More conversions, more revenue and a better user experience.
Struggling to understand why your users behave the way they do? Contentsquare makes it simple to gather, share, and act on insights with ease & efficiency. Designed for Product, Marketing and UX teams.
Trusted by 3,000 enterprise and mid-market brands and 1.3+ million websites
Understand behavior—and act instantly
See how users interact with every page. Visualize user behavior and optimize content for conversions and engagement.
Discover Experience Analytics
increase in ecommerce purchase rate, +33% conversion rate of optics booking
![[Asset] Customer story - Pirelli](http://images.ctfassets.net/gwbpo1m641r7/3OEKTM2joTDcTtJdw8Ajg/3b2904c943a45aa7a4491679daac2dfd/pirelli-logo-11.png?w=2048&q=100&fit=fill&fm=avif){kind=logo}
QA analysis outcome score has gone up by 15% from 85% percent to 98%
Smarter insights. Clearer journeys. Trusted data.
Contentsquare captures entire user journeys (with no manual tagging), then shows you the most important insights so you can take action immediately.
Understand behavior—and act instantly
See how users interact with every page. Visualize user behaviour and optimize content for conversions and engagement.
![[Asset] Maximize Conversion Option TWO](http://images.ctfassets.net/gwbpo1m641r7/2IdqAMZTRIwCoW37ydW6JH/debe17e403a81f8dcd8d9b3cc2513bd2/Home_page_Mobile_HP_-_With_padding_3840x2574.png?w=3840&q=85&fit=fill&fm=avif)
Build better products, without the guesswork
Optimize journeys and build your product based on trustworthy insights. Let AI highlight what’s working—and what’s not.
Keep every journey flowing smoothly
Detect errors, slowdowns, and frustrations in real time. Proactively find and fix issues before they impact customers.
Know everything that’s happening in your app
Get instant clarity on who’s using your app, what they’re doing, and why—no tagging needed.
Hear directly from your customers
Collect feedback to understand what customers are doing—and turn insights into action.
Drive more conversions and revenue with smarter Heatmaps
Join leading brands like Samsung, Visa, Converse, Zoom or Toyota and discover why they trust Contentsquare's Heatmap tool to go beyond analytics metrics. Showing you exactly which content makes users click, tap, bounce, or want to read more.
Trusted by 3,000 enterprise and mid-market brands and 1.3+ million websites
Optimize your pages based on helpful behavior insights
Find out which page elements deliver the best outcomes
Traditional heatmaps show you which page elements get the most clicks. Zone-based heatmaps go further, showing how each element contributes to goals like conversions and revenue. Find out which images and links drive your desired outcomes, then optimize customer journeys to highlight them even further.
See how different page elements stack up in different scenarios
Want to learn more about your content? Try viewing different zone-based heatmaps side-by-side. Compare heatmaps from different time periods, traffic sources, and more to see how audiences performed. Or compare two heatmaps from your A/B tests to understand why one variant outperformed the other.
Understand which parts of your forms are confusing or frustrating users
Use form analysis to see helpful metrics, like how many users completed the form or dropped off. Find out which fields are often left blank, and check heatmaps to see signs of struggle. Jump to related session replays to see users navigating forms in real time (with their personal details hidden automatically by Contentsquare).
Zone-based heatmaps break down behavior from repeat visitors
See how page elements affect behavior across sessions—like when users visit multiple times before purchasing. Understand which page elements get clicked most by repeat visitors, and which ones generate the most purchases over time.