Tailor your resume to the job description - identify keywords and key requirements of the role and make them visible on your resume.
We do not require you to submit a Cover letter, but if you want to highlight what we can’t see on your resume then this is a great way to do that. For career changers, this is also an excellent way to showcase your experience, your why, and the synergies between your past experience and the role you're seeking to shift into. For entry-level candidates and/or those with little experience, this is a great way to showcase your skills, knowledge, and your “why” for applying to the role.