Heatmaps, evolved

Make revenue-driven decisions from how users click, tap, hover, scroll and where they hit frustration on any page. Prefer to ask AI? Connect your heatmaps to ChatGPT, Claude or Copilot and get instant answers straight in your AI tool — no login, no dashboards.

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Trusted by 1.3+ million websites and +3,000 leading enterprise and mid-market brands

“Contentsquare can also help us know which content to push—for example, on the homepage, we use heatmaps to see which content is performing the best, where people click, and where they do not click."

Geraldine Servouze

eCommerce Director, Fresh

Common use cases of heatmaps

Optimize your pages based on helpful behavior insights

Spot best-performing (and under-performing) elements

Find out which page elements deliver the best outcomes

Traditional heatmaps show you which page elements get the most clicks. Zone-based heatmaps go further, showing how each element contributes to goals like conversions and revenue. Find out which images and links drive your desired outcomes, then optimize customer journeys to highlight them even further.

Compare side-by-side

See how different page elements stack up in different scenarios

Want to learn more about your content? Try viewing different zone-based heatmaps side-by-side. Compare heatmaps from different time periods, traffic sources, and more to see how audiences performed. Or compare two heatmaps from your A/B tests to understand why one variant outperformed the other.

Increase form completion rates

Understand which parts of your forms are confusing or frustrating users

Use form analysis to see helpful metrics, like how many users completed the form or dropped off. Find out which fields are often left blank, and check heatmaps to see signs of struggle. Jump to related session replays to see users navigating forms in real time (with their personal details hidden automatically by Contentsquare).

Understand engagement over multiple sessions

Zone-based heatmaps break down behavior from repeat visitors

See how page elements affect behavior across sessions—like when users visit multiple times before purchasing. Understand which page elements get clicked most by repeat visitors, and which ones generate the most purchases over time.