4.7
on G2
4.7
on Gartner

User funnel analysis, Evolved

Turn your user funnel into a revenue engine. Understand how customers progress, spot where they fall off, and fix it fast with AI-powered context at every step. Prefer to ask? Connect your AI tool like ChatGPT, Claude or Copilot — and get instant answers from your user funnel data. No login, no dashboards.

No credit card required · 200,000 free monthly sessions

Trusted by 3,000 enterprise and mid-market brands and 1.3+ million websites

      Given where these optimizations are in their respective funnels, the results have been huge for us. However, never resting on our laurels, we're always looking to improve the funnel even more.

      Ollie Mitchell
      CRO Manager, NatWest
      Audi
      +
      3787
      7
      %

      Audi boosts conversions by +7% through data-driven CRO with Contentsquare

      Read Audi's story
      Specsavers — Logo
      +
      6302
      2
      7694
      4
      %

      increase in ecommerce purchase rate, +33% conversion rate of optics booking

      Read Specsavers' story
      Customer story — Nespresso Logo
      3926
      6
      6520
      0
      4892
      2
      %

      ROI over 3 years from Contentsquare implementation

      Read Nespresso's story
      EasyJet
      +
      9827
      7
      .
      2453
      3
      %

      increase in revenue for this customer journey

      Read Easyjet's story
      [Asset] Customer story - Pirelli
      +
      1491
      1
      5474
      4
      %

      increase in conversion rate

      Read Pirelli's story
      John Lewis & Partners
      +
      2162
      2
      4257
      7
      .
      0613
      3
      %

      increase in engagement on campaign banners

      Read John Lewis's story
      [Asset] Customer story - Hanes logo
      5244
      4
      x

      increase in campaign landing page conversion rate

      Read Hanes' story
      Ocado
      +
      7186
      6
      4360
      0
      %

      increase in average monthly Contentsquare users

      Read Ocado's story
      Admiral
      +
      6521
      1
      4855
      5
      %

      QA analysis outcome score has gone up by 15% from 85% percent to 98%

      Read Admiral’s story
      Common use cases of Funnel Analysis

      Insight-driven conversion optimization

      Ecommerce optimization

      Streamline your customers purchase process

      When customers are ready to buy through your site, the last thing you want is for obstacles to get in their way. Use Funnel Analysis to identify where users are dropping off and make data-driven decisions on where to focus your ecommerce optimization efforts.

      Use case - Ecommerce
      Marketing lead flow improvement
      Marketing lead flow improvement

      Identify what makes visitors convert

      Monitor customer journeys from initial site visits to form submissions or other lead-generating actions. Optimize landing pages and lead capture forms to increase sign-ups or inquiries.

      Customer retention

      Track and optimize key customer workflows to better serve customers

      Funnel Analysis isn’t just for prospects. Use funnels to check out how any digital process is working for customers. Find where they’re getting stuck or sidetracked, see the context, and identify opportunities for improvement.

      Customer retention
      Trusted by NatWest, ASOS, and Visa. See where your funnel is losing the most revenue.