Want to create something your users truly value? Then you need to understand what they want and why. That’s no easy feat. People’s needs shift, expectations evolve—and your product has to keep up.
This product discovery survey template is designed to help you do just that. It guides you through the essential questions to uncover who your users are and what they really think about your product. You’ll also gain insight into the alternatives they’re exploring and what they like about them.
With all this feedback in hand, you’ll be able to build something that’s not just usable but genuinely valuable. And the best part? You can set it up in just 5 minutes.
A product discovery (or product research) template lets you:
Define who your users are
Build context around the user’s point of view
Explore their motivations for using your product, or their jobs to be done (JTBD)
Learn about their core issues and the solutions they need
4 questions to keep in mind when designing your product discovery survey
1. What do users actually need—right now?
You can’t build the right product if you don’t know what problems your users are facing today. Product discovery surveys help you uncover your users’ current challenges, so you can move beyond assumptions and start solving real pain points. Whether you're building something new or iterating on a feature, their answers will guide your priorities with confidence.
2. Why aren’t users sticking around?
Every product team’s been there: a feature you thought would land doesn’t hit the mark. By asking this question, you’ll get to the bottom of what’s not working—what users find confusing, frustrating, or simply irrelevant. These insights help you reduce churn, improve adoption, and stay aligned with user expectations.
An example of a Contentsquare product discovery survey
3. How does your product compare to the competition?
Even if you’re not thinking about competitors, your users are. Include questions in your survey that help you understand what other solutions they’re using, what they like about them, and how your product stacks up, so you can stay one step ahead.
4. How well does your product deliver on its promise?
Do users feel your product delivers the value it promises? This helps you assess whether expectations are being met—or missed—so you can close the gap between what users want and what they get.
💡Pro tip: Contentsquare’s Surveys tool lets you fully customize your surveys to make them your own. You can:
Tweak each question in the template or add your own
Change the color scheme (more colors available on our Growth plan)
Pick between full-screen, pop-up, or external link surveys
Set up your product discovery survey in seconds
Getting started with Contentsquare’s product discovery survey is fast and easy.
Navigate to Surveys in Contentsquare from the left-hand menu
Click ‘New Survey’ in the upper-right corner
Choose to start from scratch or use one of 40+ templates—like the Product Discovery template—then customize it as needed
Once set up, your survey is ready to send to customers and start gathering valuable insights.
📌 Reminder: ensure the Contentsquare tag is installed on your site. This tag allows you to host the survey live on your site rather than via an external URL. This might be useful if you want to show the product discovery survey to users on a certain page. It’ll also mean you’ll be able to access all of Contentsquare’s existing features.
Don’t worry, installing the tag won’t slow your website down. And it doesn’t cost you anything (our free plans are free forever). To set up your full Contentsquare account and install the tag, follow these steps, or simply use the Contentsquare and Google Tag Manager integration.