Contentsquare vs. Crazy Egg: which one is right for you?

Behavior analytics platforms like Contentsquare (that’s us 👋) and Crazy Egg fill the gaps traditional analytics tools like GA4 leave behind, showing you what users do and why they do it, so you can drive growth by delivering better experiences.

But which platform is right for you? Which is easier to use, priced right for your business stage, and can be relied on to deliver consistent, provable growth? 

We’ll give you a hint: there’s a reason why Contentsquare is trusted by 3x as many websites as Crazy Egg. 

Keep reading to find out exactly how Contentsquare and Crazy Egg compare on the points that matter, what businesses Crazy Egg might be best for, and why we’re certain Contentsquare is the smart choice for turning customer behavior into business growth.

Key takeaways

• Crazy Egg is a basic website optimization tool with heatmaps, replays, surveys, and A/B tests. Here’s how basic: There’s no mobile app analytics, no free plan, no way to link insights to revenue, and no built-in AI to show you what matters

• Contentsquare is an all-in-one experience intelligence platform for web and mobile. Start free, then scale with advanced experience analytics, monitoring, Voice of Customer (VoC), product analytics, and AI that spots issues, quantifies revenue impact, and shows you exactly where you need to make changes

• Crazy Egg is for basic conversion rate optimization (CRO) and user experience (UX). Contentsquare is for every digital team—marketing, product, UX, design, engineering, business intelligence (BI), ecommerce, support, leadership—that wants to turn customer behavior and feedback into measurable business growth. That’s why 3x as many websites trust Contentsquare over Crazy Egg, including 30% of the Fortune Global 100 🏅

Contentsquare and Crazy Egg compared

On paper, both Contentsquare and Crazy Egg have similar features like heatmaps, session replays, and surveys. But not all tools are built equally and comparing feature lists isn’t going to help you improve your KPIs. 

Remember: you don’t need the best heatmaps; you need to understand your customers and how their behavior affects your business.

Use this table to get an at-a-glance understanding of how Crazy Egg and Contentsquare will help you solve your biggest challenges. 

What are the main differences between Crazy Egg and Contentsquare?

Crazy Egg may have had a 6 year head start (fun fact: it launched in 2006 as one of the first heatmap tools alongside Clicktale, which is now part of Contentsquare), but it’s lagging behind Contentsquare on analytics depth, mobile support, and actionable AI insights.

Here are the 8 differences to keep in mind when you’re choosing between Contentsquare and Crazy Egg:

1. Pricing

Crazy Egg doesn’t have a free plan. And since all of its plans are billed annually, prices start at around $348. 

By contrast, Contentsquare has a free forever plan with more generous limits than Crazy Egg’s basic paid plan—we give you up to 20k monthly sessions vs. Crazy Egg’s 5k pageviews. 

Why does this matter? As we’ll get into below, Crazy Egg is a basic behavior analytics tool. It doesn’t have the depth most teams need to go beyond surface-level insights and stay competitive.

If you’re a beginner or startup that only needs basic analytics features, you might still get use from Crazy Egg—but you’ll have to pay upfront. With Contentsquare, you can get started for free and scale as you grow without having to switch platforms later on. 

🔍Need a free heatmap and session replay tool? Compare Contentsquare vs. Microsoft Clarity.

🎥 See it in action: Since we’re taking about pricing, take a look at how ClickMechanic, a UK-based auto repair marketplace, used Hotjar by Contentsquare to optimize their own pricing page. ClickMechanic started with our free plan, then upgraded to access more advanced features after getting some quick wins. The team used surveys to uncover pricing concerns and missing details. Heatmaps showed where to focus redesigns, with changes leading to a +60% increase in revenue and +10% conversion rate uplift. 

2. Tool depth

Crazy Egg is a basic behavior analytics platform that only gives you the basics. 

Yes, it can show you a heatmap of where users click. Yes, it can generate recordings of user sessions. It can even give you back some of the old school traffic reports now missing from GA4. 

But its only surface-level insights still leave the hard work to you.  

Let’s compare Crazy Egg and Contentsquare heatmaps. With Crazy Egg, you’ll see where users clicked the most. But what about what they do next? Not all clicks are equal, so how do you decide what to focus on?

Crazy Egg heatmaps leave you guessing, Contentsquare heatmaps show you what to focus on

Contentsquare, by contrast, skips you straight to the value. 

For example, our Zoning maps show you exactly which parts of the page lead to drop-offs, conversions, or sales. Use them to compare A/B test performance side-by-side, or click through to visualize the customer journey and instantly see how user behavior impacts every step, and what needs attention first. 

In short, Crazy Egg gives you only basic heatmaps, replays, and charts. Contentsquare shows you the complete story behind every user interaction, prioritized by business impact (more on that in a moment).

3. Built-in intelligence

It’s not 2006 anymore. Simply collecting analytics data isn’t going to give you a competitive edge (sigh). You need more ways to get value from the data you collect, without spending hours combing through tables or sending everyone on the team on an analytics course. 

Crazy Egg might write about AI on their blog a lot, but their product is lacking in AI-enhanced, time-saving features. You can autogenerate survey response summaries and sentiment analysis, but that’s about it. 

With Contentsquare, intelligence is built into the entire platform. You get all these AI-powered capabilities and features:

• Alerts to know when critical metrics change

• Frustration Score to see the top user struggles, ranked by business impact

• AI-powered Surveys to generate relevant questions, summarize responses, analyze sentiment, and link feedback to behavior

• Session Replay Summaries to help you quickly locate important sessions and in -sesion events (saving you from having to watch dozens of replays to find what you’re looking for)

• Sense Chat to ask anything about your data (such as “What did my visitors do after reading my blog posts?”) and get instant, contextual insights and next steps

Sense Chat in action. What will you do after reading this blog post?

Importantly, intelligence does not mean more complexity. In fact, Contentsquare’s AI features make it easier and faster to use our platform, whatever your skill level.

“Anybody can ask Sense a question, you don’t have to be an expert. And it’s so fast: it gets us the insights we need in seconds. It’s a great ally.” - Francesca Ceron, Digital User Experience Lead at IDM Südtirol

4. Connect insights to revenue

Crazy Egg can track conversion goals like sign ups and form completions, but it stops short of connecting insights to revenue.

Interim metrics can be useful (and Contentsquare tracks them, too), but prioritizing by revenue keeps everyone aligned. Stakeholders won’t need persuading when they can see the revenue at risk and the commercial upside of a fix. Contentsquare turns behavior into estimated revenue impact for any behavior, error, or element. Open Impact Quantification or click ‘quantify’ anywhere in the platform to see what demands your attention first. 

Click to quantify the impact of any behavior, error, or element

You can even go a step further with Impact Evaluation: use it to compare segments, measure what you missed, and estimate the upside before you commit budget to changes.

5. Mobile and cross-device analytics

Crazy Egg has a major limitation: it only works on websites. You can’t use it to track app or cross-device journeys. Contentsquare brings web and Mobile Analytics together. You get tagging-free Smart Capture, mobile heatmaps, replays, and surveys alongside cross-device journey context, and error and crash analysis with real-time monitoring in one workflow. Use it to:

• Drive app engagement and retention

• Surface crashes and errors and quantify their impact

• Analyze cross-device journeys to prioritize fixes that move LTV

• Ask Sense for instant, in-context answers on mobile behavior

Ask Sense for instant answers about mobile app behavior

6. Cross-team value

Crazy Egg is fundamentally a CRO tool, designed to help marketing and UX teams improve website conversion rates. 

By contrast, Contentsquare delivers value across the org:

• Marketers use Journey Analysis to optimize engagement and conversions

• UX designers run User Tests to validate prototypes and uncover usability issues

• Product managers use Product Analytics to understand adoption and retention and prioritize roadmaps

• BI teams use Data Connect to sync experience data with revenue and customer data

• Ecommerce and merchandising teams use Merchandising to spot missed sales and optimize placements

• Engineers use Experience Monitoring to catch errors and slowdowns and measure impact

• Leadership use Headlines to monitor KPIs and align teams on priorities

We could go on (believe us), but you get the idea. 🤓

Contentsquare combines behavior, feedback, performance, and product analytics in one, AI-powered, easy-to-use platform

When you bring Contentsquare into your business, everyone uses data to make impactful decisions, no technical experience required. 

”Contentsquare makes it possible to open up data to all teams, including those who are not necessarily familiar with data. It also helps us align on our next steps as a team because we can prioritize and make decisions thanks to data." - Marta Sitkowska, Global eCommerce Merchandising Manager at Salomon

7. Data connections and integrations

Crazy Egg collects behavior data, but you can only access it from their tools. Integrations are minimal, and most just help you add tracking code to your CMS, leaving your insights stuck in a silo.

Contentsquare is a connected ecosystem. We integrate with 150+ top applications, including A/B testing tools like Optimizely, analytics platforms like Adobe Analytics and GA4, and APM solutions like Dynatrace. 

We also have a Data Export API and Data Connect feature so you can stream clean behavioral, performance, and error data straight to warehouses like Snowflake, BigQuery, and Databricks. Use it to blend experience data with the rest of your stack and put it to work where it matters most.

8. Support and transparency

It’s difficult to know what you’re getting company-wise with Crazy Egg. They’re not super transparent on their website about their team, where they’re based, or what kind of support you’ll get as a customer. 

Unlike Crazy Egg, Contentsquare leads the market. We serve +1.3 million websites and apps, including 30% of Fortune Global 100. 

Every customer gets the backing of +1,800 experts across 16 global offices and +$1.4 billion in funding—all invested in shaping the future of digital experience analytics.

Some of the Contentsquare team promoting a product launch in Times Square 🥳

Whether you self-serve from our Help Center and Technical Documentation, or rely on our Client Success Program with unique Training & Certification built around your own use cases, we make sure every team unlocks value, fast.

That’s one of the reasons why Forrester's Total Economic Impact study found that companies using Contentsquare see a 602% ROI and recover $3.2 million in revenue.

“The key selling point of Contentsquare was its ease of implementation and impressive client success program. Knowing we’d get dedicated support from Contentsquare while onboarding and upskilling made the decision easy." - Gareth Cottiss, Senior Ecommerce Merchandising Manager at Co-op Food

Contentsquare vs. Crazy Egg: which is right for you?

Crazy Egg may have been around longer, but it’s missing what matters now: mobile analytics, AI-powered insights, and a way to link behavior to revenue. Its biggest strengths are a simple interface and built-in A/B testing but, for most teams, that’s not enough to deliver real growth.

Contentsquare is different. Our experience intelligence platform autocaptures every interaction across web and mobile, prioritizes insights with AI, and connects the dots between behavior and business impact, all in one, easy-to-use platform.

We have a free forever plan for smaller teams, scale seamlessly to enterprise, and are trusted by +3,700 brands on +1.3 million websites and apps worldwide.

Ready to see how Contentsquare will turn your customers’ behavior into business growth? Take a product tour or request a demo today.

FAQs about Contentsquare vs. Crazy Egg