We recently discussed the importance of microinteractions and their essential functionalities. In this article, we’ll show you how to create microinteractions which will delight your users.
A quick recap
Microinteractions are tiny interactions that allow the user to accomplish a single task within your product. Although small, microinteractions can have a huge impact on your user experience, evolving your product into something that’s engaging and outstanding.
Here are six best practices for creating successful microinteractions:
Anything UX-related must have a solid understanding of the user. So before you create your microinteractions, ask yourself:
- What does your user need?
- Will this microinteraction fulfill that need?
- And will this bring value to the user experience of your product?
Deliver feedback ASAP for your microinteractions in web-design
To avoid user confusion and frustration, deliver feedback immediately after the microinteraction has been triggered. Avoid using microinteractions that affect the functionality of your product as this does – and always should! – take priority.
Keep it simple
Overcomplicated microinteractions will overwhelm the user, so keep your microinteractions as simple as you can. Remove any unnecessary details and elements. Simple microinteractions can lead to happier users, which can lead to increased user engagement.
Keep it consistent
Build the user’s mental model of this microinteraction so they know what to expect every time. This consistency can help build user habits.
Be human because microinteractions in web-design are human interactions
Incorporate elements that speak to user emotions, which can have a big impact on the user experience.
Microinteractions are powerful tools that can help communicate your brand personality. Use simple and memorable elements that enhance your brand and make it stand out from others.
Microinteractions are designed to help your users with a single task and, if done correctly, can add amazing value to your product’s experience.
Be purposeful by creating a microinteraction that fulfills the needs of users, and provide feedback immediately after the microinteraction has been triggered. Keep the microinteraction simple and consistent, tend to users’ emotions, and ensure that the microinteraction speaks your brand’s language.
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