Bring your feedback to life
Contentsquare and Qualtrics integrate to visualize what happened before, during, and after a customer left feedback. Quantify the impact that your digital experience issues are having on your bottom line and plug revenue leaks quickly.
Watch the exact session leading up to Qualtrics feedback
When reviewing feedback in Qualtrics, simply click on the Contentsquare session reconstruction link to watch the individual’s experience leading up to feedback and get the full context of their journey.
Use Qualtrics data to enrich your Contentsquare segments
In Contentsquare, create a segment for a specific feedback score to understand how happy customers might behave differently from those with a lower score. Further, surface the impact these scores are having on conversion rates and revenue and uncover why.
Quantify the impact of CX issues
Once you have identified what issues concerned an individual customer, quantify where the occurrence is an outlier or a widespread issue with a broader impact on your business.
See Journeys Leading up to Feedback
Using reverse journey analysis in Contentsquare, see the most common paths leading up to specific types of complaints. Further, improve your response rates, by surfacing the best timing and placement for feedback solicits in your visitor journey.