Why choose Contentsquare over Amplitude?
Choose Contentsquare over Amplitude when you need experience insights you can act on fast—not just product metrics. Contentsquare helps teams understand what users do and why, so you can prioritize the right fixes across UX, product, and marketing.
Trusted by 3,000 enterprise and mid-market brands and 1.3+ million websites
✅ Go deeper into user experiences
Contentsquare combines product analytics with user behavior insights, so you can understand what happened and why. Discover where people dropped off—then see what they interacted with, and where they got confused.
✅ Capture full journeys automatically
Contentsquare captures every user interaction automatically, with no manual tagging. You get complete data that makes retroactive analysis easy.
✅ Provides easy answers for every team
With visual tools like journey analysis, heatmaps, and form analysis, all of your teams get aligned on user needs. And any time you need help analyzing your data, just ask Sense, Contentsquare’s AI, to do it for you. All the answers, none of the head-scratching.
❌ Get limited insights beyond the numbers
Amplitude shows how users are navigating your app and what’s grabbing their interest. But if you want to see the real stories behind the figures, you’ll need extra tools.
❌ Only analyze events you already tagged
Amplitude needs you to define what you track in advance. If you didn’t tag the right events, it’s difficult (or impossible) to analyze them later.
❌ Feels complex to use
Amplitude can make UX work take longer than it needs to. Teams often require analytics or engineering support to maintain their event tracking and get basic answers about user behavior.
Comparison table
Feature | | |  |  |  |  |  |
Session replay |  | | | ⚠️ (varies) | | | |
Heatmaps | | | | ⚠️ (varies) | | ⚠️ (varies) | ⚠️ (varies) |
Journey analysis | | | ⚠️ (limited) | ⚠️ (limited) | ⚠️ (limited) | ⚠️ (varies) | |
Funnels | | | (basic) | | | | |
Segments / cohorts | | | | | | | |
Retroactive analysis (no strict pre-tagging) | | | | ⚠️ | ⚠️ | | |
Product analytics (event-based) | | | ⚠️ | | | ⚠️ | ⚠️ |
Digital experience analytics (DXA) focus | | ⚠️ | | ⚠️ | ⚠️ | | |
Voice of Customer (surveys/feedback) | | | ⚠️ (partners) | |  | | |
Error / friction signals (rage, dead clicks) | | | | ⚠️ | | | |
Mobile app replay | | | | ⚠️ | | | |
Privacy & masking controls | | | | | | | |
Enterprise governance & collaboration | | | | | | | |
increase in ecommerce purchase rate, +33% conversion rate of optics booking
![[Asset] Customer story - Pirelli](http://images.ctfassets.net/gwbpo1m641r7/3OEKTM2joTDcTtJdw8Ajg/3b2904c943a45aa7a4491679daac2dfd/pirelli-logo-11.png?w=2048&q=100&fit=fill&fm=avif){kind=logo}
QA analysis outcome score has gone up by 15% from 85% percent to 98%
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