Top 10 website engagement tools to boost your user experience

Successfully tracking engagement on your website means staying on top of a wide range of qualitative and quantitative metrics and user behavior trends. 

Choosing the right website engagement tools helps you monitor how users interact with your site to improve their experience. But it can be hard to know where to start building an effective tech stack that gives you deep, actionable insights on engagement.

In this article, we list the 10 best tools out there today to boost engagement on your website and take you through the most effective software integrations for engagement tracking. 

With the right tools, you can understand what's working on your website (and what’s not), and make data-informed decisions to improve your user’s experience (UX).

The 10 best tools to track and boost engagement on your site

Website engagement software gives you insights into behavior trends and patterns—so you know which elements of your site to optimize. 

As we dive into the key tracking tools you might want to add to your tech stack, think about your organization's unique key performance indicators (KPIs), website type, and user needs. This will help you determine which tools are best for your specific business and customer needs.   

1. Google Analytics

Google Analytics (GA) is a free website analytics tool that monitors and reports website traffic and helps you identify patterns and trends in user engagement. 

How GA helps you monitor and increase user engagement

GA tracks key website engagement metrics like bounce rate, pages per visit, average user sessions, and conversion rate. It also provides reports based on engagement and conversion events triggered by users, as well as insight into key pages. This way, you can monitor user trends and triggers—and analyze your web page performance. GA provides your business with

• reliable data 

• range of engagement insights 

• a visual dashboard 

• detailed report generation

💡Pro tip: use Contentsquare’s Heatmaps to complement GA’s traditional data. Go deeper into where users click, how far they scroll, and where they’re engaging the most. Get a clear picture of whether your site’s engaging users or not and how they interact.

Heatmaps show you key engagement areas on your website and CTAs, so you know what to improve

2. Contentsquare 

Contentsquare (hi, there 👋) is an experience intelligence platform that helps you see how users interact with your website or products, understand what drives or blocks their engagement, and uncover actionable insights to optimize the user experience.

Session Replay lets you jump directly to where replays show errors, frustration indicators, and more

How Contentsquare helps you improve engagement on your site

Contentsquare helps you decode user engagement on your website with advanced capabilities like Heatmaps and Journey Analysis. These capabilities show you exactly how users interact with specific page elements—like buttons, CTAs, or images—revealing what grabs their attention and what doesn’t.

It doesn’t stop there: Contentsquare’s Session Replay lets you see real user journeys, so you can pinpoint friction points, uncover bugs, and understand where users drop off. Plus, features like coversion analysis provide a visual breakdown of user flows, making it easy to identify which experiences lead to conversions and which need improvement. With Contentsquare, you can

• get granular engagement insights: understand what works (and what doesn’t) on your site 

• analyze user journeys in one platform: see the full customer journey, from entry to exit, and spot trends across your pages

• monitor site performance in real-time: ensure smooth experiences with tools that track speed, errors, and frustration signals

• gather direct user feedback: combine behavioral data with voice of customer (VoC) insights to make decisions that truly reflect user needs

The best part? It’s all in one powerful platform, so there’s no need to juggle multiple tools to get the full picture.

3. Segment

The Segment platform unifies all your customer data points to give you a broad view of your user data. It helps teams create better product experiences by quickly collecting and routing customer data so they can use it to inform website changes.

Segment Customer Data Platform unifies data points for reliable engagement data

How to use Segment to drive engagement

Segment helps you tie user data points together to give you a complete view of your customer data, including various customer journey touchpoints. This gives you a deeper understanding of their needs and the ability to craft a compelling product experience. With Segment, you can

• easily integrate with popular apps

• select inputs and outputs for customer data points  

• onboard new tools quickly

• filter events

• segment audiences and channels with its audience-building feature

If you’re using Contentsquare

Contentsquare customers get customer segmentation and Journey Analysis all in one platform—no extra integrations needed. On top of that, you also have access to powerful capabilities like Session Replay, Heatmaps, and Error Analysis to give you a complete view of how users engage with your site.

This all-in-one approach helps you pinpoint exactly where users get stuck, and what keeps them engaged, helping youand how to create a smoother, more enjoyable journey. 

4. AB Tasty

AB Tasty is an experimentation and personalization platform. Itlets businesses A/B test website elements, experiment with personalized user experiences, and uncover what resonates best with their audience. It provides deep insights into what drives engagement, making it easier to optimize your site for conversions.

AB Tasty helps you refine your website through data-driven experimentation

How AB Tasty helps

AB Tasty enables you to test and optimize key aspects of your website, from copy and CTAs to layouts and design, to ensure you’re delivering the most engaging user experience. With AB Tasty, you can

• set up experiments easily, defining objectives, and KPIs upfront

• run A/B tests, multivariate tests, and personalized campaigns

• create dynamic website content tailored to user segments

• leverage AI-powered insights to identify winning variants faster

• monitor the impact of experiments in real-time with detailed reporting

Pro tip: pair AB Tasty’s experiments with Contentsquare’s Experience Analytics to gain a richer understanding of user behavior. 

For example, use Contentsquare’s Heatmaps and Session Replays to see how users interact with each test variation and identify the design elements that drive the most engagement. Combining AB Tasty’s testing capabilities with in-depth behavioral insights gives you a clear path to building a site that truly connects with your audience.

Contentsquare helps you analyze AB tests to see critical user actions and learn which page elements engage customers the most

5. Customer.io

Customer.io is a user engagement and analytics tool that lets marketing teams build automated messaging campaigns.

Customer.io platform gives you clear marketing pathways to foster engagement

How Customer.io helps you engage and retain your users

Customer.io gives you access to real-time customer behavior data you can use to inform and personalize key messaging—and better retain and engage users. With Customer.io, you can

• Easily create broadcasts, emails, or complex marketing campaigns 

• Promote cross-functional collaboration with its interface 

• Map complex customer journeys spanning multiple channels

6. Optimizely 

Optimizely is a digital experience platform with website testing tools, such as A/B tests and multivariate testing. It provides actionable insights into user preferences and engagement.

Optimizely helps teams create and improve digital experiences through experimentation

How Optimizely helps boost website interaction

Optimizely lets you test your hypotheses about various web design aspects—like navigation bars, color schemes, CTA placement, or search bars—to build websites and products that resonate with your audience. In addition to its visual editor for non-technical edits, Optimizely lets you

• leverage your audience for key website changes 

• conduct website experiments and gather data 

• add custom CSS and Javascript to your site

• easily customize your product experience

Pro tip: integrate Optimizely with Contentsquare to get a detailed picture of user preferences and the reason behind those preferences. Combine Optimizely's split tests with Contentsquare’s Journey Analysis and Heatmap Analysis to get a granular perspective of user data that helps you prioritize design decisions and engage customers.

Use Contentsquare to identify the UX/UI areas where you need to optimize, then use Optimizely to build experiments that guide your future optimization efforts

7. LiveChat  

LiveChat is an online customer support software that helps businesses provide 24/7 customer care through communication channels, such as live chat, website, email, Whatsapp, and SMS.

LiveChat messaging platform helps you engage more customers by quickly answering user questions

How LiveChat helps you promote engagement with your product

LiveChat helps teams minimize frustration in the customer journey by quickly responding to user questions and providing them with useful information and resources. By providing users with constant support, you engage them across key touchpoints and interactions. With LiveChat, your business can

• integrate with popular apps, such as WhatsApp and GA

• provide your users with a smooth product onboarding process

• use live chat and ticket functions to address user issues

• reach and engage users across multiple platforms  

8. Omniconvert  

Omniconvert is a website experimentation and analytics software that helps teams increase conversions and engagement with A/B testing and conversion rate optimization (CRO) tools. 

How Omniconvert helps increase engagement and drives user conversions 

Omniconvert lets you run crucial web design and copy experiments that help gauge user needs and preferences, so you can make user-backed website changes that drive engagement. It also

• provides your business with user targeting flexibility 

• has a strong customer support team 

• gives you tailored tests to design and develop your site

• offers advice on useful analytics and new website flows

9. HubSpot

HubSpot is a comprehensive customer relationship management (CRM) platform. It helps teams manage their contacts and supplies the tools they need to build customer-centered experiences.

HubSpot CRM software keeps track of your customers and their interactions

How HubSpot helps you with website engagement

HubSpot’s CRM helps you keep your customer data in one place, making monitoring their journey history and key interactions easy. This allows you to build detailed customer profiles and engage your customers with targeted, personalized messaging on your site that gets results. 

HubSpot helps you

• create detailed customer profiles 

• streamline contact management

• integrate with popular apps 

• segment various contacts and markets

• connect to other HubSpot platforms

• get access to customer engagement insights and analytics 

🔥 Pro tip: build even more comprehensive customer profiles with qualitative information gathered by Contentsquare’s Voice of Customer (VoC). Connect the dots between patterns in user behavior and why those behaviors happen. Get a complete picture of your customers, their needs, and how you can better engage them.

Asking for written feedback through surveys helps you find out how your users feel about your product and whether or not they want to see specific improvements

10. Contentful 

Contentful is a cloud-based content management system (CMS) that lets you easily host, update, and automate content on your website, web app, or mobile app. 

Contentful gathers the quality data you need to successfully engage your audience with targeted content. This allows marketing teams and developers to work together, resulting in faster, more straightforward digital product launches.

Contentful lets product and marketing teams work together to build web pages and track user engagement.

How Contentful helps you optimize content to boost site engagement

Use Contentful to create multichannel and personalized content strategies based on actionable insights gathered from raw user data. You can also generate reports to help you optimize your engagement strategies over time. Contentful helps you by

• providing a range of key metrics on content performance 

• generating reports on user engagement

• enabling you to target users with personalized content

• allowing multiple teams to collaborate and speed up development

Boost your user experience with website engagement tools

Your user engagement   changes over time, so you need to keep a close eye on your site experience and act quickly to make any necessary changes.

By incorporating our list of tools into your tech stack, you’ll be able to make data-informed decisions that'll increase your users' engagement and their product experience on your website. 

FAQs about website engagement tools