8 ecommerce marketing tools to increase sales and customer satisfaction

To drive conversions for your ecommerce business, you need to deeply understand your customers. So if you’re a marketing manager or a product marketer, you need to analyze customer data and tailor your digital campaigns to user behavior using a suite of tools.

But here comes the tricky part: how do you know which ones will really benefit your business?

Use this decision-making guide to help you pick the right ecommerce marketing tools to deeply understand your customers and create more effective, targeted marketing campaigns that boost satisfaction and drive sales.

1. Experience intelligence: Contentsquare 

Contentsquare (that’s us!) is a suite of tools that gives you a holistic view of your customers’ behaviors, feelings and journeys. Whether you’re looking to troubleshoot errors, boost conversions or reduce cart abandonment, it’s an all-in-one solution for improving your ecommerce platform, by understanding your users' experiences. 

Transform digital experiences into digital DELIGHT with Contentsquare

Use Contentsquare’s experience intelligence tools to: 

Understand your ecommerce performance in context. 

• Get any important updates on your site’s metrics every Monday with the Headlines feature. A Headline is triggered by any 5% variation in your KPIs, compared to the previous week. 

• Compare how your site’s metrics look next to your competitors’ metrics with the Benchmarks feature 

See why drop-off happens and increase conversions.

• Use Journeys to understand which pages users pass through on your site, from entry to conversion. This intuitive visualization of your customer journey helps you spot where customers drop off, so you know which pages need optimizing. 

• View session replays and heatmaps of high drop-off pages to see what’s happening to cause users to leave 

Find errors on your site and prioritize fixes.

• Use Error Analysis to find technical and non-technical errors on your site, estimate the scale of the problem and see which user segments it affects 

• Watch session replays to see exactly what users saw when they encountered an error and how it affected their behavior

Understand the root causes of cart abandonment.

• Set up an exit-intent survey on your checkout page, so that users can tell you first-hand what caused them to leave without purchasing anything today 

• Use Interviews to easily meet your users 1:1 and ask them more detailed questions about what could have persuaded them to become customers 

“The main difference that Contentsquare brings is how easy it is to access insights and get people to the point where they're actually unlocking a lot of insights very, very quickly. That speed to insight comes easily as you upskill.” 

Antonio Arevalo

App Experience Design Manager, John Lewis & Partners 

Goals Contentsquare helps you achieve: look for boosts in metrics such as

• Customer satisfaction (CSAT)

• Net Promoter Score (NPS)

• Increased conversions 

• Reduced funnel drop-offs

📖Read about how retail brand John Lewis uses Contentsquare to boost their ecommerce metrics—and how technical and non-technical team members alike make use of the tool. 

2. Website analytics: Google Analytics

Google Analytics is a web analytics tool that tracks quantitative data and gives you rich insights into your ecommerce website visitors and what they do on your site. Dive into metrics like page views and bounces, as well as visitor data such as traffic source and country of origin.

Tracking marketing metrics in a Google Analytics dashboard 

Google Analytics allows you to answer questions like

• Which marketing channels are most effective (paid ads, social media, or organic)?

• Which landing pages have the highest drop-off rates?

• Which countries and markets have the highest conversion rates?

Then, double down on the strategies you know work best for your business.

Goals it helps you achieve: Google Analytics gives you the raw data you need to analyze key metrics such as

• Overall traffic

• Channel performance

• Abandoned carts

• Customer segmentation

But remember: when it comes to qualitative vs quantitative data, you need both—and GA only provides half the picture.

💡 Pro tip: Google Analytics is a highly popular ecommerce marketing tool and an inevitable name on this list, but it can only tell you what your web analytics are, not why they look the way they do. Therefore, if you’re using GA 4, you’ll have to supplement it with another tool that offers experience analytics—like Contentsquare. 

For the sake of streamlining your toolkit, it’s worth mentioning that Contentsquare’s Product Analytics can do pretty much everything GA can do in terms of tracking essential metrics like drop-off rate, traffic, and channel performance. It’s also easier to use, requires less set-up, and connects directly to detailed experience intelligence tools. 

More and more teams are moving away from GA to all-in-one experience intelligence platforms like Contentsquare. It could be a smart move for you too. 

📖 Read more: Contentsquare vs Google Analytics 4: which is right for your team? 

3. Social media management: Buffer

Buffer is a social media management tool that helps you simplify the process of scheduling, publishing, and analyzing posts on various platforms, so you can build a loyal online following for your ecommerce business. 

Developing a social following helps you build share-of-voice in your niche, and Buffer helps you manage this strategy 

Buffer allows you to

• Post to various social channels at once, and schedule posts ahead of time

• Analyze your performance on multiple platforms, so you know which to double down on and which to drop

• Manage social media marketing campaigns from a single dashboard 

• Engage with comments on your posts quickly and easily, which will improve your brand image and customer satisfaction 

Goals it helps you achieve:

• Increase brand awareness and raise your profile 

• Reach new audiences 

• Increase customer loyalty 

💡 Pro tip: if you’re using Contentsquare, filter session replays by traffic source to see how users who found you via social media behave—and what you can do to improve their user journeys.

Add a filter in Contentsquare Session Replays to get granular insights

4. Search engine optimization: Ahrefs

Ahrefs helps you measure and report on SEO performance to improve your rankings on search engine result pages (SERPs).

Leverage this data to find quick wins, make long-term optimizations, and ultimately drive more organic traffic to your ecommerce store.

Ahrefs is an industry-leading keyword research tool—a favorite among SEO marketers

Ahrefs has a number of SEO tools that allow you to

• Spot technical and on-page SEO issues that affect your rankings

• Discover and calculate opportunities with keyword research

• Investigate the SEO performance and backlink profile of any website (your own or competitors’)

Goals it helps you achieve:

• Increase organic traffic

• Gain more website and brand visibility

• Rank higher in SERPs

💡 Pro tip: are you using Contentsquare for its experience analytics tools? Don’t forget that the platform also has features to boost your SEO. Speed Analysis tells you how quickly your site responds to users in various geolocations and what you can do to improve your performance. Since site speed has a large impact on SEO, working on this will improve your rankings on search engines like Google.

Contentsquare’s Speed Analysis tool provides custom recommendations to improve your site speed 

5. Content optimization: Clearscope

Clearscope is an AI-powered content optimization platform that helps marketers create content that ranks higher and better meets readers’ needs.

Clearscope is a tool that scans your written content for the keywords it needs to rank in search engines like Google, so you can rephrase your work for maximum SEO potential  

Use Clearscope to

• Create highly relevant and valuable content that addresses people’s search intent

• Monitor the performance of published content over time to identify trends and opportunities

• Get alerts when pages are losing traffic, rankings, or relevance so you can optimize them

• Audit your existing content to find new opportunities

• Analyze competitors’ content and generate content briefs to help you stand out 

Goals it helps you achieve:

• Enhance content quality

• Improve ROI for your content

• Improve engagement and time on page

• Higher SERP rankings

6. Customer relationship management: HubSpot

HubSpot is a customer relationship management (CRM) platform that empowers marketing and sales teams to connect with customers and drive growth.

Hubspot is a powerful CRM for ecommerce marketers to keep track of their customers, store relevant data about them, and manage campaigns 

HubSpot’s Marketing Hub helps you

• Enhance and optimize workflows with marketing automation 

• Connect with visitors at the right moment using personalized email marketing and orchestrated campaign flows

• Analyze and report on your marketing efforts

Goals it helps you achieve:

• Improved user engagement

• Higher retention

• Better customer experience

🤝 Combine HubSpot with Contentsquare to deliver an even more personal experience: use the Contentsquare-HubSpot integration to bring user behavior insights from Contentsquare into HubSpot—for example, survey responses and session replays. Then, you can trigger tailored marketing flows for a more conversion-focused experience.

Use Contentsquare’s Hubspot integration to keep all your insights about key contacts in one place 

7. A/B testing and conversion rate optimization: AB Tasty

AB Tasty is an experimentation platform that enables you to run A/B tests and multivariate tests, so you can compare different versions of the same page and discover which one yields better results.

An A/B Tasty dashboard that shows the results from several different experiments 

Use A/B Tasty to:

• Test designs and layouts to see which ones have the greatest impact on conversions

• Understand how different elements on your ecommerce store or landing pages impact click-through rate

• Run experiments to turn hypotheses into data you can use to make UX improvements

Goals it helps you achieve:

• Improved micro- and macro-conversion rates

• Improved customer satisfaction and experience

• Enhanced UX

💡 If you’re using Contentsquare: whether you run your experiments with AB Tasty, Optimizely, or Unbounce, use our integrations to find out not just which variant wins, but why. 

Watch session replays, view heatmaps, and run surveys to understand what users loved about the winning version, so you can hit the ground running next time.

Use Contentsquare Session Replays with your A/B test to get deeper insights

8. Email marketing and social media management: Mailchimp

Mailchimp is a marketing automation, social media management, and email marketing platform that helps you connect with potential customers right where they are—in their inbox or on their preferred social channel.

You can use Mailchimp to manage and contact different ‘audiences’—segmented lists of leads and customers

Mailchimp’s segmentation and personalization features help you

• Easily create, send, and analyze the performance of email marketing campaigns

• Trigger automated email workflows, such as drip campaigns or abandoned cart emails, based on specific customer actions (like adding an item to their cart but never checking out)

• Track and plan posts across a range of social media platforms (like Meta ads)

Goals it helps you achieve:

• Improved email open rates

• Increased conversions and revenue

• Better brand awareness

Connect with your customers to increase sales 

You don’t need every ecommerce marketing solution out there—you just need the right ones. Fill your toolkit with well-chosen software that helps you stay close to your customers, so you understand, empathize with, and engage them at every stage of their purchasing journey—and boost your sales.

FAQs about ecommerce marketing tools