No need to deploy custom tags for capturing form interactions. Contentsquare's industry-unique zoning technology captures form field interactions automatically, even when forms change or include dynamic sections.
Advanced friction detection
Identify and action on friction points to create better user experiences
Get a complete understanding of user behavior on forms by analyzing friction points in Zone-Based Heatmaps.
See which fields are often left blank or cause customers to drop-off.
Capture interaction with every form field to gain a full picture of the customer experience.
We couldn’t have made all the improvements we’ve made without a tool like Contentsquare.
It's a fundamental part of our site analysis and I can't imagine moving to a company that doesn't have a tool like Contentsquare—it’s a tool I couldn’t live without anymore."
Digital Analytics Manager
Frequently asked questions
A form is a structured website element containing numerous fields. Forms are used to collect required information in a logical, meaningful way. Forms are typically used for purchase orders, service requests, or contact requests.
Form analysis allows you to analyze user behavior on your web forms, such as how users interact with every form field or how many submit or drop-off. With specific metrics such as blank rate or refill rate, Contentsquare’s form analysis helps you gain an in-depth understanding of customer behavior on your online forms.