Market research survey template: see your product through your market’s eyes

Building a great product isn’t just about what you can create—it’s about what people actually want.

To figure that out, you need real insight into the market you’re targeting. What problems do people care about? Where are they already spending money? What convinces them to choose one product over another?

Ignore those questions, and you risk launching a brilliant product that nobody wants.

Smart teams do the work upfront. They talk to real buyers. They dig into habits, needs, and expectations. They listen before they build.

A well-crafted market research survey is how you stop guessing—and start building with confidence.

With this survey, you'll learn:

1. The challenges your product must solve

2. Your audience’s existing tech stack

3. The features your audience values

4. The pain points they have

Market research surveys as your decision compass

Analytics can tell you what users do, but they rarely tell you why they do it. That’s where market research surveys earn their keep—not by flooding you with vanity metrics, but by giving you voice-of-customer insights that drive confident decisions across the business.

When used well, market research surveys help you:

• Validate your audience assumptions: are the people landing on your site actually your ideal buyers? Surveys help confirm—or challenge—your ideal customer profile (ICP).

• Spot unmet needs early: before sales slow or churn creeps up, market feedback can reveal blind spots in your offer, messaging, or pricing

• Guide your positioning: by capturing the exact words people use to describe your product (and your competitors), you can write better copy, clearer value props, and stronger campaigns.

• Understand purchase motivations: beyond demographics and personas, learn what matters most in the decision-making process, like urgency, budget, trust, and feature parity

• Align your team on who you’re building for: marketing, product, and sales often carry different assumptions. Grounding those in real user insights brings everyone into sync.

Market research surveys don’t just help you find your audience. They help you understand them—and that’s what turns good products into great ones.

💡Pro tip: Contentsquare’s Surveys tool lets you fully customize your surveys to make them your own. You can

• Tweak each question in the template or add your own

• Change the color scheme (more colors available on our growth plan)

• Pick between full-screen, pop-up, or external link surveys

Choose the perfect type of survey that best fits your needs with Contentsquare’s Surveys tool

3 questions you’ll be able to answer

Here are the 3 questions you’ll be able to answer after launching a successful market research survey:

1. What challenges must my product solve? 

If you have a newly launched product, understanding your buyer’s pain points is crucial to your product’s success. That’s why this market research survey template asks potential users about the problems they have. With this information, you can tweak your product design to ensure it’s solving your target audience’s issues. 

2. Who are the competitors? 

Finding out what other tools your audience uses is important, especially during the early phases of product development. If you’re building a productivity app, and your audience already uses a range of productivity tools, you’ll need to think hard about how you can add value. The market research survey asks users what’s in their existing tech stack so you can learn who you’re up against. 

3. What features does our target market need?

There often comes a point where you have to decide between two features. Determining what to build is never easy, but customer feedback helps you prioritize. The market research survey template asks your audience directly about the features they value, so you can ensure you’re only creating features that will actually be used.

How to set up a market research survey for free in seconds

Getting started with Contentsquare’s market research survey is fast and easy. 

1. Navigate to Surveys in Contentsquare from the left-hand menu

2. Click ‘New Survey’ in the upper-right corner

3. Choose to start from scratch or use one of 40+ templates—like the market research template—then customize it as needed

Once set up, your survey is ready to send to customers and start gathering valuable insights.

📌 Reminder: ensure the Contentsquare tag is installed on your site. This tracking code allows you to host the survey live on your site rather than via an external URL. This might be useful if you want to show the market research survey to users on a certain page. It’ll also mean you’ll be able to access all of Contentsquare’s existing features.

Don’t worry, installing the tag won’t slow down your website. And it doesn’t cost you anything (our free plans are free forever). To set up your full Contentsquare account and install the tag, follow these steps, or simply use the Contentsquare and Google Tag Manager integration.

FAQ on Market research survey templates