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Articles and Research November 13, 2019

Mobile Marketing: How To Boost Your Mobile UX 

According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise.  Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.”  And yet, mobile conversion rates are still stagnating around 2%. Like many other digital teams around the world, you may be […]

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February 21, 2019

Money management and personal finance are topics we always contend with, whether we’d like to or not. As such, ways of handling money are constantly firing up our neurons, whether it’s subconsciously or otherwise. Like many other everyday operations, money management has transitioned into the digital space — mobile wallet platforms, digital money transfer services […]

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February 15, 2019

It may seem like a rhetorical question to ask, but have you ever wanted to be notified about the irregularities of your website? Whether it’s with your business metrics or user behaviors, things are bound to go amiss every now and then, and there ought to be more efficient ways to detect these setbacks. Combing […]

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February 13, 2019

In the days leading up to Valentine’s Day, we decided to take a closer look at digital grocery sales in one of the most romantic countries in the world: France. As it turns out, the way to the hearts of the French is through fine cuisine, as romantic dinners for two both dominated in click […]

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February 12, 2019

A guest post by Lillian Xiao, a user experience designer for a large European automaker. Automakers are designing the next generation of cars with user experience (UX) at the forefront. The merging of physical and digital—driven by electrification, connectivity, self-driving technology, and fluid ownership models—will give rise to unprecedented user experiences. The most successful automakers […]

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February 8, 2019

M-commerce is big. And it’s getting bigger. Using revenue as a metric, m-commerce has already passed web eCommerce. According to Statista, m-commerce will represent 67.2% of all online commerce by the end of 2019 and 72.9% by 2021. Much of the growth in m-commerce is coming from emerging markets which, due to the proliferation and […]

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February 5, 2019

As the Nordics’ leading eCommerce company in design, furniture and home furnishings, Royal Designcontinuously strives to create the best online shopping experience for its global customers. The company has recently embarked on a digital reorganization, and has partnered with UX Analytics company, ContentSquare, to ensure every change is a strategic step to meet the dynamic needs and expectations of its […]

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February 5, 2019

It’s the biggest televised sports event on the US calendar, but is the Super Bowl audience as rapt as we think it is? Do people really give the game their full attention, or is it business as usual in the world of digital retail? We analyzed 80,000 browsing sessions last Sunday to see whether the […]

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February 1, 2019

In the weeks leading up to Superbowl, many grocery sites deck their homepage with promotional banners advertising deals on beer, dips, wings, and other culinary highlights from the most popular sporting event in the US. We took a deep dive into digital consumer behavior on Superbowl-themed category pages, and found that beer drove the highest […]

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January 28, 2019

One week ago I was in the middle of the French countryside with the entire Contentsquare team, looking back at our biggest year yet, and discussing our vision for the future. The reason we do this each year — bring over 300 people from all over the world, all together for three days of ideation […]

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