Why choose Contentsquare over [Competitor]?
Choose Contentsquare for deeper insights your whole team can use. Get retroactive, full-journey visibility and AI-driven insights that show exactly what drives—or blocks—growth. Go beyond [Competitor]’s manual tagging and limited journey views, and empower every team to improve digital experiences faster.
Trusted by 3,000 enterprise and mid-market brands and 1.3+ million websites

✓ Autocapture the complete picture
Heap automatically captures every click, pageview, formfill, session replay, and journey in your website or product. Never miss an insight!
✓ Lookback analysis; answer anything
No need to pre-plan your questions. Get the flexibility to roll back time and retrieve missing behaviors retroactively. Works like magic.
✓ Easy to use, automated insights
Granular insights and out-of-box charts without the need for manual configuration and specialized training. Have a question? Heap is built to answer it.
Competition
✗ Unreliable data
Tracking plans, non-stop maintenance, subpar mobile tracking, and holes in your data
✗ Lookback analysis; answer anything
If you didn’t decide what events to track beforehand, you’ll get no data on them. Want to know which site or app features are impacting conversions? You’re out of luck.
✗ Incomplete Analytics
Insights only on what you decide to track upfront
Comparison table
Feature | ![]() | ![]() | ![]() | ![]() | ![]() | |
Autocapture Capture all user behavior automatically | ||||||
Manual Capture Add tracking code to important events |
Understand behavior—and act instantly
See how users interact with every page. Visualize user behavior and optimize content for conversions and engagement.
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