10 Holiday CX Strategies to Drive Online Sales


Elise Cuthbertson

August 20, 2020 | 1 min read

This one is JAM-packed. If you’re pushed for time, we’ve time-stamped all 10 CX Strategies:

  1. Reflect back on last year and iterate (3:09)
  2. Ensure you can be agile and reactive (4:09)
  3. Ask your customers for their preferences (5:45)
  4. Refrain from dark UX traps (7:38)
  5. Focus on reassurance messaging (8:51)
  6. Focus on social proofing for wisdom of the crowd (11:08)
  7. Prioritise and optimise various acquisition journeys (12:51)
  8. Avoid frustration by reducing unnecessary clicks and page views (14:05)
  9. Understand that your online visitors may not be “new” (17:21)
  10. Drive repeat purchases with long-term engagement tactics (19:39)

Keen to hear more from Elise?

Why not register for her workshop, where you can expect:

  • Strategies of the winners of last year's peak retail war.
  • Why more and more customers are favouring clicks over bricks and how to prepare for this new segment.
  • Join in with an interactive voting session to see what offers and messaging will appeal to your customers.

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