Create truly people-centered experiences
Nothing is more important in the public sector than helping people find what they need. To achieve this, you need to understand the true behaviors, intent, and experiences of your users. We help state and local governments, education institutions, and non-profits put digital experience at the center of their strategy.
Discover why people are abandoning their journey. Remove friction and minimize drop-off at points of completion, like registration and forms.
Help visitors find what they’re looking for without frustration by understanding where to place content, forms, and UX elements within pages and journeys.
Drill into how people are interacting with your content to make sure it’s as engaging, relevant, and persuasive as possible.
How Contentsquare is helping the City of Paris make data-driven decisions to optimize its user experience
Products used
- Heatmaps
Optimize digital journeys with all your analytics in one place
Dive deeper into digital journeys across your websites, apps, and forms to drive better conversion and happier users. Take advantage of connected analytics, automated and precision tracking, qualitative and quantitative data, and a whole lot more.
Understand how people navigate through your application and document completion pages—which pages lead to increased applications, and where they struggle to complete.
Help visitors find what they’re looking for
Understand how people are navigating the self-service experience—how they respond to the workflow you’ve set up, and how they see the information you’re providing.
Dig into what’s working, what’s not, and the reasons for abandonment all together. Get immediate insights so you can fix areas of frustration fast—and at scale.
Find out what content works (and what doesn’t)
Drill into how people interact with your content—from resources to the homepage, answers to frequently asked questions, and tips and tools.
Visualize the performance of each content element on key metrics like form attractiveness, engagement, click rate, and conversion.
