Contentsquare rolls out AI agent, Sense Analyst β†’
Learn More
Guide

How to reduce user frustration on Financial Services sites

[Visual] Stock of people at computers

Financial services (FinServ) businesses are under immense pressure to deliver truly seamless and personalized digital experiences, but user frustration remains a widespread challenge.Β 

If you’re looking to reduce customer pain points, drive conversions, and retain customer trust, you need to proactively monitor and fix the subtle moments of frustration that cost you time and revenue.

Here’s how Contentsquare helps your team deliver frustration-free digital journeys, every time.

Key traffic data points in Financial ServicesΒ 

Understanding how customers interact with your digital platforms is crucial for fostering loyalty. Here’s a look at the current traffic landscape for Financial Services from Contentsquare’s 2025 Digital Experience Benchmarks report.

  • Frustration is pervasive. Nearly 1 in 3 visits to financial services sites (32.7% of sessions) involve a frustrating experience

  • JavaScript errors, which refer to a break in code during a user session, are the leading cause of frustration, impacting 13.1% of sessionsΒ 

  • Slow page loads come in second, affecting 10.9% of sessions

  • About 56% of all sessions in the FinServ industry end in a bounce, meaning users leave without engaging past the first page

The report found companies that monitor the user experience at least weekly (monitored by 'digitally disciplined' teams) see 22% reduction in load-time frustration and 5% reduction in rage clicks compared to those who monitored less frequently. These diligent teams removed 4.5x more frustration-fueling issues than those who monitored less often.

[Visual] User frustration FinServ

How to beat the benchmarks in Financial Services

See how leading Financial Services brands are outperforming the competition by delivering exceptional digital experiences.

3-step strategy to removing user friction with Contentsquare

A seamless digital experience is critical in financial services, yet friction often hides in subtle moments like repeated clicks or unresponsive elements.Β 

Leading teams are proactively eliminating these roadblocks through a 3-step strategy, powered by analytics and AI.

Step 1: pinpoint hidden friction where users struggle

Frustration doesn't always shout; it can be a silent struggle. The most advanced teams proactively monitor and optimize the experience before a customer ever decides to leave. The first step is knowing exactly where users are getting stuck.

Contentsquare helps spot these silent obstacles with deep behavior analysis. Teams can watch exactly what users experience using Session Replay to visually recreate a customer's journey while protecting their privacy. Replays can be filtered by error type or behavioral signals like rage clicks to quickly diagnose root causes. The platform captures 100% of journey data, including every click, scroll, and mouse movement, with an intelligent event stream that lets teams skip directly to moments that matter most.Β 

⚑️Real-life success story: how Admiral Group reduced its error rate with Contentsquare

Financial services leader Admiral Group faced a common digital challenge: users were struggling with their application process. Admiral used Session Replay to visually observe exactly what users were experiencing. This quickly allowed them to pinpoint what was causing the issueβ€”a postcode error message at the end of their application process was leading to significant friction and frustration.Β 

By implementing a targeted fix, the company achieved a dramatic reduction in the error rate, plummeting from a widespread 69% to just 3.5%, successfully eliminating a major roadblock in the customer journey.

πŸ’‘Pro tip: to avoid spending hours on manual viewing, use Contentsquare’s AI, Sense, to surface immediate insights. Session Replay Summaries efficiently reveal key behaviors, frustrations, and journey details.

[Visual] Session replays AI summaries

Sense also allows users to ask questions in natural language (Ex: "What changed last week that could impact NPS?") and then automatically running complex analysis and spotting correlations with frustration indicators. Furthermore, teams receive headlines either daily, weekly, or monthly for critical metrics related to user frustration, complete with recommendations for next steps.

Ready to skip the guesswork?

Discover how Sense can instantly reveal user friction and drive your next high-impact fix.

Step 2: stop customer complaints before they start

Often, the most damaging friction stems from technical issues, such as JavaScript errors, that aren't immediately obvious but cause massive drops in conversion.

Teams can monitor for technical errors in real time using Contentsquare’s Speed Analysis and Error Analysis to continuously track performance issues like slow load times or API failures. This visibility helps fix silent blockers before they impact user trust.

[Visual] Speed Analysis & Improvements

Error Analysis identifies which issues matter most based on their impact on real users and the business, providing technical details (status codes, line in script) that can be instantly shared for fast collaboration.Β 

Real-time Alerts, which can be integrated into workflow tools like Jira or Slack, ensure the team acts quickly when frustration signals shift. Contentsquare uses AI-powered thresholds to detect anomalies, filtering out noise by accounting for seasonality and growth trends.

[Visual] Share in real time via Slack

Since resources are limited, teams must prioritize high-impact fixes. Using Contentsquare’s Impact Quantification teams can quantify the business cost (revenue, sign-ups) of specific issues. This allows them to prioritize fixes that’ll make the biggest difference.Β 

The frustration score also helps teams prioritize fixes that have the most business impact. This score shows the amount of friction encountered by a user on a page or throughout a session, helping quickly identify the highest-priority sessions for investigation.

Step 3: understand the β€˜Why’ behind the friction

Objective data explains what happened and how much it cost, but obtaining the 'why' directly from the user is essential for building long-term trust and loyalty.

Teams can ask users important questions, fast, by integrating Voice-of-Customer (VoC) tools like Surveys and feedback widgets directly with Contentsquare. With Sense, teams get AI-powered surveys created instantly, based on the goal your team is trying to achieve. When users leave open-text feedback, Sense creates summary reports that analyze responses within minutes, summarizing major findings and pulling relevant quotes.

[Visual] [Survey Goal AI]

πŸ’‘Pro tip: if an issue is spotted in a Session Replay but the root cause is unclear, a quick survey on the relevant pages can gather immediate feedback.

This customer feedback can then be used to close the feedback loop with behavior data and optimization efforts. Vague feedback can be instantly contextualized by watching the Session Replay of that respondent with a single click.Β 

Teams can also create segments based on survey responses (Ex: users who give negative feedback) and apply that segment in Journey Analysis or Impact Quantification to understand their behavior and the true business impact.

Turning frustration into trust with Contentsquare

Running a successful financial website requires more than just fixing bugs; it demands being proactive, predicting and eliminating customer pain points before they lead to complaints or lost revenue. By integrating this 3-step strategy, financial firms can turn complex tasks into smooth, reliable experiences, ensuring they build loyalty and stay one step ahead of the competition.

Ready to reduce user frustration and drive long-term growth with Contentsquare?

Contentsquare

We’re an international team of content experts and writers with a passion for all things customer experience (CX). From best practices to the hottest trends in digital, we’ve got it covered. Explore our guides to learn everything you need to know to create experiences that your customers will love. Happy reading!