss out on insightful product feedback that could shape your product roadmap.
Clicking the feedback button lets customer detail their experience with your website or product
4 freemium tools to build and share product roadmaps
Now that your backlog is stacked with data-backed ideas, here are four freemium tools you can use to build a simple product roadmap on a budget.
1. Trello
Trello is a freemium product management tool. It works well as the base for a product roadmap because its classic board layout is suited to Kanban-style roadmaps (typically a ‘To-Do, Doing, Done’ 3-column layout).
A basic product roadmap built in Trello
Trello’s product roadmap template has been copied over 30,000 times!
2. Notion
Notion is a freemium collaborative workspace software platform. Notion created a free roadmap template that can be viewed as a table, calendar, list, or board. Plus, if you find a public product roadmap you want to copy (and the creator hasn’t disabled the option), you can duplicate it and use it as the base for your own.
KanbanMail’s public product roadmap, built in Notion
3. Airtable
Airtable is a freemium tool for building embeddable spreadsheets and databases. Airtable has a product roadmap template that can be viewed as a board or calendar (additional views—like timeline or Gantt chart—require a premium plan). Roadmaps can be shared via URL and synced with a calendar. There’s also a feature submission form, so anyone on the team can easily add ideas to the backlog.
A product roadmap built in Airtable, viewed as a board
4. Google Tables
Google Tables is a collaborative database tool from Google, which offers similar functionality to Airtable. Currently in beta mode and available to Google users in the US, Google Tables has a large templates library, including one for project roadmaps, a basic Kanban board, and an agile scrum tracker.
Google Table’s product roadmap template
Once the beta period ends, Google Tables will have a freemium pricing model, with free users limited to fewer tables and rows.
A Kanban board built in Google Tables
5 premium product roadmapping tools
If product roadmaps will be the cornerstone of your team’s day-to-day work, you might need a dedicated roadmap tool that provides multiple roadmap layouts, feature prioritization, and integrations with other popular product tools. Here are five to choose from.
1. Aha! Roadmaps
Aha! Roadmaps is a premium roadmap tool that can be used on its own or alongside the rest of Aha!’s product development suite, Aha! Ideas (for collecting and managing product feedback) and Aha! Develop (for managing agile product development).
Aha! Roadmaps have a product strategy tool to create a shareable, visual overview of key objectives and product positioning. Aha! also offers templates for common and custom layouts, all of which come with sample data. Potential features can be prioritized using Aha!’s built-in scorecard.
A custom product roadmap created in Aha! Roadmaps
All roadmaps built in Aha! can be shared via URL, downloaded as images or PDFs, added to a presentation, or embedded in a dashboard. Aha! also integrates with Jira, GitHub, Azure DevOps and many other popular product tools.
The Aha! scorecard lets you prioritize product roadmap features
2. Productboard
Productboard is premium product roadmap software for building custom roadmaps with different layouts (agile, release plan, Kanban, or timeline-based), from simple top-level roadmaps to detailed release plans.
Productboard has a centralized feedback area to bring together product feedback from customers and team members. Feature ideas can then be prioritized based on estimated effort and value scores.
Productboard’s objectives timeline roadmap
3. ProductPlan
ProductPlan is premium product roadmapping software with a drag-and-drop editor and remote team collaboration features. Roadmaps built in ProductPlan can be viewed in timeline, list, table, or portfolio layouts, and there’s a built-in ‘Prioritization Board’ so features can be ranked and prioritized according to your favorite framework.
Integrations let you add functionality to your roadmap, for example syncing it with GitHub, embedding a live roadmap into Confluence, or importing or creating Jira epics directly from ProductPlan.
Agvance’s multi-product roadmap built in ProductPlan
4. Roadmunk
Roadmunk is a premium product roadmap tool. Roadmunk comes with product roadmap templates that can be viewed as a timeline or grouped by theme (known as ‘swimlane’ in the tool).
Roadmunk has a centralized user feedback dashboard for team members to add feature requests, which can be added to the product backlog and prioritized using two popular product prioritization frameworks: value vs. effort, and R.I.C.E. (reach, impact, confidence, effort).
A Roadmunk product roadmap in timeline (left) and ‘swimlane’ (right) layouts
Roadmunk integrates with Jira and Azure DevOps, which means any changes you make in either tool will automatically sync.
Roadmunk’s idea prioritization dashboard
5. ProdPad Roadmaps
ProdPad Roadmaps is the roadmap tool from ProdPad’s product management software suite.
ProdPlan’s co-founders, Janna Bastow and Simon Cast, are known for creating the Now/Next/Later lean product roadmap for product managers. ProdPlan, therefore, is designed to help you build a lean Kanban-style roadmap (no timeline view available) using its drag-and-drop interface and color-coded tagging.
ProdPlan integrates with many favorite product tools, including Azure DevOps, GitHub, and Jira.
ProdPlan’s pricing is based on modules and add-ons: you can subscribe to the Roadmaps module, but you’ll need to pay extra if you need other tools and features, including portfolio roadmaps (useful for multi-product companies), the OKRs (objectives and key results) panel, and sharing roadmaps via URL.
A Now/Next/Later lean product roadmap created in ProdPlan
3 project management tools with roadmapping features
Already using a project management tool to organize your team? It probably has built-in product roadmap features, so you won’t need to expand your tech stack. Here are three popular management tools that come with roadmapping features at no extra cost.
1. Asana
Asana is a freemium project management platform for teams. Asana users can build and view product roadmaps as lists, boards, or calendars.
A product roadmap built by BI platform Holistics in Asana
2. Airfocus
Airfocus is a premium project management platform with a built-in roadmap tool. Roadmaps can be viewed as boards or timelines, and shared via URLs or exported as PDFs or CSV files.
Multiple roadmaps can also be combined into a portfolio view for cross-functional collaboration.
Airfocus product roadmaps in timeline (left) and board (right) layouts
3. OpenProject
OpenProject is open-source project management software that can be self-hosted for free or accessed using a paid cloud subscription.
OpenProject’s roadmaps can be created with a project timeline layout or as a Kanban board. You can export roadmaps as PDFs or Excel files, and publicly or privately share them with stakeholders. OpenProject also integrates with GitHub so you can directly pull in features and bugs and see the status of actions inside your roadmap.
OpenProject product roadmaps in timeline (left) and board (right) layouts
Putting your product roadmap tools to work
Now you’ve (hopefully) picked the right tools and software to plan, build, and iterate your next product roadmap, it’s time to actually put them to work! We recommend you start building your roadmap on solid, user-centric foundations by collecting product insights with our Voice of Customer (VoC) tools.
Product roadmap tools FAQs
What are the best tools to create product roadmaps?
The best tools to create product roadmaps depend on how your team works; you might need:
Digital experience tools, like Contentsquare Zone-Based Heatmaps, Session Replays, Surveys, and Feedback Collection, to gather roadmap ideas
Dedicated roadmap tools, like Aha! Roadmaps and Productboard, to manage and prioritize ideas, and plan and share roadmaps
Project management tools, like Asana and Trello, with built-in roadmap features
What are the best free or open source roadmap tools?
There are many free, freemium, and open source tools you can use to build product roadmaps, including:
OpenProject: for managing projects and roadmaps in one place
Trello: for building and sharing public Kanban-style roadmaps
Airtable: for building embeddable spreadsheets and databases
5 agile product roadmap templates
Agile product management requires teams to be flexible and focused on short sprint goals and outcomes so they can adapt to customer feedback and an ever-changing market.
Agile roadmap templates are generally used to communicate the overall product strategy, rather than to plan the rollout of specific features.
Here are some example templates:
1. Lucidspark
Lucidspark’s GO (goal-oriented) product roadmap template, designed by agile product management expert Roman Pilcher, maps out key product goals and how they will be achieved.
2. Figma
Figma’s agile product development roadmap template is split into editable ‘workstreams’ that you can use as goals, themes, or scrum teams.
3. Todoist
Todoist’s Kanban product roadmap template has columns for ideas and tasks (to-do, doing, and done).
4. Mural
Mural’s strategy product roadmap template provides a framework to strategically plan how to add user value in different product development stages.
5. Zapier
Zapier’s product vision roadmap template is an editable PDF that helps teams ideate future opportunities by starting with the product vision and goals.
4 feature and release roadmap templates
Feature and release roadmaps chart the development and release of product features, so templates need to focus more on clear timeframes and descriptions.
Here are some examples:
1. Airtable
Airtable’s product planning roadmap template displays releases as a Gantt chart, board, or calendar.
2. Slite
Slite’s product roadmap template visually maps areas of focus for teams across a timeline.
3. Zapier
Zapier’s Now/Next/Later product roadmap template is an editable PDF that helps teams plan if releases need to be worked on right now, soon, or in the future (note: agile teams sometimes also use this layout—we told you there’s some overlap!).
4. ClickUp
ClickUp’s public roadmap template has three views: doc, list, and timeline, helping you share feature releases publicly.
20+ free product roadmap templates for popular tools and software
You’re probably already using a few of the most popular product tools to manage your day-to-day work. The templates below are organized by tool to make your life easier—but if you want to try something new, all the product roadmap tools and software in this list have free plans, so you can play around with each template without paying for a subscription.
1. Trello product roadmap templates
Trello is a freemium project management tool; their official product roadmap template is a 4-column board with a focus on feature ideation and prioritization over planning.
You can copy any public Trello board to use as the template for your roadmap. Log in to Trello, view the board you want to copy, then click Show menu > More > Copy board.
Trello’s basic product roadmap template
2. Notion product roadmap templates
Notion is a freemium project management tool that works in browsers and as a desktop app.
Notion’s free roadmap template is set up in a Kanban layout with columns for to-do, doing, and done tasks. Clicking on a card opens up more information, including its priority and the product manager and engineers assigned to the task.
💡 Pro tip: you can duplicate some public Notion boards to use as the template for your roadmap. Log in to Notion, view the page you want to copy, then click the “Duplicate” button in the top right. For example, try making a template from KanbanMail’s public product roadmap on Notion.
How to duplicate public Notion boards to create your own product roadmap templates
3. Confluence product roadmap template
Confluence is a freemium collaboration tool from Atlassian. Their product roadmap template is organized into sections with a team mission and project information at the top, followed by a roadmap overview calendar and a detailed quarterly roadmap. It can also pull tasks in from Atlassian’s project management tool, Jira.
Confluence’s detailed quarterly roadmap template
4. Asana product roadmap template
Asana is a freemium work management platform. Their product roadmap template displays tasks as a board, timeline, or calendar, ready for sharing with stakeholders.
A real example of Asana’s product roadmap
5. Miro product roadmap template
Miro is a freemium visual collaboration platform. Miro’s product roadmap template is split into colored rows to be used for themes or different products (known as a portfolio roadmap). The numbered columns can be edited to become your chosen timeframe (quarters, months, sprints, etc).
You can collaborate with other team members to create the roadmap and share the finished product by link to anyone (even those without a Miro account).
Miro’s product roadmap template comes with tips to help you fill it in
6. Airtable product roadmap template
Airtable is a freemium low-code app creation platform. Airtable’s product roadmap template has a main column for each product feature and additional columns for associated OKRs (objectives and key results), effort score, status, dates, description, and tagged team members. You can also toggle the roadmap to view it as a calendar.
Airtable’s product roadmap template viewed as a board
7. Figma product roadmap templates
Figma is a freemium collaborative interface design tool. Figma’s agile roadmap template organizes rows into workspaces (you can use them for sprints, tools, themes, or goals), and monthly columns, to give you an overview of when updates are planned to roll out.
Figma also hosts many user-created templates—have a look at the community roadmap templates to see the different types of roadmap you can create with the tool.
A user-created Gantt chart product roadmap template in Figma
8. ClickUp product roadmap template
ClickUp is a freemium project management app. Their roadmap template can display your tasks as a list, calendar, board, or Gantt chart. Rather than being a standalone roadmap, ClickUp’s template works best if you’re already using the tool to manage projects.
ClickUp’s roadmap template viewed as a board
9. Product roadmap templates for Microsoft PowerPoint
PowerPoint, Microsoft’s slide presentation software, hosts several free PowerPoint roadmap templates, including:
These slide designs will work well if you’re creating a presentation in PowerPoint and need to add a roadmap page to illustrate your product’s direction.
Some of PowerPoint’s free roadmap templates
10. Product roadmap templates for Microsoft Excel
Excel, Microsoft’s spreadsheet software, hosts several free Excel roadmap templates, including:
All of Excel’s free templates include a worksheet for entering data, which automatically updates the visual roadmap.
Excel’s templates convert worksheet data into visual roadmaps
11. Product roadmap templates for Google Sheets
There are many free product roadmap templates available for Google Sheets, Google’s online spreadsheet editor, including these ones created by FeatureUpvote:
Log in to your Google account and make a copy (File > Make a copy) of a template to start using it.
A free Google Sheets template converts spreadsheet data into a product roadmap
12. Canva product roadmap templates
Canva is a freemium graphic design platform. Canva’s product roadmap template has a simple board layout and contains columns for each quarter, while tasks are sorted into rows for separate teams.
Canva also has a repository of hundreds of alternative roadmap design templates for your next presentation (fair warning: most of them take _road_map literally).
A quarterly product roadmap template for Canva
13. Lucidchart product roadmap template
Lucidchart is a freemium diagramming application. Lucidchart’s free product roadmap template uses an agile board layout, with timeframes and epics in columns and rows to assign tasks by team.
Lucidchart’s roadmap template with columns for epics
14. Mural product roadmap templates
Mural is a freemium digital whiteboard tool and collaboration platform. Mural’s annual product roadmap template has a column for each month, with rows that can be divided into projects, goals, or teams.
Mural also created a quarterly roadmap template if you prefer to plan for the more immediate future.
Mural’s annual product roadmap template
15. Monday.com product roadmap template
Monday.com is a freemium project management platform; their product roadmap template is flexible and detailed, pulling data from projects you’ve already planned using the tool.
You can toggle between different layouts to view tasks as a table, Gantt chart, calendar, timeline, Kanban board, or chart.
Some of the many views of Monday.com’s product roadmap template
So you chose a template, now what?
By now, you should have found a free product roadmap template that looks and functions the way you need it to. But before you start filling it in, you must lay your roadmap’s foundations by understanding your users and what’s happening in your product.
"
Analyzing data helps you make decisions which are informed and free from bias. Our users’ experience with the app drives not only improvements but also lays the foundation for our product roadmap.
Shiv Sharma
Head of Content Taskworld
Some quick ways to make a big impact:
Add a heatmap to see which elements of your product are getting attention and which are getting ignored
Start tracking replays to find areas of your product that might be causing frustration
Create a survey and ask users what’s working (and missing) from your product
Add a feedback button to your product pages so your door is always open to user feedback
Contentsquare’s Survey tool comes with 40+ templates of its own
Product roadmap template FAQs
How do I create a product roadmap?
You can create a product roadmap in four steps:
Define your product vision and strategy
Collect and analyze product and customer data
Prioritize feature updates and product goals
Choose a roadmap tool and template
What should a product roadmap include?
Product roadmaps usually include three main parts:
Product vision or strategy statement: a summary of long-term goals and how the product will achieve them
Planned product updates: a prioritized list of upcoming features or areas for improvement
Timeframe: a guide to when updates are planned to roll out
What are the different types of product roadmap?
There are many types of product roadmaps, with plenty of overlap between them. Some types you may come across include:
Agile product roadmaps: for agile teams to plan short-term sprints
Goal-oriented product roadmaps: map out key product goals, how they will be reached, and the metrics that will track progress
Lean product roadmaps: top-level strategic roadmap without specific features or releases
Kanban product roadmaps: a 3-column board with updates tagged as to-do, doing, and done
Release-date product roadmaps: highlights new features, updates, and bug fixes that will launch in upcoming release cycles