Zone-Based Heatmaps
Discover opportunities in seconds with advanced heat mapping
Reveal how users interact with each element on your website and your app. Understand what makes them click or tap, which elements attract their attention, and what content makes them bounce. Go beyond basic analytics metrics to understand why your web and app users behave as they do.
Advanced experience and revenue attribution
Heatmap data uncovers page elements that drive results
An aggregated view reveals advanced in-page and on-screen behaviors such as clicks, taps, hesitations, scrolls and swipes. Quickly discover the revenue and conversion rate of each page and screen element, then use this data to deliver successful experiences.
- Analyze heatmaps in the platform or directly on-site using our live zoning extension.
- Easily export and share heatmaps with digital teams and key stakeholders.
- Get more insights with shortcuts to Session Replay and Customer Journey Analysis.
Side-by-side analysis in a single view
Quickly analyze and optimize A/B test performance
Understand at a glance which A/B tests performed better and why. Analyze the performance of key campaigns and testing variations, then take informed action based on ROI data and user intent.
- Compare two different test variations, devices, metrics, or customer segments.
- Learn the impact of different user behaviors and optimize based on what brings your business the most value.
Most common use cases
Understand the 'why' of user behavior
Discover not just what users do on-site, but why they do it. Compare key customer segments to see how site elements affect behavior and conversion rate.
Optimize your user experience at scale
Understand the behavior of audience segments which matter most. Base site changes on real interaction data and tailor experiences to the intent of your most valuable customers
Answer experience questions fast
Get the data you need to answer optimization questions in seconds. One lightweight tag captures every interaction on every page, so you can analyze instantly with no need to re-tag your site.
Boost site performance
Drive more conversion and revenue from the same traffic by knowing where to place content, product, and UX elements within pages and journeys. Identify which A/B tests are most important and compare results across tests and time.
Case Study
Zone-Based Heatmaps in action
How Moss Bros uses behavioral insights to boost revenue by 13%
Read the full story View all case studies >>
"
Contentsquare drives benefits straight to the bottom line. It’s widely adopted across our entire digital team, from UX to digital acquisition to optimization and merchandising, allowing them to easily identify and eliminate points of friction.
It allows us to be nimble and drive changes onto our site which are directly benefiting our customers."
Matt Henton
Head of eCommerce
Moss Bros. Group
Frequently asked questions
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A heatmap tool is a visual analytics tool that provides insights into user interaction on a webpage. Using color-coded overlays, it displays where users click, move the cursor, or spend the most time, helping businesses understand user behavior and optimize website design for a better user experience.
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Real-time data in heatmap tools provides immediate insights into user behavior, enabling businesses to react promptly to emerging trends or issues. This responsiveness allows for agile decision-making, ensuring that website optimization strategies are based on the most up-to-date and relevant information.
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Heatmap tools typically provide click maps, scroll maps, and move maps. Click maps show where users click the most, scroll maps indicate how far users scroll down a page, and move maps display cursor movement. These diverse insights enable businesses to comprehensively evaluate user engagement.
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Heatmap tools offer a visual representation of user engagement, highlighting areas of interest and potential friction points. By analyzing this data, businesses can optimize layout, content placement, and calls-to-action to align with user preferences, resulting in a more intuitive and effective website design.
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Heatmap tools contribute to conversion rate optimization by revealing patterns in user behavior that directly impact conversion goals. By understanding where users engage the most and encounter obstacles, businesses can make informed adjustments to their website design, content, and calls-to-action, ultimately increasing conversion rates.
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A heatmap (or heat mapping) is a data visualization technique that helps you understand how users behave on a website.
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You can use heatmaps to understand the impact of your in-page behavior; where users click, hesitate, and how far they scroll. Contentsquare’s Zone-Based Heatmaps aggregate data, helping you tailor your digital experiences to the intent of your most valuable customers.
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Scroll maps help businesses understand how far users scroll down a page before leaving. By analyzing scroll behavior, organizations can optimize content placement, ensuring that crucial information is positioned where users are most likely to see it, thus increasing engagement and reducing bounce rates.