For Contentsquare (CSQ) clients in Europe, we’re excited to share that Conversation Intelligence, formerly known as Loris, is now available within Contentsquare's EU data centers. This means European brands can now access the same AI-powered conversation analysis tools that global brands have been using to understand what's actually driving their customers to pick up the phone, start a chat, or fire off an angry email, while storing your data within an EU region you can trust.
This is also great news for any company with a significant European presence, privacy-conscious organizations operating across regions, and businesses in countries that have formally recognised the EU as providing an adequate level of data protection. For those companies, data can be transferred freely to EU infrastructure, making this a meaningful step forward for compliance and customer trust alike.
What this means for data residency and compliance
For organizations operating under GDPR, this is more than a nice-to-have. With EU data center support, all conversation data—the transcripts, metadata, and AI model outputs—stays hosted within EU infrastructure throughout the entire analysis pipeline. You get the full power of Conversation Intelligence while satisfying your data governance and compliance obligations out of the box.
This extends further than GDPR alone. Many countries have formally recognized the EU as providing an adequate level of data protection under their local laws, among them the U.K., Brazil, Japan, and South Korea. This means personal data can be transferred freely to EU infrastructure, giving businesses operating across these markets a straightforward path to meeting their data residency requirements.
This matters especially for sectors like financial services, healthcare, and retail, where regulators and legal teams have very little patience for ambiguity about where customer data lives.
Why this is a bigger deal than it might seem
Most CSQ clients already have a rich picture of what customers do on their digital products, where they click, where they drop off, which journeys convert, and which ones frustrate. What's harder to see is what customers say when those journeys go wrong.
Conversation Intelligence closes that gap, analyzing your customer service conversations and automatically extracting structured intelligence. That includes:
Why customers are contacting you (contact drivers)
How they felt during the conversation (sentiment)
Whether the issue was actually resolved (resolution modeling)
What underlying root causes are driving repeat contact
When you layer that on top of CSQ's behavioral data and experience analytics, you stop guessing. A spike in support volume around checkout? You can see exactly which step in the journey is breaking, what customers are saying when they call about it, and whether agents are resolving it or just closing the ticket. That's a level of customer experience that neither digital analytics nor conversation data delivers on its own.
Who this opens the door for
EU availability means that Conversation Intelligence meets data residency requirements for the CSQ client base, particularly enterprise clients in regulated industries and markets with strict sovereignty rules.
Conversation data is hosted and primarily processed within EU infrastructure, though it may be accessed or processed outside the EU where necessary to deliver the service. This is consistent with how leading enterprise cloud platforms operate, and our team is happy to walk through the details with any compliance or legal stakeholders.
If you're a CSQ client with European operations and you've been interested in conversation intelligence but stalled on compliance questions, this is the time to revisit the conversation.
Language support: what's available now and what's coming
At launch, Conversation Intelligence in the EU will support the analysis of English, Spanish, and French conversations. These three languages cover most customer service interactions across Western Europe.
And unlike generic AI tools, the models behind Conversation Intelligence have been built and trained specifically on customer service conversations, so they understand the language people actually use when they have a problem.
Additional language conversation support is on the roadmap and will be prioritized based on customer need.
The bottom line
CSQ clients now have access to an EU-resident conversational intelligence capability that makes their behavioral data more powerful and their CX strategy more complete. For businesses navigating complex data residency requirements, this opens new opportunities to overcome compliance constraints, without sacrificing the depth of insight your CX teams need. The data stays where it needs to stay. The insights go exactly where you need them.
Contentsquare has been in business for 14 years since its founding in Paris in 2012. We offer a complete understanding of customer experiences across all touchpoints, our platform is designed to help businesses understand how users interact with their websites and mobile applications.
