5 great tips to set up your ecommerce site for success with Wix

Launching your ecommerce site is the pinnacle of all your hard work and planning. When done well, it can be the starting point for a very lucrative online business. 

In the last couple of years, Wix has bolstered its ecommerce capabilities, adding essential tools and services to give your online shop every chance of success.

Whether you’re creating a business from scratch or taking your brick-and-mortar store online, we’ll help you get started on the right foot. Keep reading for 5 Wix ecommerce tips on how to get your online store set up and start accepting your first orders.

How to set up an ecommerce store on Wix

Learning how to set up an ecommerce business the right way is crucial for building a long-lasting, sustainable brand. Here are 5 essential steps for laying the foundation of your Wix ecommerce store.

1. Create your Wix account

First, you’ll need to create a Wix account with a valid email address. You can also sign up with your Google or Facebook account. 

Then, Wix will take you through an onboarding process that lets it know what kind of website you’re creating—in this case, an online store—and which ecommerce niche fits your store best. From there, you can name your store and choose what tools you need to run your business.

2. Edit your ecommerce website’s design

Once you’re signed up, you can either choose one of Wix's ready-to-go templates for your website, or let Wix ADI, an AI designer, design it for you. 

Then, it’s time to get creative and customize your online store. Wix eCommerce uses an easy and intuitive drag-and-drop editor that lets you customize every aspect of your pages—from images, fonts, and colors to your homepage design and navigation.

💡 Pro tip: don’t forget about the mobile experience!

As you finetune your website, keep in mind that many of your customers will visit your online store on mobile. 

Every Wix site is automatically optimized to look great on mobile, but the more you change on the desktop version, the more you may need to adjust the mobile view. Review your store's desktop and mobile layouts throughout the design process by analyzing session recordings (or replays) and heatmaps.

3. Add your products 

At this point, you can start adding the products you’ll be selling on your Wix ecommerce store. You can start with just one or import several products from a CSV file. 

Be deliberate about how you format your product pages. Think about the questions and assumptions visitors may have when they cannot physically see or touch your products. Always name your products, add images or videos, write product descriptions, set pricing, and add your inventory and shipping info.

4. Set up payment and shipping methods

Time to get into the logistics of selling online. Start by activating Wix Payments and setting up multiple options like

• Credit card payment providers

• PayPal

• Payment providers that let customers pay in installments 

• Digital wallets

• Manual or offline payments

Note: available payment provider options vary by location.

Next, figure out how to get your products to customers. For each location you want to sell to, set up any or all of the following options: 

• Shipping: ship products to customers

• Delivery: hand-deliver to customers who live in your area

• Pick-up: allow local customers to pick up products from your store

5. Test and launch your online store

You’re almost ready to launch your Wix ecommerce site. As eager as you may be, it’s important that you take the time to test it thoroughly:

• Preview your site before it goes live. This allows you to see what your online store will look like to visitors and make any last-minute changes. Be sure to test your site across multiple devices—desktop, tablet, and mobile.

• Make sure Wix Analytics is set up and displays your site traffic, sales, and user behavior overviews. Once you start getting sales, you'll be able to see your 'top paying customers' and 'new vs. returning customers' to identify their buying patterns and consider how to nurture their loyalty.

• Set up Contentsquare with Wix by enabling it as a marketing integration. Our experience analytics tools allow you to perform a thorough ecommerce website analysis, going through the customer journey—starting with a product search and ending at checkout. Analyze your user experience (UX) and make sure that all links, menus, and buttons work correctly. 

Once you’re completely satisfied with your ecommerce site’s look and feel, hit publish and take your site live. 

That’s it! You now have a live store that’s ready to receive customers.

5 tips for creating a high-converting ecommerce store on Wix

Now that your online store is set up and ready to receive visitors, it’s time to make sure it’s as successful as it can be. 

Launching your store is a huge step, but it takes more than launching a site to succeed—especially in the ecommerce industry. You can do several things to not only improve the experience your customers have on your website but also increase your conversion rates and make more sales.

The following Wix ecommerce tips will help you optimize your online store with confidence and a solid strategy.

1. Find your target audience

Who you’re selling to is one of the first things you need to consider when opening an online store. Put aside your personal bias and learn more about the consumers you plan to target with your products. What do those people look like? Where do they live? What do they care about most when researching products or brands like yours?

To that end, take the time to build user personas that will help you grow and improve your business. Personas reveal how people search for, buy, and use your products—helping you focus and prioritize your efforts.

As you develop an accurate picture of your customers, you can make better decisions regarding messaging, website design, marketing strategies, and more for your Wix ecommerce store. Pinpointing your target audience also reminds you why you’re running your business and for whom, so you can better stay on track.

💡Pro tip: use Contentsquare’s Surveys tool to build your user personas today. 

With our template gallery, you can create a survey within seconds and begin to understand your customers and enhance their experience on your website.

Create a user persona survey in seconds with Contentsquare

2. Put the user experience (UX) first

The more you can optimize your UX for your target audience, the greater your chances of building a successful business. A poor user experience, on the other hand, will cost you customers: if users aren’t satisfied with their experience on your Wix online store—if it’s difficult for them to navigate, or if they encounter bugs or issues that cause friction—they might leave and never come back.

From refining your product pages to optimizing the checkout experience, ensure your user experience is in tip-top shape before funneling more people to your site. Here are a few tips to optimize your UX on Wix:

Keep your online store well-structured

Use navigation menus, filters, breadcrumbs, and shopping carts to create a smooth user experience. 

As a general rule of thumb, your products should be accessible within three or fewer clicks. It should be easy for your customers to move from your homepage—or any other landing page—to a desired product page. 

Personalize your UX

Your customers expect your store to be tailored to their needs, whether they're casually browsing your products or seeking the best bang for their buck. 

Try adding a 'you may also like' section, using quizzes or surveys to make product recommendations, localizing your content to serve different geographic markets, or including user-generated content (UGC) into the customer journey.

Optimize the checkout process

You want to make this part as easy as possible for your buyers. Thankfully, Wix has a few features to make checkout simple—and even pleasant—for your customers. For example, Wix lets customers make a purchase with a guest checkout option, offers checkout progress bars, and even allows you to personalize the checkout experience for different users. 

Expand your toolkit with the Wix App Market

Integrate your Wix store with your favorite apps to seamlessly add extra functionality to your online shop and optimize your user experience. 

With over 800 third-party apps available, the Wix App Market has almost everything you could think of in terms of apps and tools—from product quizzes to increase sales, to apps that let you create product galleries to showcase your stock.

Improve your Wix store product pages

Optimizing your product pages leads to better conversions and reduces your shopping cart abandonment rate. Start by using high-resolution product images, including a clear product description with relevant keywords, and providing accurate pricing for all variant combinations.

Write clear CTAs

Your customers should know what to do next at every stage of the buying process. Use clear, intuitive, and compelling calls to action (CTAs)—like “Shop Now” or “Buy in One Click”—to avoid a confusing user experience but instill a sense of urgency. Follow CTA best practices—like placing buttons above the fold—to keep the next steps easy to find and understand.

💡 Pro tip: regularly test your online store’s UX to keep up with customer expectations.

Good UX design is a constant, iterative process, so keep testing your user experience with real users to see how you can improve it.

Contentsquare tools make it easy to get started with UX testing:

• Speed Analysis helps you uncover the elements or pages slowing down your store. Use these insights to optimize your site and improve your page load times.

• Surveys let you hear from your users and better understand their needs. Send surveys in the moment (not weeks later) to validate your ideas in real time.

• Interviews let you schedule user interviews, automate the entire user research process, and turn insights into action

• Session Replay lets you watch video playbacks of users on your site. Improve your site by watching full session replays of each visit. You can see scrolling, mouse movements, u-turns, and rage clicks.

• Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.

Contentsquare Heatmaps lets you create different types of maps to get the full picture of how your customers interact with your website

3. Prioritize SEO for more traffic and sales

Search engine optimization (SEO) can be one of the most important drivers on your Wix ecommerce site’s journey to success. 

Take the time to go through these steps and make sure your online store ends up high on your audience’s search results pages:

Complete the SEO Setup Checklist

As you set up your Wix store, you’ll have the option to go through the SEO Setup Checklist. This helps give your product pages the best chance at ranking on Google and other search engines. 

You’ll also be prompted to connect your site to a custom domain. While every Wix store comes with a free Wix address, connecting your site to a domain gives it a more professional look. It promotes and unifies your brand and makes it easier for visitors to find your site on search engines.

Next, get your online store listed and verified by Google by connecting your site to Google Search Console. Wix’s partnership with Google allows you to submit your homepage for fast indexing right from your dashboard.

By completing this step, you'll also get access to tools and reports that show what keywords people are searching for when finding your site, as well as measurements of your site's search traffic and performance on results pages.

Optimize your product pages for SEO

Another essential step to kickstarting your Wix store's SEO is setting the SEO defaults for your product pages. This will connect you with high-quality traffic and help shoppers find your products when they search for a relevant term on search engines.

You can edit the settings of each product page individually, or you can update the SEO settings and create defaults for all your product pages at once.

Completing the SEO Setup Checklist and optimizing product pages is just the beginning of your SEO journey on Wix. Check out the SEO Learning Hub for further steps and resources about how to boost your SEO, or hire a Wix SEO Partner to help you with your store's optimization.

Your SEO Setup Checklist helps you add your homepage’s title tag, add alt text to your images, internal links to your homepage, and more

4. Earn your customers’ trust

Most customers are more willing to purchase products and share their information with brands they trust. 

Try these methods on your Wix ecommerce store to show your customers that you are honest and trustworthy as a company:

Show your policies: cancellation, delivery, refund

Present any information they’ll need to know in a clear way. No one wants to go hunting for your return policy or shipping options. Placing this information on your product page is ideal, but you can also have a dedicated page with all of this information.

Include reviews and testimonials

Your product page has the potential to speak volumes to your customers. Displaying customer reviews is powerful social proof for your product, giving shoppers more confidence to complete a purchase. As a bonus, including customer reviews on your Wix store’s product pages can improve your SEO rankings since they often include relevant keywords for your industry. Use tools like Wix Forms and the Customer Reviews app to collect reviews, testimonials, and ratings.

Testimonials from satisfied customers provide social proof to shoppers and increase the credibility of your products. But negative reviews can also benefit your business—they offer opportunities for you to identify areas of improvement.

Don’t forget your ‘About’ and ‘Contact’ pages

An ‘About’ page shows potential customers the story behind your business and invites them to develop a deeper connection to you and your products, which builds trust.

Another way to prove you’re reliable? Add your contact information on a designated contact page or in the footer of your website. Let customers know they can contact you should they need or want to.

Take things a step further by adding a live chat option like Wix Chat so your customers can communicate with you in real time about any questions they may have.

The Wix Chat design dashboard

5. Recover abandoned carts

According to the Baymard Institute, 70.19% of your shoppers will abandon their cart at checkout. Your Wix ecommerce store comes equipped with a few features to help soften that blow and recover abandoned carts:

Send cart recovery emails

One of the most popular and effective ways to recover an abandoned cart is through a triggered email. These small reminders convince customers who are on the fence to complete a sale.

With Wix’s abandoned cart recovery feature, you can automatically email customers who’ve left items in their cart and then left the site before completing their checkout. 

Emailing your visitors to recover their abandoned carts is easy with Wix’s automations 

Set up 'back in stock' notifications

To avoid missing out on a sale when your products are out of stock, you can send your customers ‘back in stock’ notifications when the products they want become available again. 

Besides recapturing missed sales, these automations can help keep customers happy and identify bottlenecks in your operations.

Use a push notification app

With so many ecommerce stores out there, it’s easy for your customers to forget about a store they visited a few days or hours ago. That is where a push notification app comes in handy.

Using a push notification app like Popify gives you more control over reminding your customers to complete their checkout or getting them back to your store. The app lets you set up three automatic reminders, sent at different times, to remind customers about their abandoned carts.

By getting your customers back to your Wix site, you’re more likely to generate sales and increase your conversion rate significantly.

Activating Wix’s ‘back in stock’ notifications is as easy as can be

Next steps to a successful Wix ecommerce store

Wix is an excellent choice for building your first online business—and then taking it to the next level. 

Start creating an online store today using Wix eCommerce, an all-in-one platform that can give you a running start. Its drag-and-drop builder and integrated ecommerce features make it easy for beginners, while its extensive App Market makes it powerful enough to achieve your business goals. 

To take your online store to the next level, install the Contentsquare tag to optimize the user experience, filter for meaningful customer insights, and discover where your visitors are struggling.

FAQs about Wix ecommerce