Use cases
Here’s a quick look at how Monetate integrates with and extends our platform.
Partner Stories
How Monetate powers digital experiences with intelligent personalization
What is Monetate?
As a worldwide leader in machine-driven personalization, Monetate helps digital businesses deliver an individualized user experience (UX) and customer experience (CX) for every site or app visitor.
Their comprehensive platform includes discovery, experimentation, and personalization solutions to ensure continual, efficient optimization. Top retail and ecommerce brands such as global footwear retailer Clarks and bed retailer Dreams use them to tailor CX for faster return on investment (ROI) and enhanced revenue per customer.
The Contentsquare Monetate Partnership closes the loop between customer insights and experience delivery.
Their decisioning engine complements our digital experience insights tools such as our Session Replay and Zone-Based Heatmaps. This out-of-the-box integration enables you to instantly spot challenges and opportunities, translating to strategic, timely actions that impact your CX and bottom line.
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Both the frequency of our testing and the success of our personalization efforts improved since adopting Contentsquare alongside Monetate. With Contentsquare, we can quickly identify sub-optimal visitor behavior and areas of focus. It’s refreshing to have a complementary suite of market-leading technologies which enhance each other."
Andy Rayner UX and CRO Manager
Dreams
3 benefits of the Contentsquare-Monetate partnership
Hone in on relevant sessions to uncover any UX issues causing visitors to drop off of your webpage or app screen
Craft personalized messages and creatives that speak to each segment. Then you can distribute them to the right channel through Monetate and quantify their impact on our platform.
Use case 1
Complete behavior capture
Our Session Replay tool captures up to 100% of your traffic to uncover the intent behind specific behaviors. It allows you to recreate how visitors experience your site or app—down to every click, tap, scroll, hover, and swipe. You can focus your replaysreenactment on interactions that matter the most to your business, such as checkout completion, cart abandonment or contact form submission.
With this front-row seat to your digital experiences, you get valuable insights into issues and errors that may not have been obvious at first glance. For instance, you may want to know what’s causing visitors to drop off at checkout. Jump to relevant sections of a replay and identify undesirable behavior. You might discover they repeatedly click (rage-clicking) on an unresponsive checkout button or leave when the process requires them to register an account before payment.
Based on your findings, you can apply Monetate’s Segmentation and Targeting to group those who exit at checkout and re-engage them with an ad, email, or social media.
With the Contentsquare Monetate integration, you can overlay key metrics on your website to know why your customers engage, hesitate, or get frustrated
Place each variant side-by-side and compare how visitors interact with every on-page element based on unique engagement, conversion, and revenue metrics.
You can also tap into our heatmap analysis to surface actionable insights, like Clarks did. The team noticed visitors were interacting more with the Size and Add to Cart buttons and less with the Width selector—a required step when adding an item to their cart.
After seeing this behavior, they decided to pre-select widths when only one width fit is available, removing customer frustration. This change made it easier for visitors to cart items, incredibly boosting the Add to Cart rate. The team saw an opportunity, acted on it fast, and drove $1.1 million annual revenue from this one insight alone.
Use case 2
Deeper variant analysis
Monetate offers A/B, multivariate, and AI-driven dynamic testing. You can experiment with content and design, including messages, product recommendations, social proof, and user interface (UI) elements such as text fields and buttons. Our visual analytics tools, such as Zone-Based Heatmaps, then enable you to see how testing variants perform.
Such robust experimentation options eliminate guesswork so you can be confident of changes before making an investment. See how they differ from each other and pick an approach that ties to your objectives:
- A/B or A/B/n testing. An A/B test splits your traffic in two and serves them one of two experiences—control (the default version of an element) or variation (the change introduced to that element). When you test more than two variations, it’s called A/B/n testing. You conduct an A/B test to find the best-performing content or design for a specific goal, such as increasing conversion rate or reducing cart abandonment rate.
- Multivariate testing (MVT). Compared to A/B testing, MVT creates variations of multiple elements and tests all possible combinations. It enables you to study your customers’ preference patterns and understand the page elements contributing to conversion.
- Dynamic testing. Unlike A/B testing, you don’t need to reach significance with dynamic testing. It involves continuously showing multiple experience variations (for example, ecommerce page layouts with varying product image placements, product description lengths, and call-to-action button designs) until a clear winner emerges.
Once you know which elements you’d like to engage and convert, use our Zone-Based Heatmaps to understand why they work. Analyze your heatmaps on our platform or apply live zoning extension to visualize the impact directly on-site.
| A/B Testing | Multivariate Testing | Dynamic Testing | |
| Decision-making | Makes one decision | Makes multiple decisions | Makes one-to-many decisions |
| Adaptability | Static: Assumes conditions stay the same | Flexible: Tests many things at once and adjusts as it learns | Adaptive: Changes as new information comes in |
| Experiment design and tactics | Requires careful planning with a set goal and sample size | Involves comprehensive planning for multiple variables and interactions and complex conditions | Tactics only: Focuses on goals and conditions, less planning |
| Significance measure | Significance: Measure of Surprise | Combined significance: Measures the significance of multiple variant groups | Probability: Chance the leader is actually the best and driving ROI, given everything we know |
| Precision and granularity | Provides a clear and detailed comparison between the two variants | Looks at multiple variants simultaneously and understands their combined effect | Promotes the best-performing variant while continuously tracking performance |
| Example | Test two different checkout page designs (A and B) and compare their completion rates. Set the goal to increase completed purchase, define a sample size, and determine which design leads to higher completed transactions | Test multiple combinations of product images, product descriptions, and CTA buttons to determine the combination that maximizes conversion rate. | Test different promotional banners on your ecommerce homepage. The system automatically shows the best-performing banner based on the number of clicks and conversion. |
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Contentsquare plays a huge role in helping Clarks improve our checkout journey, reduce abandonment, and increase on-site conversions. Like most ecommerce teams, a key challenge for us is knowing where to focus and prioritize, and with the Monetate integration, we’re able to see and take action on this faster."
Andrew Brimble, Lead Performance Analyst
Clarks
Monitor your most important customers’ journey across your website or app
Furthermore, you can switch seamlessly between website and mobile analytics to understand how your customers experience your site or app across diverse environments. You can apply segments to narrow your focus on those who arrive from a specific channel or campaign, identifying the content and journeys of your most valuable customers.
Use case 3
Powerful customer intent-driven experiences
With Monetate’s intelligent personalization engine, you can push different experiences to our platform. Our Customer Journey Analysis feature then empowers you to analyze these individualized experiences, including the pages that users visited and in which order.
With Monetate’s intelligent personalization engine, you can push different experiences to our platform for Customer Journey Analysis. Whether you show your audience the same experience, testing variants or personalized ones, our tool empowers you to analyze their journey on-site—including the pages they visited and in which order.
You can drill down into the impact of these tailored experiences on your customer journey from start to finish with our signature sunburst visualization. Each color represents a value, and you can compare colors in the same ring to instantly see your landing pages’ impact.
This visual data can show you opportunities to improve customer satisfaction, remove friction, and increase revenue. You can use it to make well-informed, data-driven decisions about where to invest, optimize, or rethink your digital experience.
FAQ
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Monetate is the leading comprehensive personalization platform. They provide all-in-one capabilities that include search and product discovery, testing and experimentation, and automated 1-to-1 experiences.
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The Contentsquare and Monetate partnership allows you to run a successful personalization program by seamlessly closing the loop between experience delivery and behavioral insights. This collaboration has enabled dozens of retail, travel, and hospitality brands across key markets in the Americas, Europe, and APAC to improve their CX and bottom line.
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As part of the Contentsquare Partner Ecosystem, you get the chance to drive the transformation and growth of your customers' digital objectives while earning commission for your referrals. We work closely with Solutions Partners, who deliver strategy, design, implementation, consulting, and integration services leveraging Contentsquare Technology Partners, who provide technology and products that integrate with Contentsquare to deliver an end-to-end CX Solution Business Partners, who act as trusted advisors and help to identify the best MarTech stack for the biggest brands. Does this sound interesting to you? Apply to become a partner today!
