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INVITATION: Defining CX’s role in the digital world of tomorrow

Niki Hall

October 20, 2021 | 2 min read

Join Contentsquare, Zoom, Nespresso, Dell, Walmart, Microsoft and Others for a Half-Day Virtual Event 

Customer experience is increasingly defining brands and becoming a factor that can soar a brand to new heights or sink its ship. It’s shaping the future of online engagement between brand and audience and becoming the battleground on which market leaders (and losers) will be determined. During COVID-19, brands invested in their online presence, and we’re only now beginning to fully understand if and how those efforts paid off. 

How CX is shaping the future of digital will be explored at Contentsquare’s 2021 CX Circle event. This event brings together heavy hitters from various industries to discuss trends shaping digital experience, and share expertise and best practices for how to create, deliver and leverage CX that’s meaningful to audiences and valuable to businesses. Whether it be to connect, to learn, or to buy, our digital lives have been reimagined, our behaviors changed, all due to the efforts brands have put into redefining CX as a part of their identity. 

As Contentsquare’s CMO, I find myself having daily conversations with brands about the changing landscape of digital marketing and how it’s become more challenging to anticipate and meet the changing needs of consumers. This industry is moving at lightning speed, and the need to focus on customers, combined with the pressure to deliver valuable experiences with a lens for privacy, presents a unique challenge. We have designed this event to provide marketers, product leaders, UX/UI experts, digital and analytics professionals and ecommerce pros with expertise, insights and connections that will both inspire and offer practical advice. 

CX Circle attendees will leave the event with the critical elements they need to stay competitive, push boundaries and win customers with their CX. We’ll learn from leaders at Nespresso, Microsoft, Sonos, Dell, Walmart, Contentsquare and others, about: 

  • How digital investments are a brand differentiator 
  • Best practices to leverage data for customer-centric innovation
  • How to maximize app performance to drive conversion and ROI
  • Building a digital marketing strategy that bridges the gap between digital and brick-and-mortar
  • Important steps to take to deliver experiences that are accessible by all
  • Testing your way to success

I’ll be hosting a fireside chat with Zoom’s CMO Janine Pelosi, which will touch on the importance of using experiences to delight customers. In an age where enterprises have gone digital for communication and collaboration, we’ll talk about what Zoom learned during a year of explosive growth, and how customer happiness is a driving force behind innovation.

Join us for this half-day virtual event that will challenge the way brands approach digital experiences and drive us to think beyond the norm, by bringing together some of the most influential minds in digital marketing. Register for CX Circle here

If you can’t make it, we understand. We will be sharing a lot of content post-event, so you and your colleagues don’t miss out. Just register and we’ll ensure you receive those as they become available. Who knows, you might win a Peloton, too!  

I look forward to seeing you there!  

-Niki