Customer Journey Analysis

Intuitive visualizations of your customers journey

See how users progress through your site, page by page, from entry to exit. Discover your biggest opportunities and frustrations within minutes, including looping behaviors and where unexpected drop-offs occur.

360 degree view of the user journey

Experience the customer journey from start to finish

Our customer journey analysis capability aggregates data from 100% of your customers experience to give you a full picture of their journey on-site, including which pages they visited and in which order. 

  • Enjoy clear, color-coded visualizations that every team can understand.
  • Use segments to narrow your focus, such as customers who arrived from a specific channel or campaign.

Shortcut straight to Zone-Based Heatmaps or Session Replay for further insight.

Intuitive customer journey mapping

Clear visualizations help you make data driven decisions

Our signature sunburst helps you visualize at a glance your biggest opportunities for improvement, enabling you to make informed, data-driven decisions about where to invest, optimize, or rethink your digital experience. 

  • Within minutes, make decisions based on visual data to improve your customer satisfaction, remove friction, and increase revenue.
  • A thorough understanding of your customer journey lets you drive intelligent action at an enterprise scale.

Reverse digital journeys

User flow insights help create successful journeys

Uncover the pages visitors viewed before they arrived at particular pages and events, such as Voice of Customer feedback, 404 site errors, site abandonment, or conversion. This helps you understand and quantify specific desirable or undesirable outcomes better to build more intuitive digital journeys.

Most common use cases

Reveal unexpected journeys and looping behaviors

Drill down into your user journeys to reveal your biggest customer pain points and optimization opportunities. Shortcut to Session Replay to discover exactly which content or feature is causing customers to loop or drop off.

an icon image of a stylized open book Case Study

Customer Journey Analysis in action

How Leeds Building Society used Customer Journey Analysis to improve conversion rate on key product pages by 80%

Read the full story View all case studies >>
Contentsquare is one of the most important tools I have to make design decisions. I base much of my design work on the data I get from Contentsquare, using it to test whether my pages are doing what I thought they would. I use Contentsquare every day and I’d be lost without it."

Rosie Dent-Spargo

UX Designer at Leeds Building Society

Frequently asked questions

  • Customer journey analysis is the process of measuring and analyzing digital customer behavior across a series of touchpoints over time to understand how these impact business performance.

  • Customer journey analysis give brands the power to optimize their digital properties in line with customer data. By understanding how visitors progress through a site, page by page, from entry to exit, brands can make data-driven decisions about how to improve their customer journeys to increase customer satisfaction, remove frustration, and increase revenue and retention.

  • Journey mapping is the process of understanding each step a customer takes on your website, from entry to exit. Journey mapping can help brands uncover unexpected looping behaviors, their most profitable customer journeys, and opportunities for optimization.

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