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Website speed analysis: How Contentsquare helps boost your SEO

Mickael Bentz

November 30, 2021 | 3 min read

About 33% of eCommerce sessions come from search engine optimization (SEO) and the search engine results page (SERP). This is why a comprehensive SEO strategy is so important. 

Contentsquare enables eCommerce brands to provide the best digital experience for their customers. Contentsquare helps clients optimize their ranking on SERPs to support their SEO efforts and web performance in the following ways:

1 – Measure and optimization of Core Web Vitals.

Google, the most used search engine in the world, uses a scoring criteria of the website performance to rank its search results. Google has several criteria that are regularly updated to analyze and “reward” the sites that have good scores. The criteria is called Google Page Experience. Google takes into consideration the loading time, the loading stability and the quality of the interactivity during loading. It is now something that is openly communicated by Google. The purpose is to optimize searches on mobile and soon on desktop. This evangelization involves highlighting loading metrics called Web Vitals, the three most popular of which are Core Web Vitals.

Google recommends following these metrics and also indicates what is a “good” score in green:

Contentsquare’s Speed ​​Analysis module, dedicated to this topic of site performance, allows you to follow these indicators for your sites. The LCP and CLS metrics are found in the report below. For the FID, we use the Total Blocking Time or TBT for the experts. Why? Because Contentsquare monitors the performance of sites with probes that browse at regular intervals. For this type of setup, Google recommends following the TBT instead of the FID. 

For more information, google explains FID here, and Web Core Vitals here

Speed ​​Analysis not only allows simple and manual analysis of these KPIs, it also allows you to have a very granular view of all the elements contributing to the loading of your site, the time that each element takes and to potentially carry out loading tests by isolating them. It is also possible to automatically monitor load KPIs (Core Web Vitals or others) every 15 minutes and be alerted in the event of a significant drop or detected errors.

Finally, Speed ​​Analysis goes beyond measurement. We help our customers take the best direction to optimize their Core Web Vitals scores by giving them recommendations designed to be as clear and efficient as possible.

2 – Make sure your site is “mobile friendly.”

Beyond the importance of having a quality mobile site for the browsing experience of visitors, Google officially evaluates “mobile friendliness” as criteria for its result pages. You can find out more by reading Google’s site criteria. It is therefore a very important element to work on. This involves ensuring that your site loads correctly for mobile users and offers a high quality mobile experience with, for example, buttons and texts at the right size, page formatting adapted to the size of the screen and more.


Speed ​​Analysis allows you to monitor the loading of your pages from different mobile terminals and different network qualities. The objective is to be alerted in case of technical problems but also to highlight strategies to improve the speed of mobile loading closely monitored with our KPIs.

3 – Enchant your visitors!

We have focused on the two previous points on the “performance” pillar of SEO. But another pillar of SEO is offering a site experience that enchants your visitors.

What is the link with SEO?

Google takes into account many elements to prioritize sites on its search results page. By searching on Google, we can see that the list of elements taken into account and their weight is a subject of endless discussion. However, one thing is certain: a popular site is SEO friendly. It will inevitably bring more traffic, more inbound links (backlinks), more ratings and positive opinions which themselves will attract more visitors. 

The continuous improvement of your online customer journey is very important to the success of your SEO strategy.

The elements presented above are contributions to SEO and not an exhaustive view. However, these are fundamental contributions and it’s a safe bet that they will become more and more essential for brands under the impulse of players such as Google but also people, who expect an amazing site experience!

Happy search engine optimization!