Adapting to the Unpredictable

In this eBook, we dive into our most recent data on how COVID-19 is affecting your industry, as well as the larger eCommerce landscape. You’ll also gain actionable insights on how to build an unforgettable customer experience that sets your brand apart.

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What we predicted for 2020...

The experience wars will heat up


WHAT ACTUALLY HAPPENED:

For businesses trying to navigate the quarantine economy, offering standout customer experience is no longer a nice-to-have — it is a question of survival.

A scramble for new metrics


WHAT ACTUALLY HAPPENED:

Meeting the fast-changing needs of digital consumers in 2020 is a daunting task: understanding customer expectations is the cornerstone of successful experience building today.

Content needs to get smart, fast


WHAT ACTUALLY HAPPENED:

In recent months, digital has
been key to keeping people
informed, fed, educated,
healthy — smarter content is
also empathetic, informative,
value-adding, understanding.

D2C becomes the flagship store


WHAT ACTUALLY HAPPENED:

As businesses welcome new customers, it is crucial they design experiences that meet customer privacy concerns as well as a desire for personalized journeys that help them achieve their goals quickly and painlessly.

In the report, you'll find:

Updated eCommerce 2020 benchmark data

Actionable insights to help you connect with and engage customers digitally

5 strategies you need to accelerate your business’ digital maturity

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Are benchmarks still relevant post-Covid?

2020 Digital Experience Benchmark

Whatever industry you’re in, you’ll find the data you need to see where your brand stands, what to aim for, and ways to improve on the digital experience metrics that really matter. How do you stack up?

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