Digital intelligence: Why you need it and how to choose the right solution


Delaney McDonald

September 27, 2021 | 2 min read

Choosing a digital intelligence solution is one of the most important decisions you’ll make when it comes to improving your online customer experience (CX). 

Data is everywhere. In the past few years we have accelerated into the future, where data about digital properties is readily available for almost everything—from bounce rate to visitor traffic, customer preferences and more.

The problem is no longer about getting data, it’s about what to do with the data once you have it. You can have all the systems in the world at your disposal, but if you don’t have the time or people to understand and organize your data into actionable insights, it’s entirely futile.

This is why a digital intelligence solution is imperative for building a positive and high-performing CX. Forrester, one of the top research and advisory firms in the world, put together an overview of 41 technology vendors to consider for improving your digital experiences. (See the report here.)

Understanding your options

Creating an outstanding CX can no longer be your second or third priority. With digital strategies set to increase in importance in the coming years, there’s no denying we’ll continue to rely more and more on online. And digital experience solutions are the answer to improving your online customer experience.

So, we know it’s important and we know we need it but how do we get started? There are many different solutions intended to fix specific problems. This is why many businesses end up with a slew of technologies that don’t work together and hamper the overall productivity and value of each solution.

It’s important to learn early on how a new solution will integrate and work with your existing tech stack. To help you get started, here are four questions to consider when evaluating digital intelligence technologies to ensure maximum value:

  1. Will the solution create a holistic view of data for digital customer engagement, across departments?
  2. Will the solution allow for comprehensive data analytics techniques, such as combining analysis for web, app, and social media channels?
  3. Will the solution be able to automate your specific customer experience improvement processes?

Only once you’ve answered the above questions can you be sure that adding a new tool to your tech stack will help (not hinder!) your process.

Contentsquare: The secret ingredient for digital intelligence

Contentsquare is the only solution within the digital analytics—and specifically digital experience analytics—space with enterprise capabilities that can work with every team, from marketing to design to IT and more.

Contentsquare can help you get insights to maximize the results of your customer journey, whether that be thought-leadership, lead generation, retention, conversion rate, and more.

With Contentsquare, you can easily integrate and manage your existing tech stack in one place, preventing the time-consuming and confusing process of manually converging data in order to see the bigger picture.

Contentsquare can help you answer critical digital experience questions such as:

  • How can I improve acquisition results and ROI?
  • Why are customers abandoning journeys?
  • How do users interact with each element on each page?
  • Where are customers getting frustrated, and why?
  • How much are website errors costing us?

For an in-depth analysis of digital intelligence solutions available—including more details on Contentsquare—we’ve provided access to the new Forrester report, Now Tech: Digital Intelligence Technologies, Q2 2021. The report evaluates the capabilities of solutions on the market, making it easy to choose a solution that will simplify and strengthen your digital strategy, instead of complicating it.