Pricing plans feedback survey: find out if your price is right

Picking the right price point can feel like a never-ending tug of war—between finance, product, marketing, and anyone else with a stake in your bottom line. But there’s one voice that often gets drowned out: your customers’.

However, many businesses shy away from initiatives to improve prices out of fear that they might alienate or lose customers. Simply put, we stick with the status quo and only alter our price if we really have to. Yet, getting the price right is one of the most important decisions a business can make.

This pricing plans survey template helps you cut through the noise. Find out how your pricing lands with real people—whether they see it as fair, confusing, too high, or just right. No more guessing, no more gut feelings—just honest feedback from the folks who matter most.

With this survey, you'll learn:

1. If buyers have the information they need

2. How your pricing plans could be improved

3. Any issues buyers have with your price

4. If your copy and messaging resonate

Tweak your price and grow your business

An ineffective pricing strategy may mean that you’re leaving money on the table. But how do you know if your price is right or wrong? Well, one of the simplest ways to find out is to start speaking to customers at the point of sale. 

Pricing plans surveys ask potential customers what they think of your pricing plan—helping you make changes that could grow your business.

For example, CalcWorkshop is an online learning platform that helps thousands of students make sense of math. Access to the platform is subscription-based—but deciding what to charge isn’t as simple as picking a number.

On one end of the spectrum, students have access to school resources for free. On the other, college tuition can cost thousands a month. So where should CalcWorkshop land on the pricing scale?

Rather than guess, the folks at CalcWorkshop decided to ask customers.

On their pricing plans page, CalcWorkshop asks a variation on a question you’ll find in our pricing survey template: “Is anything stopping you from joining CalcWorkshop today?”.

This helps CalcWorkshop quickly learn if their pricing strategy is easy to understand or whether there’s something missing. 

If you have a SaaS or subscription website, you could use this question on your pricing page to understand last-minute objections to signing up for a paid plan. In the context of a pricing page, an alternative formula could be “Is pricing clear?” (yes or no), with a follow-up question that asks, “What’s confusing you about pricing?”

To replicate what  CalcWorkshop learned, you can use this pricing feedback survey template. It comes packed with all the questions you need to understand your pricing strategy. 

💡Pro tip: use Contentsquare Surveys to replicate the above pricing plans survey. It comes packed with all the questions you need. What’s more, the template is fully customizable, meaning you can change the question order, add your questions, and tweak the design.

Choose the perfect type of survey that best fits your needs with Contentsquare’s Surveys tool

4 questions you’ll be able to answer

Here are the 4 questions you’ll be able to answer after launching a successful pricing plan survey:

1. Do buyers have all the information they need? 

One of the biggest barriers ecommerce sites face is offering buyers the right amount of information. Too much information and you’ll put them off. Too little and they’ll struggle to understand your offering. Finding that sweet spot is a constant struggle—but asking customers directly makes a huge difference. That’s why this pricing feedback template asks whether or not buyers have the information they need, helping you improve your pricing. 

2. How can I improve my pricing?

Most businesses shy away from asking customers about pricing. They assume customers don’t know about the market, and instead, businesses choose to go with their gut instinct. But customers often know more about the market than you might expect. After all, many buyers have already spent time diligently researching competitors and learning what others offer. Asking customers how your pricing plans can be improved could reveal tactics you may have missed.

3. What issues do buyers have with my price?

It’s common to get the feedback, “Your price is too expensive.” After all, everybody wants a cheaper deal. But this pricing feedback survey template helps you capture more actionable feedback. You’ll learn if there are any specific issues with your plans. Perhaps the plan doesn’t contain the features a customer needs, or maybe your money-back guarantee isn’t as generous as competitors’. 

4. Does the messaging resonate? 

Pricing is all about perception. We know buyers are more likely to spend more if they’ve been anchored by a higher price. That’s why waiters at a restaurant will offer an expensive special before showing you the menu. This anchors your expectation and nudges you to spend more. But what perception does your pricing page leave? To find out, ask customers if your copy and messaging really resonate with this pricing survey template.

An example of a Contentsquare pricing plans survey 

How to set up a free pricing plan survey in seconds with Contentsquare

Getting started with Contentsquare’s pricing plans survey is fast and easy. 

1. Navigate to Surveys in Contentsquare from the left-hand menu

2. Click ‘New Survey’ in the upper-right corner

3. Choose to start from scratch or use one of 40+ templates—like the pricing plans template—then customize it as needed

Once set up, your survey is ready to send to customers and start gathering valuable insights.

📌 Reminder: ensure the Contentsquare tag is installed on your site. This tracking code allows you to host the survey live on your site rather than via an external URL. This might be useful if you want to show the pricing plans survey to users on a certain page. It’ll also mean you’ll be able to access all of Contentsquare’s existing features.

Don’t worry, installing the tag won’t slow down your website. And it doesn’t cost you anything (our free plans are free forever). To set up your full Contentsquare account and install the tag, follow these steps, or simply use the Contentsquare and Google Tag Manager integration.

FAQs about the pricing plans survey template