Funnel analysis, Evolved
Everything you love about funnel analytics now with an AI layer that spots drop-offs, explains the why behind them, and turns step-by-step conversion data into clear, actionable insights. Go from identifying where users get stuck to watching the session replay that shows exactly what happened—in a single click. Get AI-powered summaries that surface friction fast so you can focus on fixes that recover conversions.
Trusted by 3,000 enterprise and mid-market brands and 1.3+ million websites
increase in ecommerce purchase rate, +33% conversion rate of optics booking
![[Asset] Customer story - Pirelli](http://images.ctfassets.net/gwbpo1m641r7/3OEKTM2joTDcTtJdw8Ajg/3b2904c943a45aa7a4491679daac2dfd/pirelli-logo-11.png?w=256&q=100&fit=fill&fm=avif){kind=logo}
QA analysis outcome score has gone up by 15% from 85% percent to 98%
Insight-driven conversion optimization
Streamline your customers purchase process
When customers are ready to buy through your site, the last thing you want is for obstacles to get in their way. Use Funnel Analysis to identify where users are dropping off and make data-driven decisions on where to focus your ecommerce optimization efforts.
Identify what makes visitors convert
Monitor customer journeys from initial site visits to form submissions or other lead-generating actions. Optimize landing pages and lead capture forms to increase sign-ups or inquiries.
Track and optimize key customer workflows to better serve customers
Funnel Analysis isn’t just for prospects. Use funnels to check out how any digital process is working for customers. Find where they’re getting stuck or sidetracked, see the context, and identify opportunities for improvement.
