Product market fit isn’t some one-and-done thing. It’s not just about having a product—it’s about having a product people actually want, need, and can’t live without.
Think about it like this: you could launch a product, and some customers might love it right away, while others might barely notice it. Some might see it as a game-changer, others might not be convinced yet.
That’s because product market fit lives in the details—the real feelings, motivations, and experiences of your users. It’s about understanding if your product truly solves a problem or just looks good on paper.
This product market fit survey template helps you cut through the noise and get to the heart of what your customers think. It’s designed to uncover whether your product hits the mark or if there’s room to adjust—and that’s the kind of insight that can save you time, money, and guesswork.
With this survey, you’ll learn:
If your product truly meets your customers’ needs
Which features make the biggest impact on adoption
How your product stands out from the competition
Feedback to help you grow
Achieving product-market fit means more than just launching your product—it means proving your solution resonates deeply with your target customers. The right feedback uncovers exactly how well your product meets real needs and where it falls short. Without it, you’re flying blind.
Gathering actionable feedback lets you:
Identify which features solve critical problems—and which fall flat
Understand how your product compares to competitors in your market
Spot barriers stopping users from adopting or sticking with your product
Discover unmet needs that could unlock new growth opportunities
Measure customer satisfaction and willingness to recommend your product
This isn’t a one-time exercise. Continuous, targeted feedback sharpens your product vision and informs every iteration—guiding you toward a market fit that’s both meaningful and sustainable.
💡 Pro tip: Contentsquare’s Surveys tool lets you fully customize your surveys to make them your own. You can
Tweak each question in the template or add your own
Change the color scheme (more colors available on our growth plan)
Pick between full-screen, pop-up, or external link surveys
4 questions you’ll be able to answer with a product market fit survey
Here are the 4 questions you’ll be able to answer after launching a successful product market fit survey:
1. Do loyal users behave differently?
Usage can be a key indicator of whether or not your product has a market fit. But this survey template will help you learn more than just usage. You’ll be able to filter responses by high usage customers and low usage customers to learn their differences. Perhaps you’ll find that low usage customers struggle to understand the tool. Or maybe you’ll discover that high usage customers all come from a certain region. This helps you better understand your product market fit.
2. Is there a suitable competitor?
We like to think that no other company could possibly serve our customers—but, alas, that’s rarely the case. Despite our best efforts, customers are quick to switch to other tools, or worse, ditch all tools entirely and do without. What’s important is that you learn what users would do without your product. That’s why this survey template asks them directly, helping you better understand who you’re up against.
3. What percentage of users are promoters?
For smaller businesses looking for high growth, word of mouth can be the fuel you need to get off the ground. Having your early customers promote the product to their friends is a simple way to get your service off the ground without much marketing investment.
But do your customers promote your product? You’ll find out with this product market survey template. One of the questions asks explicitly if the user is likely to promote the service to their friends, helping you learn what percentage of users are promoters.
4. What are your real differentiators?
What sets you apart from your competition? Often your opinion may be very different from a customer’s view. It’s common for many companies to assume that their product is more technically advanced than competitors, but many customers miss this. They might prefer a product for a reason you’d never consider. To learn more about your real differentiators, this survey template asks what sets your product apart from the competition.
An example of a Contentsquare product market fit survey
How to set up a product market fit survey in seconds
Getting started with Contentsquare’s product market fit survey is fast and easy.
Navigate to Surveys in Contentsquare from the left-hand menu
Click ‘New Survey’ in the upper-right corner
Choose to start from scratch or use one of 40+ templates—like the product market fit template—then customize it as needed
Once set up, your survey is ready to send to customers and start gathering valuable insights.
📌 Reminder: ensure the Contentsquare tag is installed on your site. This tracking code will allow you to host the survey live on your site rather than via an external URL. This might be useful if you want to show the product market fit survey to users on a certain page. It’ll also mean you’ll be able to access all of Contentsquare’s existing features.
Don’t worry, installing the tag won’t slow your website down. And it doesn’t cost you anything (our free plans are free forever). To set up your full Contentsquare account and install the tag, follow these steps, or simply use the Contentsquare and Google Tag Manager integration.