What does Monetate do?
As a worldwide leader in machine-driven personalization, Monetate helps digital businesses deliver an individualized user experience (UX) and customer experience (CX) for every site or app visitor.
Their comprehensive platform includes discovery, experimentation, and personalization solutions to ensure continual, efficient optimization. Top retail and ecommerce brands such as global footwear retailer Clarks and bed retailer Dreams use them to tailor CX for faster return on investment (ROI) and enhanced revenue per customer.
The Contentsquare Monetate partnership closes the loop between customer insights and experience delivery. Their decisioning engine complements our digital experience insights tools such as our Session Replay and Heatmaps. This out-of-the-box integration enables you to instantly spot challenges and opportunities, translating to strategic, timely actions that impact your CX and bottom line.
Both the frequency of our testing and the success of our personalization efforts improved since adopting Contentsquare alongside Monetate. With Contentsquare, we can quickly identify sub-optimal visitor behavior and areas of focus. It’s refreshing to have a complementary suite of market-leading technologies which enhance each other.
3 benefits of the Contentsquare-Monetate partnership
We’ve been strategic partners with Monetate since 2018. Here’s how our collaboration enables global brands to deliver better personalization, experience stronger ROI, and improve customers’ lifetime value (LTV).
Personalize at scale
Understand why customers behave the way they do to individualize content, channels, and triggers in real time.
Prioritize your personalization strategy
Identify your biggest UX opportunities within minutes, uncover new areas for personalization, and leverage data to focus campaigns.
Create more uplift
Gain insights into which campaigns perform well and which do not, and activate new experiences based on customer intelligence.
Use cases
Here’s a quick look at how Monetate integrates with and extends our all-in-one Experience Intelligence platform.
Complete behavior capture
Our Session Replay capability captures up to 100% of your traffic to uncover the intent behind specific behaviors. It allows you to recreate how visitors experience your site or app—down to every click, tap, scroll, hover, and swipe. You can focus your replays on interactions that matter the most to your business, such as checkout completion, cart abandonment, or contact form submission.
With this front-row seat to your digital experiences, you get valuable insights into issues and errors that may not have been obvious at first glance. For instance, you may want to know what’s causing visitors to drop off at checkout. Jump to relevant sections of a replay and identify undesirable behaviors. You might discover they repeatedly click (known as rage clicking) on an unresponsive checkout button or leave when the process requires them to register an account before payment.
![[Visual] Session replay - Triggered recording](http://images.ctfassets.net/gwbpo1m641r7/3x0k1KqlgQqa818JvI8mni/d323e94e4fcf5afeb2fd870577f06d15/Triggered_recording.png?w=3840&q=100&fit=fill&fm=avif)
Hone in on relevant sessions to uncover any UX issues causing visitors to drop off of your webpage or app screen
Based on your findings, you can apply Monetate’s Segmentation and Targeting to group those who exit at checkout and re-engage them with an ad, email, or social media. Craft personalized messages and creatives that speak to each segment. Then you can distribute them to the right channel through Monetate and quantify their impact on our platform.
Deeper variant analysis
Monetate offers A/B, multivariate, and AI-driven dynamic testing. You can experiment with content and design, including messages, product recommendations, social proof, and user interface (UI) elements such as text fields and buttons. Our visual analytics capabilities, such as Heatmaps, then enable you to see how testing variants perform.
Such robust experimentation options eliminate guesswork so you can be confident of changes before making an investment. See how they differ from each other and pick an approach that ties to your objectives:
A/B or A/B/n testing. An A/B test splits your traffic in 2 and serves them 1 of 2 experiences—control (the default version of an element) or variation (the change introduced to that element). When you test more than two variations, it’s called A/B/n testing. You conduct an A/B test to find the best-performing content or design for a specific goal, such as increasing conversion rate or reducing cart abandonment rate.
Multivariate testing (MVT). Compared to A/B testing, MVT creates variations of multiple elements and tests all possible combinations. It enables you to study your customers’ preference patterns and understand the page elements contributing to conversion.
Dynamic testing. Unlike A/B testing, you don’t need to reach significance with dynamic testing. It involves continuously showing multiple experience variations (for example, ecommerce page layouts with varying product image placements, product description lengths, and call-to-action button designs) until a clear winner emerges.
A/B testing | Multivariate testing | Dynamic testing | |
---|---|---|---|
Decision-making | Makes one decision | Makes multiple decisions | Makes one-to-many decisions |
Adaptability | Static: assumes conditions stay the same | Flexible: tests many things at once and adjusts as it learns | Adaptive: changes as new information comes in |
Experiment design and tactics | Requires careful planning with a set goal and sample size | Involves comprehensive planning for multiple variables and interactions and complex conditions | Tactics only: focuses on goals and conditions, less planning |
Significance measure | Significance: measure of Surprise | Combined significance: measures the significance of multiple variant groups | Probability: chance the leader is actually the best and driving ROI, given everything we know |
Precision and granularity | Provides a clear and detailed comparison between the two variants | Looks at multiple variants simultaneously and understands their combined effect | Promotes the best-performing variant while continuously tracking performance |
Example | Test 2 different checkout page designs (A and B) and compare their completion rates. Set the goal to increase completed purchase, define a sample size, and determine which design leads to higher completed transactions | Test multiple combinations of product images, product descriptions, and CTA buttons to determine the combination that maximizes conversion rate. | Test different promotional banners on your ecommerce homepage. The system automatically shows the best-performing banner based on the number of clicks and conversion. |
Once you know which elements you’d like to engage and convert, use our Heatmaps capability to understand why they work. Analyze your heatmaps on our platform or apply Monetate’s live-zoning extension to visualize the impact directly on-site. Place each variant side-by-side and compare how visitors interact with every on-page element based on unique engagement, conversion, and revenue metrics.
![[Visual] Heatmaps types](http://images.ctfassets.net/gwbpo1m641r7/44qPX6Nyu2v2i9pGM8JdIE/e1ccfd573959295483bb4b867ca7e57f/Heatmaps___Engagements__3_.png?w=2048&q=100&fit=fill&fm=avif)
With the Contentsquare Monetate integration, you can overlay key metrics on your website to know why your customers engage, hesitate, or get frustrated
You can also tap into our heatmap analysis to surface actionable insights, like the team at global footwear retailer Clarks did. They noticed visitors were interacting more with the 'Size' and 'Add to Cart' buttons and less with the 'Width' selector—a required step when adding an item to their cart.
After seeing this behavior, they decided to pre-select widths when only one width fit is available, removing customer frustration. This change made it easier for visitors to cart items, incredibly boosting the 'Add to Cart' rate. The team saw an opportunity, acted on it fast, and drove $1.1 million annual revenue from this one insight alone.
Contentsquare plays a huge role in helping Clarks improve our checkout journey, reduce abandonment, and increase on-site conversions. Like most ecommerce teams, a key challenge for us is knowing where to focus and prioritize, and with the Monetate integration, we’re able to see and take action on this faster.
Powerful customer intent-driven experiences
With Monetate’s intelligent personalization engine, you can push different experiences to our platform. Our Journey Analysis capability then empowers you to analyze these individualized experiences, including the pages that users visited and in which order.
Whether you show your audience the same experience, test variants, or include personalized journeys, our tool empowers you to analyze every journey on-site—including the pages they visited, and in which order.
You can drill down into the impact of these tailored experiences on your customer journey from start to finish with our signature sunburst visualizations. Each color represents a value, and you can compare colors in the same ring to instantly see your landing pages’ impact.
Monitor your most important customers’ journey across your website or app
This visual data can show you opportunities to improve customer satisfaction, remove friction, and increase revenue. You can use it to make well-informed, data-driven decisions about where to invest, optimize, or rethink your digital experience.
Furthermore, you can switch seamlessly between website and mobile analytics to understand how your customers experience your site or app across diverse environments. You can apply segments to narrow your focus on those who arrive from a specific channel or campaign, identifying the content and journeys of your most valuable customers.